H2 tags always recommended? Or ok without?
-
Is it ok to have no h2 tags? There are no "keywords" relevant to the product in these example h2 tags. Also, is it ok to not have a PRODUCT DESCRIPTION header, or is it better with that header? It's for a "product page".
Examples:
<h1>Used Bow Front Desk With Mahogany Laminate</h1> <h2 style="display:inline;">QTY:</h2> 3 - <h2 style="display:inline;">Manufacturer:</h2> Hon <h2>Product Description:</h2> <p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p>
OR (no h2 tags or product description header at all)
<h1>Used Bow Front Desk With Mahogany Laminate</h1> <p>QTY: 3 - Manufacturer: Hon</p> <p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p>
I prefer the last one as it's much simpler, but I'm curious if search engines would prefer the existence of h2 tags in the first version.
Thanks,
Todd -
@NRSmart said in H2 tags always recommended? Or ok without?:
Is it ok to have no h2 tags? There are no "keywords" relevant to the product in these example h2 tags. Also, is it ok to not have a PRODUCT DESCRIPTION header, or is it better with that header? It's for a "product page".
Examples:
<h1>Used Bow Front Desk With Mahogany Laminate</h1>
<h2 style="display:inline;">QTY:</h2> 3 - <h2 style="display:inline;">Manufacturer:</h2> Hon
<h2>Product Description:</h2>
<p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p>OR (no h2 tags or product description header at all)
<h1>Used Bow Front Desk With Mahogany Laminate</h1>
<p>QTY: 3 - Manufacturer: Hon</p>
<p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p>I prefer the last one as it's much simpler, but I'm curious if search engines would prefer the existence of h2 tags in the first version.
Thanks,
ToddIn terms of SEO and HTML structure, it's generally recommended to use H2 tags for better organization and accessibility. However, it's not always mandatory, and the choice can depend on the specific context and design of your webpage.
(Study abroad)
The first example uses H2 tags to structure the content, which can help search engines understand the hierarchy of information on the page. It can be beneficial for SEO, especially if the content is more extensive.
(Canada PR)
The second example, without H2 tags, is simpler and can still be acceptable. It's more about user experience and design preference. If your product page is short and straightforward, and you find the design cleaner without H2 tags, it should be okay.
(PMP Exam Prep)
In summary, both approaches can work, but the use of H2 tags is generally recommended for SEO and content organization. However, it's not a strict rule, and the choice can depend on your specific needs and design preferences.
( 2 Year Post Graduate Diploma Canada) -
It defines the second-level headings on your page. Like a H1 tag, a H2 tag also appears larger than the rest of your main body text. However, H2 tags are always slightly smaller than your H1 tag, so that it does not compete with your main heading. Keep in mind that heading tags don't stop at H2. This strategy makes it simpler for web crawlers to properly index the content for the most important search questions, which likewise makes it almost certain for the webpage to rank higher for those keywords in the web search results pages (SERPs). For more understanding, read the full blog here: https://www.inbound.blog/on-page-optimization/
-
H2 tags are not always recommended, but they serve a specific purpose in structuring the content of a web page. In HTML, H2 tags represent second-level headings, which are typically used to organize content hierarchically under an H1 (first-level heading).
Whether or not to use H2 tags depends on the structure and content of your webpage. Here are some guidelines:
Hierarchy and Structure: If your content has a clear hierarchy with sections or subsections, it's a good practice to use H2 tags to denote those subsections under the main headings (H1 tags). This helps search engines and users understand the organization of your content.
Accessibility: Properly structured HTML, including the use of H2 tags, can improve the accessibility of your website for users who rely on screen readers or other assistive technologies. It ensures that the content is presented in a logical and understandable order.
SEO: Search engines use heading tags to understand the content and hierarchy of your page. Using H2 tags appropriately can positively impact your SEO by helping search engines better index and rank your content.
Readability: Breaking content into sections with clear headings (H2 tags) makes it more readable and scannable for users. It helps them quickly find the information they're looking for.
Consistency: Maintaining consistency in your HTML structure, including the use of H2 tags, makes your code cleaner and easier to maintain.
However, there may be cases where using H2 tags is not necessary. For very simple web pages with minimal content or if your content doesn't naturally lend itself to hierarchical structuring, you might not need H2 tags. In such cases, you can use other formatting techniques to make your content clear and readable.
