Should I remove our videos from DotSub.com to try & boost our Wistia videos?
-
Okay all you video SEO lovers, I had a thought today that I thought would make an interesting question.
I have been using the tools at DotSub.com to transcribe our videos. The tools are great, and even better, free. We have about 80 videos on DotSub and all of these videos are also on our YouTube channel. Once I've completed the transcription, I've been exporting the .srt file and uploading them to YouTube to replace the God-awful machine transcriptions (sorry Google, but they are baaaadddd).
Anyway, sometimes our DotSub video will outrank the same YouTube video, sometimes not. The 80 videos on DotSub have amassed about 10,000 views and a couple of translations...which is nice, I guess?
Recently, we've begun experimenting with Wistia. Here is a search term for which our YouTube and DotSub video results pretty much flood page 1: "studiolive webinar"
All of the DotSub videos also exist as Wistia videos on our Website and blog. For obvious reasons, we would rather have our Wistia videos rank in those three positions which right now are dominated by the DotSub versions.
Should I remove the content from DotSub in order to try to get the Wistia videos to rank instead? Or should I leave them all there? I should probably add that we do have Wistia videos that are outranking both Dotsub and Youtube versions of the exact same videos...so I know that's possible. I'm just wondering if by leaving all of these videos up at DotSub if we are cannibalizing our potential at ranking for videos that link back to our site?
What do you think?
-
Hey Dana,
I'd answer this question... with a question, which is "where are your audience?".
Syndication across platforms is only going to be valuable in so much as it reaches more of your target audience and so I'd suggest starting with working out who they are and where they hangout.
My perception is that you're going to hit the point of diminishing returns pretty quickly after you cover off YouTube, Vimeo and potentially Daily Motion (if you're accepted), but for your niche, there may well be other sites which have a concentrated pocket of your target audience.
I'd ignore the list of sites you linked to altogether, as I think it's completely wrong. They seem to have confused "highest traffic" with PageRank and then lump hosting platforms (which don't display user submitted content on their sites) into the mix.
Cheers,
Phil
-
Hi Christy,
I think the jury's still out. The original intention was to syndicate our videos across as many channels as possible. Given that we aren't going to hire an agency to do it, the submission process comes down to me, and honestly, I still haven't finished submitting all 140+ of our videos just to DotSub.com alone, let alone the other possibilities on this list.
I am thinking maybe I didn't ask the question the right way around and perhaps I should start a new question like "What are the benefits, if any, of syndicating your video content across as many free video channels as possible if your goal in creating videos is solely brand awareness?"
In other words, our videos weren't created to gain links. They were created to gain eyeballs and awareness. That being the case, wouldn't it be better to upload as many as possible to as many placed as possible, especially if it doesn't cost us anything more than the time it takes me to do the submissions?
Thoughts?
-
Did this answer your question, Dana?
-
Hey Dana,
Basically - I think you need to test this and test it again to find the solution :).
The DotSub content is essentially behaving in exactly the same way as the YouTube versions of your video - that is ranking well but driving traffic to a siloed page with just the video on and no way to drive further conversions. Given that the tutorial style of the content isn't very sales focused, I wouldn't be too concerned about that, but since you're splitting traffic between DotSub and YouTube - you're not doing all in your power to optimise your YouTube channel. Should you move just to Wistia and YouTube? - I think that really depends what you're trying to achieve with the videos. Currently I don't feel like they're amazing direct sales tools, so I wonder how much ranking your own domain for the terms in questions matters a great deal to the bottom financial line? The only way to really know that will be to test it rigorously.
You'll certainly be cannibalising direct traffic unless you choose just one channel, but really I think the question boils down far more to "what will be the best use of these videos?"
Cheers,
Phil.
-
Hi Dana,
I agree I think you should get as many people as possible to weigh in on this. It's an important issue and I would be very happy to see more people away and is well with their opinions or what they've learned in the field I think this is a very important topic to a lot of people and should get quite a bit of attention. Hope you're doing well
Sincerely,
Thomas
-
Thanks Thomas!
Okay, so I have one vote to take them down.
Interested to hear from others who have an opinion on whether they should stay or should they go?
-
hi Dana,
I would have to say that having your videos up on similar public systems like YouTube Dot.stub along with mimeo it unless you're running professional and not allowing it for public use.
Unfortunately, that will give all ranking of your video to whatever public hosting provider you have chosen. Because knew it most likely not want to compete with them I would take them down however before doing so I would console with Phil at distilled he knows his stuff especially about videos and I'm sure he'd be happy to help.
http://www.distilled.net/about/people/phil-nottingham/
Wistia Is a fantastic tool will allow you to rank very high and but you don't want to compete for your own videos and the fact that you have the ability to take them down makes it an easy choice. I would take them down.
http://www.distilled.net/blog/video/video-seo-tactics-to-get-ranked/
I believe this to be an excellent guide for your choice.
http://www.distilled.net/blog/video/getting-video-results-in-google/
Wistia also offers a fantastic transcription service with 24 hour turnaround
I hope I have been of help,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A website for China - SEO & Marketing
I want to launch a website in China and have read that the best way forward for Baidu SEO is to host the site in China itself - does anyone have experience with doing that? It seems there are a few hoops to jump through, but I imagine I'm not the first to try?
