What Domain should I use? - Domain authority question
-
Hi all,
I created a website www.bruadair.com approximately 2 months ago, the website is for a luxury villa. Prior to creating this site the villa website was www.bruadair.co.uk , this website had been live for around 4 years.
Now after developing the site and creating optimised content etc, I started my link building strategy to try and increase both the page and domain authority of the site. I used MOZ's open site explorer tool to examine my site and compared it with the old domain (www.bruadair.co.uk), this is was where my question arose.
The old site has a domain authority of 16/100 and the home page has a page authority of 26/100. The old domain also had 468 inbound links ( the quality of these are most likely questionable, nofollows etc ). The new site in comparison has 1/100 domain authority and 1/100 page authority with no apparent inbound links.
Before I noticed this I had generated a few inbound links to the new site, but Moz had not indexed websites since I had done this therefore it probably wouldn't have shown it in the open site explorer.
Basically I have cloned the new site to the old web address and am thinking of using the .co.uk version just due to its existing domain and page authority. Would it be beneficial to swap over to the old site to benefit from the domain authority??
Thanks for any help given!
-
-
Thank you Thomas, a very thorough and helpful answer!
I have been promoting and focusing on linkinbuilding in the .com site as of the last few weeks, I am aware that these efforts take time to materialise. If it is the case that there is not much difference between the two , then i will just stick with .com. We operate in England but our Villa is in Barbados and is promoted internationally and so I don't believe .co.uk is particularly useful.
The main difference between the two sites was that the co.uk version had been running for 4 years (not by me) and so I thought it may had developed some good ( be it unintentional ) authority. Whereas i have only had .com up and running properly for around a month. I suppose I might as well continue on trying to build quality links to the .com site,
To clarify, when you mention that the site has issues you would be referring the co.uk one?
Thanks again for your respone!!
-
Honestly a domain authority of 16 is not very much at all. So if you're business is located in the UK which from going to be URL ending in co.uk it is I would stick with that.
I also took the liberty of running that domain through majesticSEO as well as SERPS.com which combines every tool but majestic is on the fritz right now however are utilized tools the utilize majesticSEO, Moz & Ahrefs
I can tell you that the .Co.uk domain is a stronger domain however it's very weak and in terms of actual value. You could with a proper SEO campaign bring either domain to a very high level.
There are benefits to using geo-based TLD's if you are basing this business out of the UK I would stick with the UK domain.
Currently this site seems to be having issues but if you go to the tools part of http://serps.com/ you can get all the information I have pasted below for free it's quite convenient.
https://ahrefs.com/site-explorer/overview/subdomains/http%253A%252F%252Fwww.bruadair.co.uk
https://ahrefs.com/site-explorer/overview/subdomains/www.bruadair.com
http://www.opensiteexplorer.org/comparisons?site=www.bruadair.co.uk
http://www.opensiteexplorer.org/comparisons?site=www.bruadair.com
I would build on the better domain and make sure the back links are very relevant to the contents of the website.
If you were to swap it as you say you would need to do a 301 redirect on every inbound link that would be relevant to your new site. You would lose a small amount of link juice or power however you could do that if you wish.
If it's not broken don't fix it is my attitude on this if you do want to use the .com it should not be hard to get it to the same rank as the other domain.
I hope I have been of help,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking Multiple Domains Simultaneously
What kind of strategy would one implement to rank multiple domains in SERPs? (One domain per keyword) I am looking more into link blocking and that, but I don't know the effectiveness and consistency of the strategy. Does anyone have any recommendations? I really can't be arsed giving every single site it's own full SEO treatment 🙂 Thanks very kindly and in advance for your thoughts 🙂
Link Building | | Ultra_Valves0 -
Ranking question
I have a question about the organic listing vs local listings my website ranks 1st for the local listings but I'm worried that since there's a site that is over the local the local listings im loosing traffic. I have a seo company working on my website. should I create a page my www.website/keyword vs building links to website.com. If it is the 1st way should I blog create links to that new page? my site is www.greensidelawncare.com my keyword is st Charles lawn care
Link Building | | gslc0 -
Using brand domain for easy verbally said with 301 redirect to exact match.net for a site
I have recently bought an exact match.net for a keyword with no hyphens (on the fence about hyphens, read so many different views on here). From looking around it seems that not all solicited links that I am interested in use anchor text, but more significantly exact match domain would be like automatic anchor text when anyone from the general population posts a link to your site. I sell print books and am thinking of keeping the non-keyword domain in them so they are easy to say and type, while using the exact match domain for everything else online which the non-keyword domain would 301 redirect to. I don't do any programming and will use cPanel on my webhost to do the 301 redirect, I already have one 301 to go to the www subdomain so that would make two 301's. This might sound quite straight forward to many here but it's fairly new to me and I've not seen cPanel mentioned here yet, so was wondering if I am going about it the right way.
Link Building | | Zoolander0 -
How much number of root domain affect in SEO?
my competitor has 18 root domain with 68000 links. If i build my links with quality links with differnt root domain will help me to get better SERP result?
Link Building | | Kevinnam81
I have about 6 months to build links and get in better position than my competitor. please advice me how can i start this project.
i am building links with competitors root domain right now and indexed by them about 6 of 18 and keep building it..0 -
On this element , what will we use? Subdomain or folder?
I am in a divided to chose from subdomain or folder. i think the folder is good for main domain more than subdomain? Anyone here , can you show me a admonition?
Link Building | | imthankyou0 -
How to use MyBlogGuest.com
Hello, We have a person who has a degree in the content area of our niche, and it's a wide niche area. How do we contact people on MyBlogGuest.com and ask them what they would like our person to write about? Do I private message them or get their contact off their website? What do I say to not be ignored? Thanks.
Link Building | | BobGW0 -
Publish content on current domain for content boost or new domain for links?
I have about 1000 unique and organically generated articles. My quote compare business has had briefs submitted by clients for over two years. The content has only been accessible to registered members. I want to polish it ASAP. Is it better to publish the content on the existing website in a sub folder or set up a new website to publish the content and have every article link back to the main website? Content is around 300 words x 1000.
Link Building | | designquotes0 -
Page authority vs domain authority
when evaluating a website for a potential link request, do you focus more on page authority or domain authority? do you use them together? what about when the two numbers are very far apart?
Link Building | | slazarus0