Unsolved Inbound Links Sudden Decline

[Jane090987]

Hi,
There is a question of my site that the number of linking domains has experienced a sudden decline - lost inbound links for around 100k in several days.
We are wondering the reason of this sudden decline, is it a common fluctation or is there some problems in our site? Thanks for your answers in advance!

[Sana-Siraj]

@Jane090987
Hi,

Experiencing a sudden decline in the number of linking domains can be concerning, and it's essential to investigate the possible reasons behind this decline. Here are some potential factors to consider:
Algorithm Updates: Search engines like Google regularly update their algorithms, which can impact your site's rankings and the number of linking domains. Check if there have been any recent major algorithm updates.

Link Removal: Sometimes, website owners remove links to your site for various reasons. This could be due to broken links, content changes, or they may have decided to no longer endorse your content.

Penalties: If your site has violated search engine guidelines or received a penalty, this could result in a loss of linking domains. Review your site for any potential violations.

Expired Domains: If some of the linking domains were from expired or low-quality websites, they might no longer exist, leading to a drop in your link count.

Competitor Activity: Your competitors might have gained more links or engaged in negative SEO tactics to harm your backlink profile.

Technical Issues: Check your website for any technical issues that might be causing problems with tracking or displaying your backlinks.

Content Quality: Assess the quality and relevance of your site's content. High-quality content tends to attract more links naturally.

Manual Actions: Review your Google Search Console for any manual actions or messages from Google about your site.

To investigate further:

Backlink Analysis: Use tools like Ahrefs, Moz, or SEMrush to conduct a thorough analysis of your backlinks. Identify which specific domains have been lost and if they were of high or low quality.

Contact Webmasters: Reach out to webmasters of the sites that previously linked to yours and inquire about the reason for the removal of links. It's possible that it was unintentional or due to a technical issue.

Monitor Trends: Keep an eye on your backlink profile over time. Fluctuations can be normal, but consistent declines may indicate a problem.
Content and SEO Audit: Review your site's content quality, on-page SEO, and technical SEO. Ensure your site is compliant with search engine guidelines.

Remember that fluctuations in backlinks can be common, but it's essential to monitor the situation and take appropriate action if necessary. Maintaining a high-quality website and regularly monitoring your backlink profile are key to a healthy SEO strategy.

Hope this helps in understanding and addressing the issue. If you have more specific information or questions, please feel free to share.