Is it still best practice to optimize your site with geographic long tail keywords?
-
Since Google is tailoring search results to user IP and location, is it still best practice to optimize your site titles etc. with long-tail geographic keywords? For example, instead of optimizing a page for "dentist in West Palm Beach, Florida", search users who are IN West Palm Beach can just search "dentists" and a list of local dentists will be displayed (both in the local listings AND organic search listings). I'd love to see Rand cover this on a Whiteboard Friday!
-
Hi Ricky,
Absolutely, when working with local businesses like dentists, you should be specifying their location in many areas of their website. These might include title and meta description tags, alt tags, link anchor text, on-page content, and schema-encoded NAP (name, address, phone number) on the footer and contact page of the website. Of course, do this in a non-spammy manner - as Wesley mentions - stuffing is neither necessary nor desirable. Your brick-and-mortar clients will typically be hoping for inclusion in Google's local results for the city in which they are physically located. Google will show these results both to searches who are in that city or who are including that city in their search term. For SABs (service area businesses like plumbers and carpet cleaning companies), again, the client should aim for local inclusion for the city where they are physically located, but organic inclusion for their service cities where they aren't physically located. This is how it typically works.
-
Optimizing the page with geographic long tail keywords is still best practice.
Google does display local search results based on IP adress when they have access to the location data of the given person.I would still recommend using the location based keywords as long as you don't keyword stuff your texts.
Hope i answered your question
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Site Crawl Stalled and Can't Restart
In my GreenSeed campaign, the site crawl continues to say "in progress." I can't figure out how to stop it or how to restart the site crawl. Can you please help?
Moz Pro | | Winger1 -
What is the difference between my pages' keyword rank and keyword-specific SERP?
I've been tasked with identifying high volume keywords for products our company sells and optimizing our copy and listings to rank higher on Google. The Keyword Explorer and On-Page Grader have been fantastic for this, but as I write my reports, i'm not sure whether SERP or Moz's keyword page rank would be more accurate for reporting results and movement. For instance, one of our product pages ranks #12 for the highest (relevant) volume keyword, but when looking at the SERP analysis for that keyword, our product page actually shows up at #7 down the list. I've tried naturally searching in Google in case it was an issue of private results based on my user data but it seems to give the same result. Am I conflating two different tools? Or is the Moz rank just an estimate?
Moz Pro | | BJake0 -
Csv download from open site explorer
After I run a report in Open Site explorer and download the csv, the bar says it processing # of 10,000 links, when the report is done and i open it there are only 450 links
Moz Pro | | thesea0 -
Lots of site errors after last crawl....
Something interesting happened on the last update for my site on SEOmoz pro tools. For the last month or so the errors on my site were very low, then on the last update I had a huge spike in errors, warnings, and notices. I'm not sure if somehow I made a change to my site (without knowing it) and I caused all of these errors, or if it just took a few months to find all the errors on my site? My duplicate page content went from 0 to 45, my duplicate page titles went from 0 to 105, my 4xx (client error) went from 0 to 4, and my title missing or empty went from 0 to 3. On the warnings sections my missing meta description tag went form a hand full to 444. (most of these looking to be archive pages.) Down in the notices I have over 2000 that are blocked by meta robots, meta-robots nofollow, and Rel canonical. I didn't have any where near this many prior to the last update of my site. I just wanted to see what I need to do to clean this up, and figure out if I did something to cause all the errors. I'm assuming the red errors are the first things I need to clean up. Any help you guys can provide would be greatly appreciated. Also if you'd like me to post any additional information, please let me know and I'd be glad to.
Moz Pro | | NoahsDad0 -
Keyword Canibalization!
I have a page and it's ranking for a keyword. I placed an internal text link with that keyword as an anchor from that page to that page. The pages is linking to itself. Why on-page report card sees that anchor text link as a cannibalization link? Another problem that i cannot resolve about keyword cannibalization is that the same tool sees cannibalizing link for different kw. Ex : I have a page/category about shoes. From that page i link with anchor text links (the name of the anchor is the name of subcategory ) to subcategories which are men shoes, women shoes, kids shoes, etc. Now, why those links are seen as a cannibalization links for the keyword shoes?
Moz Pro | | maldiniii0 -
SEOmoz keyword difficulty tool
Is anyone else having problems with this? Every search I do seems to throw up an error in the traffic fields.
Moz Pro | | neooptic0 -
Tool which shows site ranking for a given keyword
Hi all. I have a client with a specific request and wanted to ask if there is a reliable tool which allows a user to enter a given site and keyword, and it will return the site's ranking for that keyword. More specifically: Needs to work for Google, Yahoo and Bing Needs to work for various countries such as Google.ca, Google.it, etc. Needs to show at least the top ?10k rankings, not just the top 50 The last requirement is the challenge. I clearly recognize anything past the top 50 or so ranks is really off the map, but the client would like to view his current standings.
Moz Pro | | RyanKent0 -
2nd Crawl taking too long?
Hi, I've added a campaign to my account with the first crawl taking around a week. The 2nd crawl started 3days 17 hours ago and si still running. Is this something that others have experienced? The campaign is tracking 5 keywords and have 17 pages on the site. Steve
Moz Pro | | stevecounsell0