Competitors SERP's
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One of our competitors is routinely achieving excellent SERP for brand related keywords within only a couple of months of adding the respective brand to their website.
Full details are explained in the attached image to avoid the competitor being notified of this post via Google Alerts.
Can anyone identify how they are achieving this and point me in the right direction?
The other thing is that I was also achieving good SERPs for these and other brand related keywords but I seem to have dropped off the face of google for them, where my competitor has not and who continues to achieve the seemingly impossible.
Thanks
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Hi,
Well again with just a quick look one thing that sticks out is that the majority of your links seem to be coming from directory sites. Directory links, forum links, pr release links, these are all pretty low value links mainly because they require so little effort to get. If anyone can get them then the search engines cannot (and should not) give that much relevance to them in terms of quality indicators.
I would suggest taking a step back from all the 'technical' steps you detail above and try to take a more holistic look at what your competitors are doing. Links from the dailymail and the bbc show they are doing some good pr/outreach and this is resulting in them getting press (and links) from sources that have a much higher bar to entry than (for example) directory links.
Maybe the bbc seems out of reach for you at the moment, how about some more local business/news sites which publish articles about local businesses? Check out the video in this link, Will Reynolds is an inspiring guy and his RCS message is spot on: http://www.seerinteractive.com/blog/seomoz-meetup-rapid-fire-link-building-strategies
Hope that helps!
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Hi Egol,
This is what I am doing for my website which is
g i g g l e b e r r i e s . c o . u k
Onsite SEO
- Keyword URLS
- Keyword content pages and product descriptions
- NoFollow unnecessary on site links
- Content rich blog posts on my site with internal links
- Keyword rich breadcrumb navigation
- Content formatting with bold, italic, underline, lists and title tags
- Alt Image Tags
- H tag use
- Careful use of meta tags
- Unique content
- Avoiding duplicate meta tags
- Addressing all alerts and warnings identified by SEOMoz
- Relevant outgoing links
- Keyword product titles
- Content written for humans not for search engines
- Keyword file paths for image files
Off Site
- Forum posting
- Keyword anchor text linking from relevant sites
- Press release distribution
- Addressed all Google Webmaster Issues
- Used Googles Data Highlighter to highlight areas for rich snippets
- Submitted to search engines
- Targeted keywords identified via google analytics and webmaster tools
- Submitted site maps
- Addressed all crawl errors
I am happy to provide any other information if you think it will help.
Thanks
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The other thing is that I was also achieving good SERPs for these and other brand related keywords but I seem to have dropped off the face of google for them
Give us a detailed list of the things that you are doing and we might be able to say why you are not getting the performance that you expect.
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Hi,
Well you don't mention which your site is, but in regards your competitor from a quick glance it looks like they are doing a pretty good job in quite a few areas.
- decent site content and architecture
- good pr/promotion (recent links on the dailymail and bbc, not bad!)
- social channels look solid enough
- advertising/affilate linking in some logical looking niche sites
They have been around since 2006 and it looks like they are on the ball. So all in all, not impossible, rather more like a pretty well planned strategy that seems to be paying off.
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