How to Increase Website Visibility on Google and Bing?
-
I am working on an e-commerce niche website and I aim to rank higher on Google to drive more traffic to my website. Any suggestions?
-
Hi, yes, most defintely the best way to improve e-commerce SEO, is most definitely to write "Evergreen Content Marketing", and to also obtain "do-follow backlinks", yet the links must be quality backlinks. Hope this helps?
-
Seeking to enhance the online presence of my website "BCGF", I'm eager to learn strategies for boosting visibility on popular search engines like Google and Bing. By optimizing SEO techniques and implementing effective marketing strategies, I aim to increase the visibility of my website and attract more organic traffic. Any insights or suggestions on improving the ranking and visibility of my website on these search engines would be greatly appreciated. Thank you!
-
I am also having trouble with my website not ranking, I've optimized it with proper SEO, keyword research, and human-written articles. Still, my posts are not getting indexed, and published posts are not ranking.
especially after the latest Google core update march 2024, my site, [OnlineEbill] (https://onlineebill.pk/), is completely down
-
I have been working as an SEO for quite a while now and below are a few of the strategies that must be executed.
Optimize for Relevant Keywords: Conduct thorough keyword research related to equipment rental services. Use these keywords strategically in your website's content, meta tags, and headers.
Quality Content: Create high-quality, relevant, and engaging content that addresses the needs of your target audience. Regularly update your blog with industry news, tips, and equipment guides.
On-Page SEO: Optimize on-page elements such as title tags, meta descriptions, and image alt text. Ensure your website is structured logically with a clear hierarchy and easy navigation.
Mobile Optimization: With an increasing number of users accessing the internet via mobile devices, ensure your website is mobile-friendly—google values mobile-responsive websites in its search rankings.
Backlink Building: Build high-quality backlinks from reputable websites in the equipment rental industry. This can be achieved through outreach, partnerships, and creating shareable content.
Local SEO: Optimize your website for local searches by claiming and updating your Google My Business listing. Encourage satisfied customers to leave positive reviews.
Social Media Presence: Maintain an active presence on social media platforms relevant to your industry. Share your content, engage with your audience, and promote your services.
Page Speed Optimization: Improve your website's loading speed for a better user experience. This is a crucial factor in search engine rankings.
Monitor Analytics: Use tools like Google Analytics to track your website's performance. Analyze user behaviour, identify popular content, and make data-driven decisions to enhance your site's visibility.
Regular Updates: Stay informed about search engine algorithms and updates. Regularly update your website to align with the latest SEO best practices.
-
@digitalenginehub said in How to Increase Website Visibility on Google and Bing?:
I am working on an e-commerce niche website and I aim to rank higher on Google to drive more traffic to my website. Any suggestions?
To boost Google ranking for your e-commerce niche website, focus on keyword research for relevant terms. Optimize on-page SEO elements such as meta tags and URLs. Create valuable content like blog posts and product guides. Build backlinks from reputable sites. Utilize local SEO if applicable. Promote your website on social media platforms. Monitor performance using tools like Google Analytics and Search Console. Regularly update and refine your SEO strategy based on analytics data. With consistent effort, these tactics can help improve your website's visibility and drive more organic traffic, ultimately boosting your Google ranking.
-
@digitalenginehub you need build high-quality, relevant backlinks. the backlinks must be very high quality. you should also write long "evergreen content marketing" that is very good quality, read about Google E-EAT before you write any content marketing. Also improve the technical SEO and onsite SEO, I have provided links to help you, does this help you?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Not Picking Up Posts
I am trying to work out why from March 4th Google is not seeing my posts. Our google impressions have dropped from 8,000 to 40. If you put in the full article name with speach marks it does not find it, and instead shows the home page in google. We have not had any warnings. We did have work done on our site but nothing else i could think of to cause this. Can anyone let me know what may have caused this. All articles are original
Technical SEO | | headlinesplus0 -
is my robot file correct
hi, can anyone let me know if my robot file is correct. my pages and wordpress posts are being indexed but not showing in serps and wondering if my robot file is wrong https://www.in2town.co.uk/robots.txt
SEO Tactics | | blogwoman10 -
How to index e-commerce marketplace product pages
Hello! We are an online marketplace that submitted our sitemap through Google Search Console 2 weeks ago. Although the sitemap has been submitted successfully, out of ~10000 links (we have ~10000 product pages), we only have 25 that have been indexed. I've attached images of the reasons given for not indexing the platform. gsc-dashboard-1 gsc-dashboard-2 How would we go about fixing this?