Branding | | jo910 -
Rebranding & Responsive design. What first? Or do both at the same time?
We are planning a rebranding in January 2017. For us this means: redirects from root domain A.com to B.com on all our pages. Besides that we are planning to restyle our website to a responsive design in the beginning of November 2016. Now we a desktop website and a separate mobile website. So from our mobile website every URL will be redirected to a non-mobile variant. Both strategies will have impact on SEO, but should be positive on the long term. Now, what would YOU do: start with responsive design in November and do a new 'redirect session' after 2 months for the rebranding? Or do both at the same time?
Branding | | Maxaro.nl0 -
Concerned over a small video snippet autoplaying on my homepage (Negative page load speed = Negative SEO)
I'm looking at embedding a short 20 second autoplay video to show as the background in a Jumbotron (I'm using Bootstrap) right below my navbar. This looks great and works well for branding ect, however I'm concerned the loading speed will be hit after crossing over from a static image (perhaps 300kb) to a video (perhaps 2MB) which could detrimentally hit my SEO (I also can't help but notice not many SEO minded websites have these autoplaying videos - Perhaps for this reason!) Does anyone have any experience with a similar issue? Is there anything I can do to compress the video right now to a similar file size to an image? I've set it up using a media query to not show on mobile/tablets. Sam
Branding | | Sam.at.Moz0 -
LinkedIn & B2B Marketing/Brand Authority: How Useful Is It?
Hi Folks, I'm in the process of drawing up some detailed step by step marketing and content strategy guidelines and I'm currently researching LinkedIn as a platform and the potential benefits for B2B marketing on it and building brand authority. I'm coming across some conflicting data regarding how useful it is. Does anyone have any experience or opinions on the viability of LinkedIn for B2B marketing and building brand authority? A couple of questions would be: Is it a viable B2B marketing platform? Is it a good place to build brand and industry authority? What techniques would you concentrate on over others? Any advice on the subject would be great. Thanks, folks. Regards Gareth
Branding | | PurpleGriffon0 -
Does anyone has experience with Q&A Sites in terms of SEO value?
I would like to increase mentions to my site and brand. I thought the Q&A sites might be useful here (like Yahoo Answers). Can anyone give me some tips where to go and what to do? I would be very happy about that 🙂
Branding | | MichaelJanik0 -
Naming a brand & domain
Hi Experts, We are selecting a brand name and domain for a new ecommerce website. The major keyword in this industry is lets assume xyz. It is by far the most searched keyword in this industry, but it just sounds horrible for branding purposes. For SEO purposes how important is it to keep that keyword in the domain / brand name? can we make up for the lack of that keyword in the domain / brand name if we decide to pick a brand name that does not have xyz in it? Thanks for the help 🙂
Branding | | TVape0 -
Moving Blog from www.topic.domain.com to www.domain.com/blog
Hi Fellow Mozzers, Just started off here on seomoz.org and am super happy to have joined the community! I've recently started a new job as web optimization manager for an education company. There is a lot to do and one of my first tasks is to figure a better strategy for our current blog. I've convinced our management to move our blog from topic.domain.com to domain.com/blog. My research has shown that this is a better strategy so that our blog can receive the DA of our root domain, get more people to click through our site, and even receive more natural searches (PLEASE, someone correct me if I'm wrong on this). Anyway, our blog is currently hosted as a Wordpress blog and we're wondering if it's more worthwhile to build a blog platform ourselves or continue using Wordpress. I am not a technical guy and don't know the backend stuff to make it happen, but my concern is primarily for the optimum search capacity. Also, our bloggers frequently put links to different portions of our website - does this hold any negative SEO value in terms of too much internal linking? I personally wouldn't assume so, but then again I could be wrong. Finally, we also track our main website using Google Analytics- currently, the only tracking we have installed on our blogs is the default provided by Wordpress (yes yes I know, but that's why i'm here -- to fix these weaknesses). I'm assuming we will be able to better track using GA when the switch is made. So, I guess my questions are: (1) Is my research correct in that it's better to have our blog hosted as domain.com/blog over topic.domain.com (2) Are there any best practices in making this switch and/or any negative implications with continuing to use Wordpress or should we build our own platform (we have the internal resources to do so, but would prefer to take the easiest and best route in terms of SEO and community building). (3) Will it still be just as easy to track using GA. Thank you!! Pedram
Branding | | CSawatzky0 -
How To Remove Unwanted Search Query from 'Related Searches'
Currently, when I run a search for my company's website, one of the listings in my
Branding | | NiallSmith
"searches related to <my search="" query="">" is:</my> <my company="">scam</my> Does anyone know how to change the queries that appear in the 'related searches' section of the search results page?0