Ways to Identify Popular Search Terms
-
Certain searches seem intuitively like they would be popular, but don't appear so in my keyword research on Moz Pro. For example, I am a therapist and would have guessed that a lot of people would be searching for "online therapy California" during this pandemic, but actually those terms are not popular. I looked at Google Trends to see if I could understand this better, but It wasn't very helpful. Any other suggestions for where to get more information when search terms you would expect to be high volume don't appear to be so?
-
Identifying popular search terms is essential for effective SEO and content strategy. Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs to analyze search volume and competition. By staying informed about popular search terms, businesses can optimize their content and attract more organic traffic to their websites.
-
Google ads is good for determining popularity, as it is Ubersuggest (but you only get 3 searches on the free version). I would have thought if the therapy is online then the state you are in is irrelevant and not something people would include in their searches.
-
@giftsthatsaywow I think you may have replied to a different post to the one you intended.
-
One thing you can do is look for closely related terms that do have volume. This might help you to understand how people are phrasing this intent.
"online therapy california" seems intuitively like an odd one to me, because if I was looking for an online service, I would not be worried about the location it was provided from. That said, I'm not an expert in this area so I could be off on that.
One thing I do notice is that "san francisco" therapy terms seem to have higher volume than "california" therapy terms, and "therapist" also often seems more used as a term than "therapy", depending on context. Perhaps among the people who are looking for an online therapist that is nonetheless local to them, California is simply too large a search area?
-
A doorway page is an old school black hat SEO technique. What webmasters would do is buy domains with high PR or buy expired domains that used to be competitors and then 301 redirect them back to their website. This was in essence buying their links, as the links to the old domains now ended up at their domain.
Are your domains all on the same hosting account or same serer c-block? Are they all registered and verified with Google Webmaster Tools? If not, then Google may seem them as being owned by different people. In that case, it would look to them like you just bought a bunch of domains and redirected them all to your domain.
-
There are so many ways to identify popular search terms are:
Competitor analysis.
Google's search autocomplete feature on their website.
Through Ahref.
or review stats. -
@lpantell Yes, leave out "California", nobody searches that. Try it with cities near you that you want to target.
-
@lpantell The best tool to use would be in SEMrush. It has a lot more information around keywords and also gives you suggestions to similar words being searched for.
-
@lpantell Quite an interesting question. But I usually rely on suggestions from search engines
-
@lpantell Hey can i say it's best not to be dependent on a single tool as none tools are perfect for the keyword research purpose i would recommend you the one and only keyword Planner by Google Ads, It's most accurate. To use it you have to make profile on Google ads and it will not cost anything. so go in Google Ads go in tools an then go to keyword planner and put the keywords you are interested in then it will show what are the search volumes on it also it will show similar keyword who are getting searches.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long Moz Keyword ranking get data from google ranking search
Hi, i got some keywords that already ranked in line 50 of google but Moz keyword ranking still show zero ranking keyword, it's almost a week or more. It's already showing in google ranking but how long Moz will collect the data, or is there something I miss about it please let me know, Thank you
Community | | ilhamyani0 -
Unsolved Different KD
I am using MOZ keyword explorer for quite some time. Yesterday I was checking KD for a keyword of my new tech-related website but it showed a different KD every time for the same keyword. The keyword is "NEW JERSEY IT SUPPORT", the first time it showed 29, and 2nd time it showed 33. Why is this happening?
Keyword Explorer | | beuiakahaha4210 -
Inserting Keywords in Web Pages
Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?
On-Page Optimization | | LPantell0 -
Silo Structure Question
Hi guys I'm trying to implement silos on a new website. I'm confused. SEO experts say you should first research all your keyphrases (done that) and then only create 1 page per keyphrase. I can see this makes sense if you did e.g. Italian Cooking - then did sub posts like Norther Italian Cooking, Vegetarian Italian Cooking etc - because those sub posts also contain the main keyphrase 'Italian Cooking'. Where I get confused, is they then have pages e.g. Pasta Dough. I can't quite see the benefit of having a sub post that is essentially about something (semantically) unrelated to the main page keyphrase we are trying to optimize on. I could understand doing a post e.g. 'Pasta Dough in Italian Cooking'. That page would be related and I can then see how the links from that page would have relevance for Google. But just Pasta Dough? In 1 siloing example I saw a main topic of Websites. Under that they had things like Website Design, Website Building, which make sense. Then they have 'Online Shop' as a sub-post. It's only related if you know it's related. Am I missing the point here? Is the point NOT to necessarily create pages related to the exact keyphrase, but instead create pages with a view to creating relevant links on those subpages to the main page? I hope someone understands the confusion here. I think my head is still stuck in mininets from 20 years ago 🙂 Any help would be very appreciated, many thanks.
Competitive Research | | ManM0untain2 -
Viewing search results for 'When searching in google we find our site in the first position but when some others search it is seen on the second page 1 st position why is this happening?'
Viewing search results for 'When searching in google we find our site in the first position but when some others search it is seen on the second page 1 st position why is this happening?'
Search Behavior | | Alyaauditors0 -
What's the best way to redirect mobile site?
Hi, We have a mobile website using a sub-directory domain.com/m/whatever-page/. Our mobile is completely separate site from desktop version. What's the best way to handle the redirection from mobile visitors and those that are searching from mobile and see desktop version in the search result? Appreciate anyone's expert advise. Thanks,
Search Behavior | | DirectAsia.com
Willy0 -
Best way to check the number of backlinks?
I know everyone is going to say opensiteexplorer (for obvious reasons) however why is there such a diffference in numbers between the following resources: 1. Open Site Explorer - 23 ref. domains & 939 links 2. Majestic SEO - 49 ref. domains & 599 links (fresh) / 111 ref. domains & 2332 links (historic) 3. Google Webmaster Tools - 6001 I understand the difference between fresh/historic in Majestic, it's the vast difference in numbers between the three services?!
Search Behavior | | seanjohnson0 -
Website coming up in omitted results for search term?
Hi, My website is coming up in omitted results for search term. Now I have heard before if this is the case then its mainly due to a duplicate content penalty. But the content I used is unique and produced by a copywriter so its good. Its a new site and was in the results for about 2 weeks, I changed the non www to www in webmaster tools 1 day ago and now its sitting in omitted results. In webmaster tools I had to add the domain twice one non www and one www. Both accounts I hooked up a sitemap. Is it just because the site is new and its just working out where to rank me? Just so you know the non www was indexed for the 2 weeks changed it in webmaster tools so I wanted the www one indexed and now gone into omitted results. Cheers
Search Behavior | | activitysuper0