Technical SEO | | fbcosta0 -
Shopify SEO - Collection or Blog post for ecomm seo?
Hi Moz folks, would love your thoughts on benefits of Shopify collection pages v blog posts for ranking secondary shopping keywords not suitable for existing shop pages - all help gratefully received, we are going down a rabbit hole on this one and need some sanity! So, we’re updating our site which already has a reasonable seo foundation and are looking to rank better for key shopping search keywords in our space (d2c sports nutrition). My question is should we prioritise store collection pages (category pages in Shopify terms) or blog posts for some of the main keywords not already covered by our core in-store collections/categories? Priority keywords already covered are things like protein powders, protein bars, energy drinks, etc. As context, we have a small product catalogue (10 products) and for easy navigation on site have these grouped into 7 collections/categories in the main menu and available from the homepage. All are quality high volume and high intent shopping keywords for our business. The secondary terms we are now looking to add content for are things like marathon nutrition, vegan sports nutrition, etc so now need to choose if we create product collection pages for these, or use blog posts to do the work. The advantage of collections, we believe, is that Google is likely to prioritise these in search. The disadvantage from a UX point of view is that more categories in store could make our simple and clear product range (10 products only) look complex or repetitive. Conversely, a blog post removes any UX confusion with too many categories, but we have a conversion rate issue with our blog. It performs well in search, but conversions are poor. We have addressed this with a new keyword targeting strategy and blog customisation, but we have yet to test this so while in theory it should work well, we do not know for certain. In summary: we want to rank key shopping keywords beyond our core ones we have - would you advise we use blog posts or product collection pages? All help gratefully received - thanks! Warren
SEO Tactics | | WP330 -
How to Improve my Website Rankings
Hi, One of our client named Exclusive Limousine has been ranking in second page for a while in Google Australia for the keyword "Limo Hire Melbourne". Earlier, this website is handled by other SEO company who created more spammy links from irrelevant sites. I have used google disavow option to remove the urls. But, the ranking still remains the same. Though, we tried different approach nothing works. what steps can i take to improve the rankings. Please assist me in fixing this issue.
Link Building | | jkovalan0 -
What is the absolute strongest way to increase domain authority?
I'm asking for specific techniques and or examples. I have been link building strong links from related websites and yet my DA has fallen two points in a month.
Link Building | | jonnyholt0 -
Creating a separate blog off our website
A while ago we purchased some domains that are related to our industry. I'm fairly sceptical about using them, but I am interested what peoples thoughts are. We are currently producing quite alot of engaging content and although it's industry related, it is sometimes quite broad and not always appropriate for our company blog. I have been debating whether or not it will be a good idea to use one of the domain names that we have purchased to create more of an industry blog that is off our website. I'm not sure if this is considered a "black hat" technique by using domains registered to us? And also whether or not Google will punish because we are blogging from the same IP address and linking back to our site ? I look forward to hearing what people think. Thanks,
Link Building | | esendex0 -
Website dissapeared out of Google
Hi Everyone, About 2 months ago i launched a website called http://spelenroulette.nl, i did some linkbuilding for this website in the meantime with other roulette/gaming related websites and the website got a bit up in Google. But when i was checking my rankings today the frontpage of this website doesn't show up on the first 80 pages? Only some subpages are still on the same positions. Could this be for a rank-update like these happens all the time and your site dissapears from Google for several days, or could this be because of wrong/too many backlinks or something completely different? Regards, Yannick
Link Building | | iwebdevnl0