Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why isn't our complete meta title showing up in the Google SERPS? (cut off half way)
-
We carry a product line, cutless bearings (for use on boats).
For instance, we have one, called the Able, that has the following meta title (and searched by View Page Source to confirm): BOOT 1-3/8" x 2-3/8" x 5-1/2" Johnson Cutless Bearing | BOOT Cutlass
However, if I search for it on on Google by part number or name (boot cutless bearing, boot cutlass bearing), the meta title comes back with whole first part chopped off, only showing this : "x 5-1/2" Johnson Cutless Bearing | BOOT Cutlass - Citimarine ..."
Any idea why?
Here's the url if it will hopefully help: https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html
All the products in the category are doing the same.
Thanks!
-
sometimes people write a meta title on meta description so its too long, there are free plug-ins, if you have a WordPress website where you can write the meta title and the meta description and often it shows if it's red, amber or if it's green, in terms of whether you have written a long enough or too long Meta title meta description
-
sometimes the meta title might be too long, we had this problem with a Bristol company we had to rewrite the meta titles using yoast SEO, to improve the organic seo.
-
Three methods using modules on your existing CMS of implementing the fixes. I use labels A, B & C three different configurations C is the least expensive I think all three of them would add a lot of value however you would be very safe using A or C
A)
**1) all-in-one with canonical **
2) JSON-LD
B)
1) Add a canonical tag to your site
https://addons.prestashop.com/en/url-redirects/22526-canonical-seo.html
2) open graph
3) JSON-LD
or
C )
1) Add a canonical tag to your site
https://addons.prestashop.com/en/url-redirects/22526-canonical-seo.html
2) This module offers structured data/JSON-LD Facebook and Twitter open graph tag redirects Site maps etc. a base SEO suite without a canonical tag found above.
This video is of the all-in-one module without the canonical tag unfortunately but it's the least expensive of the two.
I hope this wasn't confusing I would choose A or C it will really help your site.
All the best,
Tom
-
Very complete information. Thank you very much! I will first try simplifying the meta title, might be a bit too long now. See other competitors with the same meta title, just cutting out some of the later stuff we have.
Will go through this answer more in detail when back in the office tomorrow and see the other suggestions. Thank you once again.
-
I don't know how much it will help but if you remove the MFG prior to the part number it may help a little bit. It's a 30% chance but the reason I bring it up is when I google "MFG#: 870352103." exactly what you have on the page shows me the highlight what I have typed in however the part number is shown in addition but it is not highlighted.
I strongly believe this was done intentionally by Google for a better user experience.
Google tunicates and rewrites descriptions all the time. I don't think to have the part number in the SERPS is considered important to Google
Your meta description is a suggestion to Google. There’s no guarantee that it’ll actually be shown. So, if you don’t see your description, that means Google probably made something up for you. Perhaps it felt the meta description you created didn’t represent the content of the page, or is a duplicate, for instance. Here you’ll find all the possible reasons why your meta description doesn’t show.
very long part numbers are unlikely to give a clear idea of the content of the page, therefore, less likely to be displayed.
- Good descriptions are human-readable and diverse. Page-specific data is a good candidate for programmatic generation. Keep in mind that meta descriptions comprised of long strings of keywords don't give users a clear idea of the page's content, and are less likely to be displayed in place of a regular snippet.
- Use quality descriptions. Finally, make sure your descriptions are truly descriptive. Because the meta descriptions aren't displayed in the pages the user sees, it's easy to let this content slide. But high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and quantity of your search traffic.
- See https://support.google.com/webmasters/answer/35624?hl=en
- https://moz.com/blog/how-to-write-meta-descriptions-in-a-changing-world
- https://www.authoritylabs.com/title-tags/
- https://moz.com/learn/seo/meta-description
- https://kb.yoast.com/kb/my-meta-descriptions-arent-showing-up-in-the-search-result-pages/
I would look into implementing JSON-LD /schema on the page so you can edit your product number you can do this with the Screaming Frog it will show you the pixel with because character length is not always the same as the letter "I" use less space than the letter "H"
It is free for up to 500 URLs https://www.screamingfrog.co.uk/seo-spider/
In addition, I have posted your page URL, description and it is still lacking a canonical tag I would add one.
the part number if search for will show up because that's what the user intends on looking for. In addition you do not want Google taking clicks from your website you want people to click on your site in order to find the part number you may want to change your content to make the part numbers a bigger part of the actual page content.
-
Page Url
-
https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html
-
Title
-
BOOT 1-3/8" x 2-3/8" x 5-1/2" Johnson Cutlass Bearing [Length:53]
-
Meta Description
-
DURAMAX BOOT Cutlass Johnson Bearing, Naval Brass. Shaft Diameter: 1 3/8", Outside Diameter: 2 3/8", Length: 5 1/2", Thickness: 1/8". Weight: 1.8 lbs. 870352103 [Length:160]
-
Canonical
-
None
Google "boot cutless bearing, boot cutlass bearing"
https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html
Google "cutless bearing"
https://citimarinestore.com/citiguide/johnson-cutless-bearings-your-complete-guide/
https://citimarinestore.com/en/136-johnson-duramax-cutless-bearings
Googling "870352103"
It could be that it's over 550 pixels
Try using https://metatags.io/ to add Open Graph tags to your products or Facebook twitter and other social media platforms
-
Page Url
-
https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html
-
<title>BOOT 1-3/8" x 2-3/8" x 5-1/2" Johnson Cutlass Bearing</title>
To add JSON-LD
With
https://www.rankranger.com/schema-markup-generator (I used a Image from your page for the photo) https://citimarinestore.com/429-large/boot-johnson-cutless-bearing-870352103.jpg
Tested in https://search.google.com/test/rich-results?id=qjE-Sbw4lhzWGpK4hmYHqA
Add the MPN in JSON-LD****SKU is a retailer's own Stock Keeping Unit, which they use to keep track of inventory. This would be unique to each retailer. MPN is the Manufacturer's Part Number, which in the case of the DURAMAX BOOT Cutlass Johnson Bearing you mention would be 870352103
Hope this helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does Google handle fractions in titles?
