Feefo review links

[pauledwards]

Hi guys, so we are on feefo and noticed links coming in per review for different anchor text, this will be done on mass due to the amount of reviews we will get - this is all natural but in SEO site-wide links are typically not.

How if at all do you think Google will react to this?

[Jvalops]

Have you found an exact answer to this? I really ned to know it too

Thanks

[Chris.Menke]

Never heard of feefo before but in looking at a couple of representative companies listed there, I didn't see any site wide links pointing at their sites.

From what I did see, it does appear that a company's first feefo review page is being indexed by Google (good), but the following ones are not (not so good). Since new reviews are added at the beginning of the list (top of the first page) and older ones get pushed down and off to subsequent pages after about 25, the links on the first page will change as reviews are added (not ideal)  the value of the page is very low (not so good) so the links there won't pass on much value. Also, keep in mind that Goolge only counts the first link on a specific page to a specific page, so, if that first review page has five or ten reviews of a single one of your products with each review linking to that product with the same anchor text, only the first one is going to pass any link juice (good in this case).

So, in my quick review, the max number of links you can get from them would be one link per one of your products--up to a total of 25 products, so long as you don't get more than on review per product.  Total algorithmic value/harm to your site: negligible.