Ways to Identify Popular Search Terms
-
Certain searches seem intuitively like they would be popular, but don't appear so in my keyword research on Moz Pro. For example, I am a therapist and would have guessed that a lot of people would be searching for "online therapy California" during this pandemic, but actually those terms are not popular. I looked at Google Trends to see if I could understand this better, but It wasn't very helpful. Any other suggestions for where to get more information when search terms you would expect to be high volume don't appear to be so?
-
Identifying popular search terms is essential for effective SEO and content strategy. Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs to analyze search volume and competition. By staying informed about popular search terms, businesses can optimize their content and attract more organic traffic to their websites.
-
Google ads is good for determining popularity, as it is Ubersuggest (but you only get 3 searches on the free version). I would have thought if the therapy is online then the state you are in is irrelevant and not something people would include in their searches.
-
@giftsthatsaywow I think you may have replied to a different post to the one you intended.
-
One thing you can do is look for closely related terms that do have volume. This might help you to understand how people are phrasing this intent.
"online therapy california" seems intuitively like an odd one to me, because if I was looking for an online service, I would not be worried about the location it was provided from. That said, I'm not an expert in this area so I could be off on that.
One thing I do notice is that "san francisco" therapy terms seem to have higher volume than "california" therapy terms, and "therapist" also often seems more used as a term than "therapy", depending on context. Perhaps among the people who are looking for an online therapist that is nonetheless local to them, California is simply too large a search area?
-
A doorway page is an old school black hat SEO technique. What webmasters would do is buy domains with high PR or buy expired domains that used to be competitors and then 301 redirect them back to their website. This was in essence buying their links, as the links to the old domains now ended up at their domain.
Are your domains all on the same hosting account or same serer c-block? Are they all registered and verified with Google Webmaster Tools? If not, then Google may seem them as being owned by different people. In that case, it would look to them like you just bought a bunch of domains and redirected them all to your domain.
-
There are so many ways to identify popular search terms are:
Competitor analysis.
Google's search autocomplete feature on their website.
Through Ahref.
or review stats. -
@lpantell Yes, leave out "California", nobody searches that. Try it with cities near you that you want to target.
-
@lpantell The best tool to use would be in SEMrush. It has a lot more information around keywords and also gives you suggestions to similar words being searched for.
-
@lpantell Quite an interesting question. But I usually rely on suggestions from search engines
-
@lpantell Hey can i say it's best not to be dependent on a single tool as none tools are perfect for the keyword research purpose i would recommend you the one and only keyword Planner by Google Ads, It's most accurate. To use it you have to make profile on Google ads and it will not cost anything. so go in Google Ads go in tools an then go to keyword planner and put the keywords you are interested in then it will show what are the search volumes on it also it will show similar keyword who are getting searches.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long Moz Keyword ranking get data from google ranking search
Hi, i got some keywords that already ranked in line 50 of google but Moz keyword ranking still show zero ranking keyword, it's almost a week or more. It's already showing in google ranking but how long Moz will collect the data, or is there something I miss about it please let me know, Thank you
Community | | ilhamyani0 -
Unsolved how to deal with bad keywords?
In the rush to get our account set up and running our team added about 250+ keywords. Many are really close duplicates or a close rephrasing of the same idea. I'd say almost 100 of them fit into this category. Does it make sense to just leave these and continue to add better keywords or should we do some purging? Help!
Keyword Explorer | | Worship_Times0 -
Image ranking in Google but not in Bing and Yahoo search results
Hello, I have one image from my blog post which is ranking well (ranking in first page for all related keywords) in Google web search as well as image search. Getting pretty good visits from the image result itself for past few days. But this image doesn't appear/rank anywhere in Bing and Yahoo search results. Can anyone tell any specific reason for the same? Any methods to follow? Any solution? Please guide me.
Search Behavior | | zco_seo0 -
Google De-Indexed Our SIte for Branded Terms?
Hello all, As of 10am Pacific on September 12th, 2013, my team has noticed that our site, www.wirelessemporium.com, does not show up on the first 5 or 6 pages of SERPs for branded terms like "wireless emporium." We have not received any messages from Google via Webmaster Tools regarding this. Major activity that we've been doing to our site is updating content, meta tags, and h1 tags, along with removing/301 redirecting certain pages that did not meet Google quality guidelines. We've also been purging our backlink portfolio of toxic links and URLs, both manually and through the disavow tool. No blackhat has been done to this site for a very long time (more than 8 months now). One thing to note is that we did have a manual spam penalty placed on us back in July of 2012, it expired in early August of 2013 after a reconsideration request was submitted, and a 2nd manual spam penalty was placed on us again later that month. We are submitting a 2nd reconsideration request this Monday. Could this or the recent Panda update have anything to with this? We are very much in need of opinions as to why this is happening to our site. 5adbd14a31de3a78b998df94f0b6d2be
Search Behavior | | eugeneku0 -
Keyword order on location searches
If someone is trying to find a service in a certain area they might use Google to search for "London plumber", "Plumber London" or "Plumber in London". Is there any research to show which of these tends to be used most, or are they all roughly the same? Thanks!
Search Behavior | | MagicianUK0 -
Forced Page Views and Search Engines?
I have a website that was built for the primary purpose of showing HTML 5 capabilities. With this, we have to create forced page views within analytics in order to receive any data about consumer behavior on the site. Are search engines viewing these forced page views as actual webpages? Does it even effect SEO efforts?
Search Behavior | | HughesDigital0 -
Local search advice?
Some sites i promote limit their services to 50 miles around their location how best is it to optimise their websites. Currently they don't rank very well for non localised search terms but they do very well for term which include their local area. is this something they should be concerned about? Any tips and advice on optimising for local search are greatly appreciated. thanks
Search Behavior | | Bristolweb0