Which is better practice, using 1/2" or ½"? The keyword research suggests people search for "1 2" with the space being the "/". How does Google handle fractions? Would ½ be the same as 1/2?
Intermediate & Advanced SEO | | Choice2 -
Is it still true that 3xx redirects don't cause you to lose any ranking?
In this: https://moz.com/blog/301-redirection-rules-for-seo it says that simply redirecting - provided you don't change anything on the page - isn't going to cost you rankings. Is this still true, or is there any new data/case studies that have been done since? I haven't seen anything updating it and just want to make sure because it's from 2016. We want to do simple 301 redirecting without any changes to the page. Or has anyone had an opposite experience?
Intermediate & Advanced SEO | | AngieJohnston1 -
Does Google ignore duplicate meta descriptions?
Hi there SEO mozzers, I am dealing with a website that has duplicate meta descriptions (we know is bad).As a punishment, Google totally ignores the meta descriptions and picks content from the website and displays it in SERP. I already read the https://moz.com/blog/why-wont-google-use-my-meta-description but I was wondering if there is more information/knowledge out there. Any tips are appreciated!
Intermediate & Advanced SEO | | Europarl_SEO_Team0 -
Help! The website ranks fine but one of my web pages simply won't rank on Google!!!
One of our web pages will not rank on Google. The website as a whole ranks fine except just one section...We have tested and it looks fine...Google can crawl the page no problem. There are no spurious redirects in place. The content is fine. There is no duplicate page content issue. The page has a dozen product images (photos) but the load time of the page is absolutely fine. We have the submitted the page via webmaster and its fine. It gets listed but then a few hours later disappears!!! The site has not been penalised as we get good rankings with other pages. Can anyone help? Know about this problem?
Intermediate & Advanced SEO | | CayenneRed890 -
How long takes to a page show up in Google results after removing noindex from a page?
Hi folks, A client of mine created a new page and used meta robots noindex to not show the page while they are not ready to launch it. The problem is that somehow Google "crawled" the page and now, after removing the meta robots noindex, the page does not show up in the results. We've tried to crawl it using Fetch as Googlebot, and then submit it using the button that appears. We've included the page in sitemap.xml and also used the old Google submit new page URL https://www.google.com/webmasters/tools/submit-url Does anyone know how long will it take for Google to show the page AFTER removing meta robots noindex from the page? Any reliable references of the statement? I did not find any Google video/post about this. I know that in some days it will appear but I'd like to have a good reference for the future. Thanks.
Intermediate & Advanced SEO | | fabioricotta-840380 -
How long does it take for google to update title and metadata?
I updated my site's title and description about a week ago, however for some reason it's still not reflected in google search results. Here's my site and try searching for 'shopious directory'. Any idea why this is? I tried looking at webmaster tool and it seems that google didn't have any errors. Why is it still showing the old data?
Intermediate & Advanced SEO | | herlamba0 -
Easy way to change wordpress category titles. Currently categories are appearing with the same title?!
I'm working on a wordpress adult dating review site and have started to set up categories for each of my main keywords. I have also started to add sub categories by county and town and so far have done so for the counties of 'Lincolnshire' and 'Derbyshire'. The problem is though that for each of my subcategories the page titles are appearing the same. For example: www.mysite.com/category/online-dating/lincolnshire/spalding (root category online dating) shows the title as 'Spalding'. www.mysite.com/category/adult-dating/lincolnshire/spalding also has the title 'Spalding' even though it's root category is different (adult dating). It's probably easier to go to http://www.top-10-dating-reviews.com to see how it's set up. If you click in the category text in the top menu and navigate to dating/derbyshire/alfreton for example and then adult dating/derbyshire/alfreton you'll notice the page titles are the same. I use all in one SEO pack and have rewrite titles checked with category titles set to %category_title% | %blog_title%. I also use category SEO updater. In order to prevent duplicate content issues how can I simply make the title of each category category root title/category subtitle(county)/category subtitle 2(town). The title of each category page would then read for example Online Dating Lincolnshire Spalding.
Intermediate & Advanced SEO | | SamCUK0 -
How long does google take to show the results in SERP once the pages are indexed ?
Hi...I am a newbie & trying to optimize the website www.peprismine.com. I have 3 questions - A little background about this : Initially, close to 150 pages were indexed by google. However, we decided to remove close to 100 URLs (as they were quite similar). After the changes, we submitted the NEW sitemap (with close to 50 pages) & google has indexed those URLs in sitemap. 1. My pages were indexed by google few days back. How long does google take to display the URL in SERP once the pages get indexed ? 2. Does google give more preference to websites with more number of pages than those with lesser number of pages to display results in SERP (I have just 50 pages). Does the NUMBER of pages really matter ? 3. Does removal / change of URLs have any negative effect on ranking ? (Many of these URLs were not shown on the 1st page) An answer from SEO experts will be highly appreciated. Thnx !
Intermediate & Advanced SEO | | PepMozBot0