Simon Covell Divorce messed up my rankings, please advice?
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Hi there,
I was getting good ranking on some of the 'Divorce' related keywords but after Simon Covell name involved with divorce, I've just noticed that I am pushed back to page 4 today.
Page 1 is one full of magazine and newspaper websites, i don't think i can compete with them. Shall I wait and hope that this news will be old and hopefully they won't rank or is there anything I can do bring back my rankings? It was one of our good converting keyword
Thanks
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Newjacking is an interesting field that is often overlooked. I think this would be an excellent blog post discussing pro/cons and strategies (if anyone's has experience in it).
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THIS! This is exactly what I would recommend. You should be excited; this is an opportunity to grab some new readers. Find some interesting dirt and figure out a way to tie it into what you do. Take a different angle on it and get it out there!
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Thank you all,
Writing an article is a good idea actually, i might not get ranking but at least i might get some interest from Social Network.
If anybody else more advise, I appreciate if you share. Thanks!
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If you were doing well before this happened you could try news jacking and write an article which has a bit of news about Simon Covell's divorce but then goes on to give the reader advice.
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Hi Sida,
Without knowing the exact search terms you are targeting, I would advise that you just monitor the serps closely to see which news results slowly slip. A lot of times these type of news outlets gets a temporary huge boost that slowly fades. Depending on the format and content of your site, I would suggest seeing if there is a way to capitalize on the recent news and tie Simon's divorce into a well written blog post or piece of content on your site. If you can't beat them, join them!
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What are you keywords exactly? Seems a bit extreme that you've been completely pushed out. It makes you wonder if this will happen every time a high profile celebrity gets divorced? I'd be interested to see one of your keyword phrases if possible?
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Yes, unfortunately, there's nothing else you can do for SERPS for specific keywords that are being flooded with 'news' like this. I would just wait it out for a couple of weeks and see if those results go away. If not, perhaps modify my on page optimization to target some related keywords that are not affected.
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