Ecom: Hreflang start working - anything I can do about SERP currencies?
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Hello everyone,
Finally, after moving our hreflang tags from our sitemap to our header HTML, Google seems to start displaying the correct URLs in the SERPs.
From what I can see - Google folds URLs, so instead of indexing all pages, it only selects an English version of our site but displays a different URL based on our hreflang tags (not sure if that's good or bad or if I should work towards a full indexation).
However - I am now facing the issue that the wrong currency will often be displayed in my SERPs. E.g. in Australia I may have Euros or in Canada we see British Pounds (i.e. /en-ca/* URL shows in SERPs but the /en-gb/* URL is actually indexed).
Is there any way around this? I was searching for a solution and found some but seems like most don't exist anymore (https://moz.com/community/q/topic/53216/international-seo-ecommerce-rich-snippets/3) at least if I try and dig deeper into the source.
What's the current recommendation?
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@sriffs follow these recommendations for international SEO:
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Hreflang tags: Move your hreflang tags from the sitemap to the header HTML, ensuring they are implemented correctly.
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Country targeting: Configure your website's country targeting settings in Google Search Console accurately.
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Currency markup: Use structured data markup (schema.org organization) to specify the currency for prices on each webpage.
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Geotargeting signals: Include country-specific information on your website, such as local addresses, phone numbers, and pricing in the correct currency.
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Rich snippets: Utilize product schema markup to provide detailed information about your products, including price, currency, and availability.
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Monitor and optimize: Regularly check for errors in hreflang tags, currency markup, and structured data implementation, making adjustments as necessary.
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