Site Ranking Ahead of Us - Why?
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I don't want to give details, but a competitor's site ranks ahead of us by a spot or 2 for some of our major keywords, and we can't figure out why. We have more content indexed, we have better content (my opinion), we're better optimized, we have significantly better MozRank and Majestic rankings, we have more links, we have better links. They have a plain Jane Wordpress blog, and their pages don't even have 300 characters. They don't have any awesome links. There are plenty of other sites besides ours that should outrank them.
When I am using the various tools at my disposal, I can see why a competitor outranks us. I'm not obsessing, but this one, I just don't understand.
Has anyone had this experience?
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Rand recently made a Whiteboard Friday video about this...
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