Copy content from news about your own company
-
I´ve a client who uses news articles about his company in newspaper and other magazines in his blog. It´s fair because he wants to show how how big and important he is when someone check his website but in otherwise he is just copying content from others sites. ( there is lot of original content also)
Should I use noindex on these pages or use a rel=canonical? We already ask permission and show the font with the link in these cases.
-
Instead of using noindex or rel=canonical tags that would redirect link juice away from your page, how about summarising or highlighting important parts of these news articles and congregate them in one page instead? Individual links to the full articles can be placed after the summaries.
This way, I believe you can still achieve the purpose of showcasing good reviews about the company and keep the page ranked and searchable on Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Medical / Health Content Authority - Content Mix Question
Greetings, I have an interesting challenge for you. Well, I suppose "interesting" is an understatement, but here goes. Our company is a women's health site. However, over the years our content mix has grown to nearly 50/50 between unique health / medical content and general lifestyle/DIY/well being content (non-health). Basically, there is a "great divide" between health and non-health content. As you can imagine, this has put a serious damper on gaining ground with our medical / health organic traffic. It's my understanding that Google does not see us as an authority site with regard to medical / health content since we "have two faces" in the eyes of Google. My recommendation is to create a new domain and separate the content entirely so that one domain is focused exclusively on health / medical while the other focuses on general lifestyle/DIY/well being. Because health / medical pages undergo an additional level of scrutiny per Google - YMYL pages - it seems to me the only way to make serious ground in this hyper-competitive vertical is to be laser targeted with our health/medical content. I see no other way. Am I thinking clearly here, or have I totally gone insane? Thanks in advance for any reply. Kind regards, Eric
Intermediate & Advanced SEO | | Eric_Lifescript0 -
Home Page Copy Ideal Length
Hi Guys, I'm currently trying to turn around the organic performance of a website I have been working on. I have been reading that content for home pages should be particularly long. What is the ideal length of the copy on a home page? 500 words, 1000 words, 1500 words? The current work is kind of short in my opinion, and I would like to know if it would be a worth while effort to make it longer since this thing is getting clobbered organically. Thanks!
Intermediate & Advanced SEO | | oomdomarketing1 -
404 for duplicate content?
Sorry, I think this is my third question today... But I have a lot of duplicated content on my site. I use joomla so theres a lot of unintentional duplication. For example, www.mysite.com/index.php exists, etc. Up till now, I thought I had to 301 redirect or rel=canonical these "duplicated pages." However, can I just 404 it? Is there anything wrong with this rpactice in regards to SEO?
Intermediate & Advanced SEO | | waltergah0 -
Duplicate Content/ Indexing Question
I have a real estate Wordpress site that uses an IDX provider to add real estate listings to my site. A new page is created as a new property comes to market and then the page is deleted when the property is sold. I like the functionality of the service but it creates a significant amount of 404's and I'm also concerned about duplicate content because anyone else using the same service here in Las Vegas will have 1000's of the exact same property pages that I do. Any thoughts on this and is there a way that I can have the search engines only index the core 20 pages of my site and ignore future property pages? Your advice is greatly appreciated. See link for example http://www.mylvcondosales.com/mandarin-las-vegas/
Intermediate & Advanced SEO | | AnthonyLasVegas0 -
Ezine Articles - Copied Content on Site
One of my clients has a bunch of articles on the normal article syndication sites. They have duplicated these articles on their own site. My instinct is to implement on the offending pages of the clients site. Anyone with any experience of something similar? Is this the right way to go? Thanks in advance. Justin
Intermediate & Advanced SEO | | GrouchyKids0 -
Fresh content has had a negative affect on my SERPs
Hi there, I was ranking pretty well for highly competitive keywords without actually doing any link building please see graph attached, so I thought I have an opportunity here in getting to page 1 for these keywords, the plan was to write fresh & original content for these pages, because hey Google loves fresh content, right? Well it seems NOT, after one week of these pages been re-written (21st Feb 2012), all of these pages dropped all together, please note: all the pages were under the same directory: /health/flu/keyword-1 /health/flu/keyword-2 and so on... I have compared both pages as I have back ups of the old content On Average there are more words on each of the new pages compared to previous pages Lower bounce rate by at least 30% (Via Adwords) More time on site by at least 2 minutes (Via Adwords) More page visits (Via Adwords) Lower keyword density, on average 4% (new pages) compared to 9% (old content) across all pages So since the end of February, these pages are still not ranked for these keywords, the funny thing is, these keyword are on page 1 of Bing. Another NOTE: We launched an irish version of the website, using the exact same content, I have done all the checks via webmaster tools making sure it's pointing to Ireland, I have also got hreflang tags on both website (just in case) If anyone can help with this that would be very much appreciated. Thanks ZCJDa
Intermediate & Advanced SEO | | Paul780 -
Pages with Little Content
I have a website that lists events in Dublin, Ireland. I want to provide a comprehensive number of listings but there are not enough hours in the day to provide a detailed (or even short) unique description for every event. At the moment I have some pages with little detail other than the event title and venue. Should I try and prevent Google from crawling/indexing these pages for fear of reducing the overall ranking of the site? At the moment I only link to these pages via the RSS feed. I could remove the pages entirely from my feed, but then that mean I remove information that might be useful to people following the events feed. Here is an example page with very little content
Intermediate & Advanced SEO | | andywozhere0 -
Duplicate content for area listings
Hi, I was slightly affected by the panda update on the 14th oct generaly dropping by about 5-8 spots in the serps for my main keywords, since then I've been giving my site a good looking over. On a site I've got city listings urls for certain widget companys, the thing is many areas and thus urls will have the same company listed. What would be the best way of solving this duplicate content as google may be seeing it? I was thinking of one page per company and prominenly listing the areas they operate so still hopefully get ranked for area searches. But i'd be losing the city names in the url as I've got them now for example: mywidgetsite.com/findmagicwidgets/new-york.html mywidgetsite.com/findmagicwidgets/atlanta.html Any ideas on how best to proceed? Cheers!
Intermediate & Advanced SEO | | NetGeek0