Ecom: Hreflang start working - anything I can do about SERP currencies?
-
Hello everyone,
Finally, after moving our hreflang tags from our sitemap to our header HTML, Google seems to start displaying the correct URLs in the SERPs.
From what I can see - Google folds URLs, so instead of indexing all pages, it only selects an English version of our site but displays a different URL based on our hreflang tags (not sure if that's good or bad or if I should work towards a full indexation).
However - I am now facing the issue that the wrong currency will often be displayed in my SERPs. E.g. in Australia I may have Euros or in Canada we see British Pounds (i.e. /en-ca/* URL shows in SERPs but the /en-gb/* URL is actually indexed).
Is there any way around this? I was searching for a solution and found some but seems like most don't exist anymore (https://moz.com/community/q/topic/53216/international-seo-ecommerce-rich-snippets/3) at least if I try and dig deeper into the source.
What's the current recommendation?
-
@sriffs follow these recommendations for international SEO:
-
Hreflang tags: Move your hreflang tags from the sitemap to the header HTML, ensuring they are implemented correctly.
-
Country targeting: Configure your website's country targeting settings in Google Search Console accurately.
-
Currency markup: Use structured data markup (schema.org organization) to specify the currency for prices on each webpage.
-
Geotargeting signals: Include country-specific information on your website, such as local addresses, phone numbers, and pricing in the correct currency.
-
Rich snippets: Utilize product schema markup to provide detailed information about your products, including price, currency, and availability.
-
Monitor and optimize: Regularly check for errors in hreflang tags, currency markup, and structured data implementation, making adjustments as necessary.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone come accross a completely random site name displayed in the SERPs?
Hello SEO friends, I am looking at a site that has a completely random site name displayed in the serps. The site in question is a hypnotherapy service and the site name is displaying as a commercial cargo airline! See the screen shot. Any ideas? There is 'local business' structured data on the site and it IS showing the correct business name. Is this a hack? Negative SEO attack? Random Google stuff up? Help! Very confused! Thank you for any advice! Sean!Untitled.jpg
Intermediate & Advanced SEO | | sean.e0 -
Question regarding international SEO
Hi there, I have a question regarding international SEO and the APAC region in particular. We currently have a website extension .com and offer our content in English. However, we notice that our website hardly ranks in Google in the APAC region, while one of the main languages in that region is also English. I figure one way would be to set up .com/sg/ (or .com/au/ or .com/nz/), but then the content would still be in English. So wouldn't that be counted as duplicate content? Does anyone have experience in improving website rankings for various English-speaking countries, without creating duplicate content? Thanks in advance for your help!
International SEO | | Billywig0 -
Unsolved Duplicate LocalBusiness Schema Markup
Hello! I've been having a hard time finding an answer to this specific question so I figured I'd drop it here. I always add custom LocalBusiness markup to clients' homepages, but sometimes the client's website provider will include their own automated LocalBusiness markup. The codes I create often include more information. Assuming the website provider is unwilling to remove their markup, is it a bad idea to include my code as well? It seems like it could potentially be read as spammy by Google. Do the pros of having more detailed markup outweigh that potential negative impact?
Local Website Optimization | | GoogleAlgoServant0 -
Unsolved Does anyone know why the MOZ SERP analysis has become so slow that it's not even useful?
Does anyone know why the MOZ SERP analysis has become so slow that it's not even useful?
Moz Pro | | PLEXI3 -
"Duplicate without user-selected canonical” - impact to SERPs
Hello, we are facing some issues on our project and we would like to get some advice. Scenario
International SEO | | Alex_Pisa
We run several websites (www.brandName.com, www.brandName.be, www.brandName.ch, etc..) all in French language . All sites have nearly the same content & structure, only minor text (some headings and phone numbers due to different countries are different). There are many good quality pages, but again they are the same over all domains. Goal
We want local domains (be, ch, fr, etc.) to appear in SERPs and also comply with Google policy of local language variants and/or canonical links. Current solution
Currently we don’t use canonicals, instead we use rel="alternate" hreflang="x-default": <link rel="alternate" hreflang="fr-BE" href="https://www.brandName.be/" /> <link rel="alternate" hreflang="fr-CA" href="https://www.brandName.ca/" /> <link rel="alternate" hreflang="fr-CH" href="https://www.brandName.ch/" /> <link rel="alternate" hreflang="fr-FR" href="https://www.brandName.fr/" /> <link rel="alternate" hreflang="fr-LU" href="https://www.brandName.lu/" /> <link rel="alternate" hreflang="x-default" href="https://www.brandName.com/" /> Issue
After Googlebot crawled the websites we see lot of “Duplicate without user-selected canonical” in Coverage/Excluded report (Google Search Console) for most domains. When we inspect some of those URLs we can see Google has decided that canonical URL points to (example): User-declared canonical: None
Google-selected canonical: …same page, but on a different domain Strange is that even those URLs are on Google and can be found in SERPs. Obviously Google doesn’t know what to make of it. We noticed many websites in the same scenario use a self-referencing approach which is not really “kosher” - we are afraid if we use the same approach we can get penalized by Google. Question: What do you suggest to fix the “Duplicate without user-selected canonical” in our scenario? Any suggestions/ideas appreciated, thanks. Regards.0 -
Does not having any hreflang tags for U.S Visitors lead to an increase in International Visitors?
I have seen a massive increase in International Visitors on our website and visitors within the United States dropped off hard this month (by about 20%). Could it be possible that not having any hreflang tags can lead to an increase in International Customers visiting the site even though your sitemap is set to "Target users in United States" within the Google Search Console? In the Google Search Console, I have International Targeting set to "Target users in United States." However, Google Search Console is saying our site doesn't have any hreflang tags. In the Google Search Console, it says "Your site has no hreflang tags. Google uses hreflang tags to match the user's language preference to the right variation of your pages." I'm not sure when that was flagged, but recently we have seen a massive increase in International Visitors to our site from countries such as Russia, Vietnam, Indonesia, the United Kingdom and so on. This poses a problem since our chances of turning one of those visitors into a customer is extremely slim. Along with that, nearly every international customer is contributing to an extremely high Bounce Rate. Attached is a screenshot of the Error about hreflang tags. https://imgur.com/a/XZI45Pw And here is a screenshot of the Country we are targeting. https://imgur.com/a/ArpWe9Z Lastly, attached is a screenshot of all of the Countries that visited our site today: https://imgur.com/a/d0tNwkI
International SEO | | MichaelAtMSP1 -
External URLs in hreflang sitemap questions
I'm currently putting together an international sitemap for a website that has an set up like the following: example.com/us
International SEO | | Guyboz
example.com/au
example.com/ca
example.co.uk
example.se I'm planning on including the hreflang tags within sitemaps for each domain, to make sure google serves up the right version. However, I'm a bit sceptical about including the non .com domains within the .com sitemap - and the other way round for .co.uk and .se sitemaps. The way I've been doing it follows the following example: <url><loc>http://www.example.com/us/</loc></url> Putting in the .co.uk and .se domains within the .com sitemap just doesn't feel right - is this actually the right way to do it? Thanks in advance 🙂0 -
Can I add more than one XML sitemap in my Robots.txt File?
I have 3 domains all hosted on the same Magento Enterprise Platform. Each domain targets a different county. .co.uk, .com.au, and .com. Can I add all three sitemaps in my robots.txt file? www.example.com/sitemap.xml www.example.com.au/sitemap.xml www.example.co.uk/sitemap.xml
International SEO | | hfranz0