Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Facebook won't show up in SERP
-
Hello! One of my clients' Facebook page isn't showing up on the SERP, even when you search "CLIENT NAME facebook" or an excerpt from a live post. Our social media team looked over all the settings in Meta, and everything looks correct, so we are stumped. Anyone encounter this before?
-
Hi, how many followers and also posts does the Facebook account have? It could be that the Facebook account is brand new, and therefore hasn't been crawled and indexed by Googlebot before?
-
Here are a few steps that may help:
-Check the privacy and publishing settings on the Facebook page.
-Make sure the page is not blocked for indexing by search engines.
-Check that the content meets Facebook's standards.
Contact Facebook support for further assistance.
Hope this helps! -
Hello! If your client's Facebook page isn't showing up in the search engine results page (SERP), despite correct Meta settings, there are a few things you might want to check and consider:
Page Visibility Settings:
Ensure that the Facebook page is set to "Published" and not "Unpublished" or restricted in any way. You can find this setting in the Page Settings under General.Content Indexing:
Verify that the content on the Facebook page is accessible and indexable by search engines. Facebook may have restrictions that limit the visibility of certain content. Check the privacy settings on posts and make sure they are set to "Public."Page Name Consistency:
Confirm that the page name on Facebook matches the name you are searching for. Any discrepancies might affect search results.Crawl Issues:
Use tools like Google Search Console to check for any crawl issues or errors related to the Facebook page. This can help identify if there are technical problems preventing proper indexing.Fresh and Relevant Content:
Regularly update the Facebook page with fresh and relevant content. Search engines often prioritize active and engaging pages.Backlinks:
Encourage the generation of quality backlinks to the Facebook page. This can positively influence its search engine ranking.Search Engine Preferences:
Sometimes, search engine algorithms may take time to recognize changes or updates. Be patient and continue to monitor the situation.If the issue persists, it might be helpful to consult with SEO specialists or Facebook support for a more in-depth analysis. They can provide tailored advice based on specific details about the Facebook page and your SEO efforts.
-
@GoogleAlgoServant Just to make sure that it's really not there, try this Google search, making sure to use quitation marks as indicated:
"Exact FB Page Name" site:facebook.com
There's also a very good chance that it hasn't been indexed, and might not ever be...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SERP Title Display Issue
When doing a google search for "Wedding Invitations Toronto", you will find my site www.stephita.com shows up in top 5 results. I'm trying the figure out why the TITLE of the page no longer shows up in the SERP. Only the domain shows up above the link to the page. So you basically see www.stephita.com twice, when the first instance should be the "title" drawing from the HTML code. I did implement the JSON code to provide proper site data structure as well. Could someone check my source, and tell me if I'm missing something, or if I put TOO MUCH stuff there? Thank You!!!!
Local SEO | | TysonWong0 -
Unsolved New Google SERP Now Lazy Loading
Hello, Google has changed the way it displays it's SERPs with lazy loading new listings. Because of this the Moz Chrome Extension no longer shows results past first results. I also often find that when a site is ranked above the Maps, it doesn't display results. Is there a fix for this?
Moz Bar | | HercMagnus0 -
How to Get a New Organic SERP Image Pack
I have been doing a little on-page SEO on our site today and came across the following images embedded within organic SERPs, please see the screenshot. Obviously the users eye is drawn to these and therefore they are likely to result in more clicks. It would be great to know what they are called and how to go about getting these for our own results? If we managed to implement these across our site it would make a big difference for us, as working in the travel space, images are so strong when painting a picture of the destination. Thanks
SEO Tactics | | wildernessscotland
Ben 0073280b-3daa-4558-b5fd-3cbde422d623-image.png0 -
Google SERP shows wrong (and inappropriate) thumbnail for Facebook videos?
Hello I'm running into a strange issue with at least one of my client's video. The video is posted on Facebook. When searching for the video on Google, the SERP shows a completely wrong, and inappropriate, thumbnail image. (And in one case the preview video starts playing within Google SERP.) It also seems that Google is indexing various countries' facebook page for the same video separately (it-it.facebook.com, fr-fr.facebook.com, etc). Note that only the thumbnail and preview video within Google are wrong; if you click on the link, you see the correct video and page. I hesitate to divulge the actual client video, but there are some reports on Google's search community about the same behavior: Here's one that stargs back in March: https://support.google.com/webmasters/thread/33760205?hl=en and a more recent one: https://support.google.com/websearch/thread/71452151?hl=en It looks increasingly like a bug in some google algorithm, but nobody at google seems to acknowledge that. I've unpublished the original video from FB and submitted an 'outdated content' removal to Google, which is pending. In the meantime, my questions for our group of experts here: Has anyone else experienced this and any other suggestionso n how to fix? If we assume that this is not a google bug: how could a malicious actor or black-hat SEO influence Google's algorithms to cause this? Thanks, mickey
Social Media | | infamia0 -
Facebook.com / referral - What is it?
Hi Moz community! Coming to you today to ask a two fold question about a mysterious source/medium combination and also social medium data in general. First question relates to the attached image named 'Facebook Referral.' We've made sure to apply correct tags to all of our campaigns, both organic and paid, and are having a difficult time figuring out where this source/medium comes from which is a bit troubling as it actually has pulled in some revenue over the past couple of months The second question is around general Facebook data. Our Facebook business manager is vastly over reporting clicks to landing pages. For instance, we saw about 1,700 clicks to site as reported by Facebook business manager, whereas Google Analytics only registered about 950. I know data between the two channels rarely lines up perfectly, but this seems like a rather wide variance. Can someone help me to understand this, and let me know if there is anyway to reduce the occurrence of one or both of the issues we're facing. Thanks! referral.PNG
Social Media | | amichaels0 -
Is there a Facebook Ad equivalent to Google MCC?
Hi Mozzers, Really unsure if we are missing something here, but whilst trying to set-up paid ads for some of our clients on FB we have run into a significant issue. We need to be able to allow FB to debit multiple business accounts for varying ads on different pages. However every time we try to access the ads manager to set-up a new ad, FB takes us to the individuals (the person logged in to the page) account, rather than creating an ad account for that page/business individually. What are we missing? We use Google MCC for managing our PPC campaigns and so wondered if there is anything similar we can use for FB? Or any other recommendations on how to get round this without dragging each client into the office and asking them to log-in so that we can set these up? Thanks!
Social Media | | Silkstream1 -
Can we create regional pages on Facebook?
Hi, Our business spans across many countries and in order to maintain brand consistency, we were contemplating to create regional fan pages on Facebook. The structure would be like parent-child relation i.e. one main page and other regional pages. Is it possible? We searched for it but could't find something concrete except that in 2012 Facebook was testing similar concept. Regards
Social Media | | IM_Learner1 -
Facebook Open Graph Buttons
Any knows how to or where to find instructions on how to create custom buttons using Facebook Open Graph? I.e. "Want it" Example can be found here: http://www.debshops.com/character-stick-on-mustaches/1000039148,default,pd.html?cgid=3657 Thanks
Social Media | | Carlos-R0