Listing multiple locations on Facebook for local business and top platforms for local SEO
-
What is the easiest way to register multiple locations for a business to Facebook local? I'm sure we've all had the challenge of multiple local business listings for a client. The set up is just busy work, but the verification can be an issue with some busier or less organized locations.
I'm interested to see if anyone has a more eloquent solution to achieve this.
I also have a second question as far as local listings go - how would you rank the most influential local listing platforms?
Thanks,
Bill
-
Hi Chad!
One thing to be aware of is that Facebook and Google have totally opposite requirements for multi-location businesses.
Google wants you to use only the real-world business name on all of the listings.
By contrast, Facebook won't let you create more than one listing with the same name on it. In other words, you can't have 5 Facebook Places for Bill's Repair Shop. You have to have Bill's Repair Shop Chicago, Bill's Repair Shop Boston, Bill's Repair Shop Denver, etc.
It's kind of a difficult scenario, because then your Facebook Places won't match your Google My Business data (nor your other citations if you go with the real-world business name on them). On the other hand, your competitors are all in the same boat with this one, so the negative impact of it is pretty much moot.
Hope this helps!
-
This conversation happened a couple of years ago now. Are there any updates on the issue of creating Facebook pages for businesses with more than 1 location? Thanks!
-
Hi Bill,
I found this post to be on the eloquent side
http://mashable.com/2012/05/17/facebook-page-businesses/But does it answer your question? If not, please let me know.
You can create a single page with tabs for the different locations, or create multiple pages. See:
https://www.facebook.com/pages/create/?ref_type=sitefooter
Regarding local listings platforms, Google is clearly the big cheese, but beyond that, it's going to vary by industry/geography. Yelp is enormous in many verticals, of course. Check out these two resources from GetListed.org:
https://getlisted.org/static/resources/local-citations-by-city.html
https://getlisted.org/static/resources/local-citations-by-category.html
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO for business owners course link?
Hi, something I saw a few weeks back.. something Rand was doing titled something like 'SEO for business owners'? Could someone be so kind as to post the link (I'm sure i didn't imagine this!) Thanks 🙂
SEO Learn Center | | GregDixson0 -
Site migration 301's list on Apache server - when do I take the old migrated URLs off our 301 list?
Howdy! The site was migrated last year to a new platform, therefore the URLs were migrated over using 301 redirect rules. Since then, the server has a huuuuge list of rules for URLs and I wanted to know when can we start taking these off of the list? And, how can I test to see if they are still indexing, do I simply just add the url to the google search bar? Thanks Guys! Kay
SEO Learn Center | | eLab_London0 -
What is the Best SEO Book to buy
I want to learn advanced SEO. Please let me know which book to buy to learn SEO for On page and link Building. Which book to buy to learn Social media ( facebook, twitter, Google+ etc) Thank You
SEO Learn Center | | ross254sidney0 -
How much dev knowledge as an seo do I need to know in order to make small changes on websites?
Hi mozzers I am considering learning some dev just to be able to make minor changes on websites. I love seo but will never want to be a programmer. I get sometimes frustrated that I have to request my dev colleague to make minor changes such as adding a small piece of codes to a website for verification purposes or adding rich snippet or modifying the ga code to get more out of it. I know some HTML and understands the core elements and attributes. My first question would be: what should I learn without learning A-Z of programming? My guess would be some php and? My second question: based on your answer where can I learn about these programs? Any interactive learning services such as team treehouse ? Any online courses? Thanks!
SEO Learn Center | | Ideas-Money-Art1 -
Subdomain Structure vs Top Level Domain Site; An Actual Case
A major non-profit with 360 locations just completed a new program. The non-profit has updated its site at URL www.mysite.com. Each of the 360 locations has a subdomain site with URL http://mylocation.mysite.com which reflects the branding of www.mysite.com and has a Drupal content management system. The company is asking each location to transition the top level domain of each location ( example www.mysite.com to http://mylocation.mysite.com). The subdomain location sites are tied to a CRM system, which initially hasn't worked. But the long term objective is to gather CRM data via the subdomain location sites. The main site has an Alexa Global Rank of 30,400 and a US Rank of 7900. The main site has 2600 backlinks, and is a pretty powerful site. Some individual locations in large metropolitan areas have decent backlinks, but most don't. The PR of most local sites is 3 to 6. The SEO experts at www.mysite.com have maintained that the power and authority of the main site www.mysite.com would propel the local rank of each location to a position of high visibility. Using Market Samuari and Majestic SEO, a test on each of the 360 location subdomains was performed. It was determined that Page Rank did pass from the main site to the local site in 15% of the cases. However, 85% of the subdomain sites had 0 Page Rank. Page Rank did vary from 2 to 5 on the 15% that passed rank, but there was no cross checking to see if the subdomain location had the same page rank as the locations top level domain. Referring Domains Domain (RDD) was usually -1; Referring Domains Page (RDP) was usually 0; Page Backlinks (BLP) was usually 0; Back Links to Domain (BLD) was usually 0; Google Cache age was all over the map from unknown to 58 days. Questions: Anyone suspect why some sites pass Page Rank and others don't; Should we continue on the path towards using the subdomain sites, or should each location keep its top level site and work on improving their local search visibility there? There is no way to check Google Analytics (GA) on the subdomain sites without having to access GA on the main site www.mysite.com. Right? Will Google Places and Bing Local honor the subdomain URLs for their respective Local Search pages. Would there be a compelling reason or reasons to abandon the subdomain sites? Thanks much for your comments!!
SEO Learn Center | | VernonWanner0 -
What should we include in the updated developers SEO cheat sheet?
Hey folks, Do you all remember the developer's SEO cheat sheet? It's super awesome. But it's also a little old. What super awesome ideas do you have for the updated version? What should we include? What should we take out? Any developers around - what SEO knowledge would you most like to see in a cheat sheet? Thanks!
SEO Learn Center | | TomCritchlow3
