Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
H2 tags always recommended? Or ok without?
-
Is it ok to have no h2 tags? There are no "keywords" relevant to the product in these example h2 tags. Also, is it ok to not have a PRODUCT DESCRIPTION header, or is it better with that header? It's for a "product page".
Examples:
<h1>Used Bow Front Desk With Mahogany Laminate</h1> <h2 style="display:inline;">QTY:</h2> 3 - <h2 style="display:inline;">Manufacturer:</h2> Hon <h2>Product Description:</h2> <p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p>
OR (no h2 tags or product description header at all)
<h1>Used Bow Front Desk With Mahogany Laminate</h1> <p>QTY: 3 - Manufacturer: Hon</p> <p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p>
I prefer the last one as it's much simpler, but I'm curious if search engines would prefer the existence of h2 tags in the first version.
Thanks,
Todd -
@NRSmart said in H2 tags always recommended? Or ok without?:
Is it ok to have no h2 tags? There are no "keywords" relevant to the product in these example h2 tags. Also, is it ok to not have a PRODUCT DESCRIPTION header, or is it better with that header? It's for a "product page".
Examples:
<h1>Used Bow Front Desk With Mahogany Laminate</h1>
<h2 style="display:inline;">QTY:</h2> 3 - <h2 style="display:inline;">Manufacturer:</h2> Hon
<h2>Product Description:</h2>
<p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p>OR (no h2 tags or product description header at all)
<h1>Used Bow Front Desk With Mahogany Laminate</h1>
<p>QTY: 3 - Manufacturer: Hon</p>
<p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p>I prefer the last one as it's much simpler, but I'm curious if search engines would prefer the existence of h2 tags in the first version.
Thanks,
ToddIn terms of SEO and HTML structure, it's generally recommended to use H2 tags for better organization and accessibility. However, it's not always mandatory, and the choice can depend on the specific context and design of your webpage.
(Study abroad)
The first example uses H2 tags to structure the content, which can help search engines understand the hierarchy of information on the page. It can be beneficial for SEO, especially if the content is more extensive.
(Canada PR)
The second example, without H2 tags, is simpler and can still be acceptable. It's more about user experience and design preference. If your product page is short and straightforward, and you find the design cleaner without H2 tags, it should be okay.
(PMP Exam Prep)
In summary, both approaches can work, but the use of H2 tags is generally recommended for SEO and content organization. However, it's not a strict rule, and the choice can depend on your specific needs and design preferences.
( 2 Year Post Graduate Diploma Canada) -
It defines the second-level headings on your page. Like a H1 tag, a H2 tag also appears larger than the rest of your main body text. However, H2 tags are always slightly smaller than your H1 tag, so that it does not compete with your main heading. Keep in mind that heading tags don't stop at H2. This strategy makes it simpler for web crawlers to properly index the content for the most important search questions, which likewise makes it almost certain for the webpage to rank higher for those keywords in the web search results pages (SERPs). For more understanding, read the full blog here: https://www.inbound.blog/on-page-optimization/
-
H2 tags are not always recommended, but they serve a specific purpose in structuring the content of a web page. In HTML, H2 tags represent second-level headings, which are typically used to organize content hierarchically under an H1 (first-level heading).
Whether or not to use H2 tags depends on the structure and content of your webpage. Here are some guidelines:
Hierarchy and Structure: If your content has a clear hierarchy with sections or subsections, it's a good practice to use H2 tags to denote those subsections under the main headings (H1 tags). This helps search engines and users understand the organization of your content.
Accessibility: Properly structured HTML, including the use of H2 tags, can improve the accessibility of your website for users who rely on screen readers or other assistive technologies. It ensures that the content is presented in a logical and understandable order.
SEO: Search engines use heading tags to understand the content and hierarchy of your page. Using H2 tags appropriately can positively impact your SEO by helping search engines better index and rank your content.
Readability: Breaking content into sections with clear headings (H2 tags) makes it more readable and scannable for users. It helps them quickly find the information they're looking for.
Consistency: Maintaining consistency in your HTML structure, including the use of H2 tags, makes your code cleaner and easier to maintain.
However, there may be cases where using H2 tags is not necessary. For very simple web pages with minimal content or if your content doesn't naturally lend itself to hierarchical structuring, you might not need H2 tags. In such cases, you can use other formatting techniques to make your content clear and readable.
In summary, while H2 tags are not an absolute requirement for every web page, they are a valuable tool for organizing and structuring content, improving accessibility, and enhancing SEO. Their use should be determined by the specific needs and structure of your website.
-
Yes, it is okay to have no h2 tags on a product page. H2 tags are not required for SEO, and they can actually be harmful if they are not used correctly. For example, if you use h2 tags for keywords that are not relevant to the product, you could actually hurt your ranking in search results.
In your example, the h2 tags "QTY:", "Manufacturer:", and "Product Description:" are not relevant to the product itself. They are more like metadata that helps to provide information about the product. This information is still important, but it does not need to be marked up with h2 tags.
The last version of your example is the simplest and most effective. It uses h1 tags for the main heading and p tags for the rest of the content. This is a clear and concise way to structure your product page, and it will not hurt your SEO.