In summary, while H2 tags are not an absolute requirement for every web page, they are a valuable tool for organizing and structuring content, improving accessibility, and enhancing SEO. Their use should be determined by the specific needs and structure of your website.
-
Yes, it is okay to have no h2 tags on a product page. H2 tags are not required for SEO, and they can actually be harmful if they are not used correctly. For example, if you use h2 tags for keywords that are not relevant to the product, you could actually hurt your ranking in search results.
In your example, the h2 tags "QTY:", "Manufacturer:", and "Product Description:" are not relevant to the product itself. They are more like metadata that helps to provide information about the product. This information is still important, but it does not need to be marked up with h2 tags.
The last version of your example is the simplest and most effective. It uses h1 tags for the main heading and p tags for the rest of the content. This is a clear and concise way to structure your product page, and it will not hurt your SEO.
If you do decide to use h2 tags on your product pages, make sure that you use them correctly. Only use h2 tags for headings that are relevant to the product itself. And avoid using h2 tags for keywords that are not relevant to the product.
Here are some additional tips for using h2 tags on product pages:
- Use h2 tags to break up your content into logical sections.
- Use h2 tags for the main features of your product.
- Avoid using h2 tags for keywords that are not relevant to the product.
You can use h2 tags to improve the structure and readability of your product pages without hurting your SEO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Commas in title tags
Hello Guys, Thanks in advance for all who can help me with this I am helping a dinnerware company with their SEO. I told them to change their ambiguous title tags for more specific ones. However, they opted to create some title tags with 2 or three keywords separated by commas. I have attached an excel image illustrating their new title tags.. My question is, will this format be a problem with Google--penalties? The questionable title tags are highlighted in light orange. Thanks! lHH92
On-Page Optimization | | HectorCortes0 -
Title-Tag question
The Yoast plugin is installed on the website. It generates the following meta property tag when I enter a new title-tag in the plugin: Next to that I have my standard title-tag. <title>dummy</title> Is this meta property tag able to replace the title-tag? Thanks!
On-Page Optimization | | WeAreDigital_BE0 -
Is it difficult to rank for a keyword phrase with an H2 halfway down the page?
If your competitor has a page that is optimized for a keyword (title tag, URL, content) and you target the keyword halfway down a page with an H2 and a short paragraph about the keyword, are you at a strong disadvantage?
On-Page Optimization | | ProjectLabs0 -
Is it possible to add language tag on a single foreign language page?
I have some pages are written in foreign language, is it possible to just add the language tag on this single page to enable it to target specific audience? eg, if I have a page written in German, how do I add the language tag to help it get a better rank in google.de? Thank you Mozzers
On-Page Optimization | | JonnyGreenwood0 -
Is is it true that Google will not penalize duplicated content found in UL and LI tags?
I've read in a few places now that if you absolutely have to use a key term several times in a piece of copy, then it is preferable to use li and ul tags, as google will not penalise excessive density of keywords found in these tags. Does anyone know if there is any truth in this?
On-Page Optimization | | jdjamie0 -
Meta Description Tags and Rankings
Hi there, I have a lot of pages set up on my site but most have no content. If I add the correct meta description tags to those pages, will that help rank for the root domain? I am slowly getting the content added for each page but wanted to see if I could boost rankings in the meantime. http://www.petmedicalcenter.com Example: most of pages under "Services" are blank. Thanks for the help!
On-Page Optimization | | PMC-3120870 -
301 redirect OK for a newer version of a page that is a different url?
I have about 500 products with multiple urls for the same product, but different versions. I sell wine and have a different page for each vintage. I've decided that is not the best way to go, and want to point the older vintage pages to the latest version page, and make that the only page for the product as time goes on. Do I have to put a link in the text from each older page to the newer, or can I use a 301 to redirect them to the new page? I don't want google to think I'm pulling something funny.
On-Page Optimization | | JeanYates0 -
For Service Sites, having a phone number in meta description ALWAYS a good idea?
If you have a site that offers a same day service, e.g. plumbing, electrical, computer support: do you think it would always be a good idea to stick the phone # in the meta description?
On-Page Optimization | | ilyaelbert1