Building an Industry Resource List w Links to Competitors
-
Hi folks. I'm working on a B2B e-commerce site in a very commoditized space. It's very technical and longtail-- several thousand product pages and of those, over 1,000 landing pages per month, when visitors find products. Most items we sell are only bought once or twice per year. Many won't even be bought in a given year. So it's tough to invest a lot on a given page, but we chip away at it.
We don't have many non-product pages. To date, we've grown with solid on-page SEO for products and good customer service.
I'm adding a resource section to include helpful articles and definitions of technical terms. Also, since good sources of products can be so hard to find (we literally have customers like NASA googling for parts), I would like to build an industry guide of sorts. It would include manufacturers, master distributors, distributors and resellers (like our site).
To be a good list, it only makes sense to include my competitors. It's likely very few people will actually ever see this page, but I figure more deep content with lots of highly relevant links is good for raising DA, especially because it could become a page others want to link to.
I haven't found a comparable resource in the 4 years I've been working on this project. Any reason I should not do this? Any pitfalls I should be aware of?
Thank you!
-
Overall, the idea of creating an industry guide for your B2B company sounds very good. This can be a great source of information for your clients and potential clients, and can also help you increase your site's authority in the eyes of search engines.
-
It sounds like you have a good plan for creating a resource section and industry guide on your e-commerce site. Including your competitors in the industry guide is a good idea, as it can make the guide more comprehensive and valuable to your customers.
There are a few potential pitfalls to keep in mind when creating this type of content. First, you'll want to make sure that your content is accurate and up-to-date. If you include outdated or incorrect information, it could hurt your credibility and reputation with customers.
Second, be careful about how you present your competitors. You don't want to come across as overly promotional or biased towards your own products. Instead, aim for a neutral tone and focus on providing helpful information for your customers.
Finally, keep in mind that creating this type of content can be time-consuming and resource-intensive. Make sure you have a plan for maintaining and updating the content over time to ensure that it stays relevant and useful for your customers.
Overall, I think your plan to create a resource section and industry guide is a good one. Just make sure to be careful about accuracy, tone, and maintenance as you move forward. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking to a Resource from a multi-language Page
I have a multi-language page where the content is available in several versions (translated). I want to link to a resource that is only available in one English. Is it a good idea to link to this resource from all language versions or should I better include the link only in the English version of my page? In the first scenario for example a Spanisch and a German language version would link to a page in English. Is this ok or could it be considered spam?
Technical SEO | | ConverterApp0 -
When to re-write and redirect a blog url?
What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?
Content Development | | Emily.R.Monrovia
Thanks!0 -
My Blog Post Not Appearing In Top - Covered every aspect of the topic
Hello Moz Team, hope everyone is doing well, I have question regarding mine blog post recently that I published: https://mobilemall.pk/blog/definition-of-cuboid-surface-area-volume-basic-properties/ My target keywords in this post are Cuboid Definition, Cuboid Surface Area, Cuboid Volume. I have considered and applied every good SEO practice, like H Tags, gave links to authority sites, featured image, other images, etc but my post is still not appearing in top 3, 5 or even 10 I have covered each and every aspect of the topic, Can anyone let me know what's the reason and any suggestion for me. Thanks!
Content Development | | JoeySolicitor1 -
What is the easiest and most scalable way to add links from one page to a related page entry?
We have a Spanish language reference site, and want to link related entries to each other. For example, the entry for "home" can link to the page with the entry for "home away from home." What is the best and most efficient way to do this at scale?
Content Development | | CuriosityMedia0 -
How do I fix a broken link to a product category page in wordpress?
We are building a new site currently at http://67.222.109.48/~cheapnan/ I started doing some SEO after the developer I hired failed to do it even though it was in the agreement. I did our old site so I should be able to do this but I am new to wordpress. Now when i go to the products tab at the top of the page the first 2 have broken links, I checked the rest and there are 3 total that I need to fix. I am unsure how to access the navigation so I can fix the links. Please tell me where to look.
Content Development | | cheaptubes0 -
What if your content is getting social shares but no links?
Suppose you have a weekly blog article and sometimes your articles earn social shares (e.g. 23 +1's on Google Plus on one article but normally 3-5 social shares). One out of 10 earns an organic link from a random blog. Would you continue publishing these blog posts?
Content Development | | ProjectLabs0 -
Can you link build without adding any content to the website?
I am an agency-side SEO who has a few different SEO clients. A couple of them absolutely refuse to add any content to their site - no blog, no articles, no link bait, nothing. They have resisted efforts for any content to be placed on their site - whether it is written by us, them, or a third party. They just don't see the value in it, despite my attempts to persuade them. As a result, these websites are just brochure websites. What are your options for link building in this situation? If content is the foundation of white hat link building, what do you do if the client refuses to add content to their site? All help gratefully received! Thanks
Content Development | | kevinmorley0 -
Cosmo feature: any difference between linking a phrase or .com?
I just had an article posted on Cosmopolitan.com to my site, www.100redflags.com. My request to them was that they link specifically the phrase "100 Red Flags" to http://100redflags.com, but they actually said "go to 100redflags.com" - with 100redflags.com hyperlinked. My question: If I'm trying to build rank with the term "red flags", or at least "100 red flags", is the way that they did it helping me at all? If it will help me more to have them link the phrase "100 Red Flags", does it matter whether they do that today when traffic is high, or tomorrow when traffic is lower? Thanks for the clarification, Bill p.s their post here: http://www.cosmopolitan.com/sex-love/dating-advice/dating-mistakes-women-make#slide-1
Content Development | | 100RedFlags0