If you do decide to use h2 tags on your product pages, make sure that you use them correctly. Only use h2 tags for headings that are relevant to the product itself. And avoid using h2 tags for keywords that are not relevant to the product.
Here are some additional tips for using h2 tags on product pages:
- Use h2 tags to break up your content into logical sections.
- Use h2 tags for the main features of your product.
- Avoid using h2 tags for keywords that are not relevant to the product.
You can use h2 tags to improve the structure and readability of your product pages without hurting your SEO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Logo Image H1 Tag SquareSpace
We have a site hosted on SquareSpace: Roomhance.com Going through the on-page optimizaton tool, we noticed that the H1 tags weren't fully optimized. If you click on view source on the page, it shows 2 H1 tags on the home page: id="logoImage"><a <span="" class="html-attribute-name">href</a><a <span="" class="html-attribute-name">="</a>/">src="//static1.squarespace.com/static/5bcca055ab1a62465f5b9ee7/t/5c18feb270a6adf771765799/1588613682225/?format=1500w" alt="Virtual Staging For Real Estate | Roomhance" /> style="text-align:center;white-space:pre-wrap;">Virtual Staging The 2nd one shown above it the H1 tag we want. I'm wondering if the H1 tag in the logo image is hurting us for SEO? Can't figure out how to modify it in SquareSpace.
On-Page Optimization | | vikasnwu0 -
Commas in title tags
Hello Guys, Thanks in advance for all who can help me with this I am helping a dinnerware company with their SEO. I told them to change their ambiguous title tags for more specific ones. However, they opted to create some title tags with 2 or three keywords separated by commas. I have attached an excel image illustrating their new title tags.. My question is, will this format be a problem with Google--penalties? The questionable title tags are highlighted in light orange. Thanks! lHH92
On-Page Optimization | | HectorCortes0 -
Do Blog Tags affect SEO at all anymore?
We're trying to standardize the use of tags on our site amongst writers/editors, and I'm trying to come up a list of tags they can choose from to tag posts with - and telling them to use no more than 10 (absolute maximum) per post. We are also in the process of migrating to a new CMS, and have 8 defined categories that will all have their own landing page within our "News" section. TLDR: Do blog tags have any impact on SEO anymore? Are they solely meant to help users find articles related on popular topics, or does creating a tag for a popular topic help to improve organic visibility? Full Question: With the tag standardization, I want to make sure we're creating the most useful and effective tags; and the UX/SEO sides of my brain are conflicted. To my understanding, creating a tag about a high volume topic in an industry helps establish the website's relevance to Google/other search engines about that topic and improves overall relevance; but the tag feed page (ex: http://freshome.com/tag/home-protection/) isn't really meant for organic search visibility. So my other question is, is it worth it to noindex the tag pages in the robots.txt? Will that affect any benefit to increased relevance for Google (if there is any)? I'm interested to hear others' thoughts and suggestions. Thanks in advance!
On-Page Optimization | | davidkaralisjr0 -
Multiple Cities in Title Tag
My question is how to avoid having a spammy title. Currently I'm working on a project where a business serves four cities, but two of them are out of its home state. I'm trying to create a title tag that is appealing to the eyes, and meets what I need it to do at the same time. I was wondering what everyone though of this sample Brand X Dealer Serving Newark, DE; New Castle, DE; Glens Mills, PA; and Springfield, PA I know that too much repetition can be a bad thing, but this might not be a big deal since they are separate instances. Let me know what you all think. Thanks!
On-Page Optimization | | OOMDODigital0 -
Duplicate Title and Meta Description Tags in Shopify with this App
Hello. I'm finding that by adding the Ultra SEO app in Shopify, I now have duplicates of the Title tags and Meta Descriptions. It looks like it's pulling title tags from the Shop info, the product or page titles as well as the Title tag I add in Ultra SEO. The website is 1bigcookie.com. The duplicate meta descriptions are from the text I entered in the meta description field in Ultra SEO. I entered the canonical url code shopify specifies to help with duplicate content, but what about duplicate title and meta description tags on the same page?
On-Page Optimization | | mymochamoney0 -
Does a phone number in the title tag hurt your rankings in SERP?
Hi Mozzers, One of my client is a carpet cleaner and I was wondering if adding a phone number into the title tags would hurt our rankings . I am asking because the client has mentioned it and that we do have some space to add a phone number into the tag. Thanks
On-Page Optimization | | Ideas-Money-Art0 -
Keyword Stuffing in Alt Tags!
Hello, I have on a main page over 50 images. The first page i want to optimize it for MAINKW (let's say). Now, if i use in the alt tags "MAINKW KW1", "MAINKW KW2", "MAINKW KW3" ... "MAINKW KW50" then Google may say that i stuff the MAINKW in that page? Those images are reprezentative for main Categories and i have direct links to them from the main page with the anchors KW1, KW2...KW50.
On-Page Optimization | | VertiStudio0 -
Title tag for category page
I'd like to know your views on the best approach for title tags for category pages for ecommerce sites. 3 examples A) Category name | Free delivery on $50 purchase | Brand name B) Discover best "category name" on brand name C) Category Name | 1st Keyword, 2nd keyword | Brand name Thanks!
On-Page Optimization | | walidalsaqqaf0