How do I prepare my store for Penguin 2.0?
-
Looking for advice from someone who has been keeping up on the updates from Matt Cutts, other sources on what to work on for my web store to prevent getting hit hard by the upcoming penguin update.Practical advice on what to clean up on the site would be extremely useful.
Watched a Matt Cutts video yesterday getting a preview...I'm very curious about the part saying that Google will show preference to those who are "Experts in their Fields."
What makes you qualified for this?
We are in the wicker furniture industry and have been a local brick and mortar store since 1982. We started our website about 1998, so I would consider that experience possibly part of the equation.
On the other hand, I know everyone would love to say they are the experts in their niche, so it would be nice to know what needs to be done to achieve this.
Thank you in advance for any help,
Mark Grabowski
Wicker Paradise
-
Thanks Kevin
-
I think "Experts in their Fields" heavily means contextual relevant &/or popular links. An example of this is when you were in school and the class had to write on a specific topic, on let say wicker furniture, what sites would your classmates and you research and claim on their works cited page? If the works cited page cites your site by many students, it probably would be recognized as a good resource for the term "wicker paradise" (and thus experts in your field by a range on papers --or in this case sites).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Penguin: Is there a "safe threshold" for commercial links?
Hello everyone, Here I am with a question about Penguin. I am asking to all Penguin experts on these forums to help me understand if there is a "safe" threshold of unnatural links under which we can have peace of mind. I really have no idea about that, I am not an expert on Penguin nor an expert of unnatural back link profiles. I have a website with about 84% natural links and 16% affiliate/commercial links. Should I be concerned about possibly being penalized by an upcoming Penguin update? So far, I have never been hit by any previous Penguin released, but... just in case, you experts, do you know what's the "threshold" of unnatural links that shouldn't be exceeded? Or, in your experience, what's the classic threshold over which Google can penalize a website for unnatural back link profile? Thank you in advance to anyone helping me on this research!
White Hat / Black Hat SEO | | fablau0 -
Besides description and design optimization, is there any other main factor that we can influence to get better App Store rankings?
Hi there! I do love SEO, the cracking Web Search engine, but when it comes to other Google's search engines like Youtube and Apps Store it's an unknown field for me.
White Hat / Black Hat SEO | | Gaston Riera
So, i'm diving into App Store Optimization, ASO. This is my question: Besides the text and the design in the description of the app, is there any other factor that we can manipulate or influence?(such as linkbuilding, social media or alien magic hehe). Thanks a lot!
GR.0 -
Killed by penguin 3
So with the update to penguin 3.0 last week we notice that some clients have been significantly hit by the update. How do we rectify the situation for the poor links that are on the site. We have used open site explorer and Google webmaster to try and identify which are the bad links to try and remove. Now we can spot that some inbound links are from directories that may be perceived as low value/spam, but could not be sure what is affecting the ranking. The vast majority of these links are historical prior to inheriting this client recently and so do not have any logins to remove the links (if there are logins). These appear to be placed by teams outsourced in India. We would suspect that no site owner would spend the time removing links from the site any way. How do we recover from the penguin hit. Is it just a case of trying to identify ones that we suspect could be perceived as spam and ask for these to be disavowed by Google? Do we contact all the sites to ask them to be removed and/or do we just push ahead with more engaging white hat methods of social SEO? Are we likely to recover in the short term or be permanently hit. The site is for a small business with no more than 800 monthly hits so this fall from grace off very good front page positions is going to hit our client very hard even if the sins are from a previous business. Any thoughts and suggestions PLEASE HELP
White Hat / Black Hat SEO | | smartcow0 -
Penguin 2.1: How to recover?
I know Penguin focuses on links but do you need to personally reach out and try to manually remove the links, or can you simply place the bad links in the disavow tool. I know for manual penalties you must manually reach out and try to remove and use disavow as an absolute last resort. Does the same go for algorithm penalties? Any insight would be helpful.
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
Who knew Penguins were so scary?
I thought they were supposed to be cute and cuddly? nicepenguin.jpg
White Hat / Black Hat SEO | | cbielich0 -
My Penguin Recovery Attempt
So I have decided today to attempt to beat the odds and try and do a full recovery from the Penguin Update. I am going to create a Google Doc in which I will make public and link at the end of this post for all of you to see. I am going to meticulously go through a massive back link audit of my site and try to see if I can recover from my loss of some of my main keywords back from April 24th. I want to clarify that I DID NOT get effected from Penguin 2.0, but I did from 1.0 and have not recovered since. I have to be honest I feel like I have done everything up to now, but I realized I needed to make this a very long journey into a massive audit into my back link profile which contains thousands of back links which I have been honestly avoiding. I just want to see if I put the work, I will see the results and maybe it can help others I will document everything I do in detail as well as dates when I do them. I'm sure there will be plenty of coffee fueled nights of Jibber-Jabber...and I apologize for that ahead of time. I hope at the end there is light and can shed some on others. I am starting with a blank canvas, so keep checking back on my progress. I generally work at night so you will see most changes in the morning. Here is the link to my Doc - http://bit.ly/11dUkzc Wish Me Luck
White Hat / Black Hat SEO | | cbielich1 -
How to handle footer links after Penguin?
With the launch of Google's Penguin I know that footer links could possibly hurt rankings. Also too many links on a page are also bad. I have a client http://www.m-scribe.com That has footer links creating well over 100 links on many of their pages. How should I handle these footer links? Suggestions are greatly appreciated.
White Hat / Black Hat SEO | | RonMedlin0 -
Google Penguin for non-English queries?
Does anybody know if non-English queries were also 'hit' by the Google Penguin update? All Penguin horror stories out there are from sites focusing on English queries, and in some (Dutch) industries I'm monitoring, some sites with spammy backlink profiles are still ranking.
White Hat / Black Hat SEO | | RBenedict0
