Unsolved Can Moz integrate GA4 data?
-
With the new GA4 coming out in 2023, can our Moz accounts connect to the new GA4 property?
-
@Tom-Capper The integration is everything because it allows us (agencies) to have all the high-level metrics, at-a-glance on one report. I can definitely get the acquisition info from GA, but to have it on the report that we send to the client, makes the Moz report a one-stop shop experience. That's what sets Moz apart from Ahrefs and SEM Rush, etc. Did this answer the question?
Speaking of which: It would be amazing if we could have "seats" that were limited to specific campaigns and read-only. This would allow agencies to give their clients a login where they can see everything we see, but not change anything. In fact, this would eliminate the need for the reports, which we send them on a monthly basis. This would raise the agency's service value immensely, and therefore...Moz's
As for Search Console, it shows keywords that are no on the Moz Opportunities list because it shows keywords that are locally ranked high, and those that are ranked way down in position, which is helpful, because if a high CTR keyword is ranking in position 89, we can work on that to bring it up.
-
@bizmarquee Thanks! This is really useful.
Can you elaborate a bit on what you're getting out of the Moz GA integration that you're not getting out of GA itself - is it keyword-centric views?
Similarly, what metrics are you comparing between Moz and Search Console?
-
@Tom-Capper The GA integration is vital on the reports. We like to show our clients how their Organic traffic stacks up against other methods of acquisition. For example, we've had clients using Pay per Click and then hired us to increase their organic presence, and by the GA integration on the reports we are able to hold accountable the organic traffic cannibalizing the PPC traffic.....or not. Either way, it's the first real proof of the effectiveness of the SEO campaign.
I read above that Search Console might be included, and that would be invaluable. Currently, myself and my team use both Moz Keyword Opportunities and Search Console because they have different results. All in one place would be amazing.
-
Sorry for the slow reply, but apologies - nothing we can share publicly right now.
Still interested in any background you can provide your intended use of the integration, and what matters most to you, that we can keep in mind for our testing, of course.
-
@Tom-Capper Curious on any updates on this front. I have a client that uses only GA4, and I'd love to take advantage of a Moz integration when it available. Any chance there is a beta group I can participate in?
-
Yes, we're anticipating Universal Analytics will be deprecated. And of course we'll make sure we're ready for that - we'll likely replace with GA4, Google Search Console, or both, but we're trying to understand how users are using these integrations, and what they value from them.
Hence, any comment or colour you can provide is much appreciated, and can be added to our existing research! Is it custom dashboards for organic traffic, for example? Or do you like that you can see other channels on the campaign home screen? Would you prefer if conversions were there too? That sort of thing.
-
@tom-capper I understand Universal is disappearing next year. We need traffic data, what would you provide if Universal goes away and you don't have GA 4?
-
Hi!
This is something we're actively considering - we may make some other improvements or changes to our data integrations at the same time.
Speaking of which - I'd love to know how you make use of the GA integration. Any feedback might help to set our course
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GA4 showing 2 versions of my homepage
When my website Custom Made Casino switched from universal analytics to GA, i have noticed that now in the behavior section it is showing 2 versions of my homepage which I feel may be impacting seo. It is showing the main url which we use for everything, https://custommadecasino.com/ , and it is showing https://custommadecasino.com/index.php?route-common/home. This was never the case with universal. Does anyone know if this is a problem and if so, how do i fix it so that our proper homepage is what is indexed?
Technical SEO | | CustomMadeCasino0 -
Will Moz support GA4?
With the date for the switchover to GA4 fast approaching, will Moz support it? I can't seem to get any clear answer on this.
Reporting & Analytics | | RenieShaw1 -
Moz Campaign did not fully update this week
This is not a new campaign. It updates every Thursday but this week did not update some sections like:
Product Support | | alliancehvac
Search Visibility
Desktop vs. Mobile Search Visibility
Top National Keywords
Top Local Keywords
Rankings0 -
Keywords showed volume before but now they say 'no data available'
Keywords showed volume before but now they say 'no data available'. And this is happening with common words like "prints" - I'm dead certain this keyword should not have 'no data available'. What's going on? How do I reset or fix this? I only have 12 days left of my trial and I can't even use the feature I need.
Product Support | | Andresia1 -
Cancelling without loosing data
Hello, Is it possible to cancel my Moz pro account for a few months without loosing the data and then reopen it a few months from now. Thank you,
Product Support | | seoanalytics0 -
Reset my MOZ Account?
I recently redesigned my 2 websites. Both are large 80+ page sites with unique text on every page, no keyword stuffing and generally using all the proper SEO techniques ( I hired a professional w/ 10 years experience). My pages rank for the targeted terms, but MOZ reports say "Not in the Top 50". I had friends run "Clean Searches" from the west coast and we were ranking. Prior to the redesign, I used MOZ and the reports were very accurate. Should I reset my MOZ account or what?
Product Support | | KevnJr0 -
Custom Anchor text link on Moz profile section
Hi, Does anyone know if you can modify your anchor text and URL after you reach 200 Moz points on your profile section (On the web section under image)? I am close to getting my 200 pts (btw...enjoyed the entire journey) and am trying to choose my anchor text. Here is some interesting analysis too. I have a Spanish site since we are an Argentinean firm. 1. Would a spanish word as anchor text have any value since Moz.com is an English site? I am think about semantics here and how Google likes only content relevant links. My thought is that it does today but it may not be true in the future if Google is going to do away with linkbuilding and just do semantics and co-citation. Thanks Carla
Product Support | | Carla_Dawson0 -
Duplicate Page Content Report on Moz - Still ranking in Google Results?
Hi, I am experiencing 2 issues with the Duplicate Page Content in Moz. Every week it is notifying me of new duplicate content - so it seems to be missing duplicate content each week and the crawl is never above the 5000-6000 page mark, which means that it is under 10K which is the limit, so presumably everything is crawled in that one go so surely it should detect all of the dupe content on 1 crawl as opposed to having to do various crawls to detect it no? The dupe content report shows me pages that indeed have duplicate content but after checking, these are ranking on Google for their terms... ? Is the duplicate page content report incremental ? Will it add more duplicate content and increase the report every week or does it just show that week's results? If so, it's a bit like chasing my tail... Help!
Product Support | | bjs20100