Site refuses to improve rankings. Can someone else put a set of eyes on this for me and see what I am missing?
-
Hello!
We've been successful with over 40 clients and getting them to great results in our industry, insurance. We recently acquired a new client who had an existing website with prior SEO results a very spammy blog and many spammy links. We've removed many of the blog articles and links using the Google Disavow Tool
We've been monitoring this site in a campaign on Moz, but we're seeing zero improvement week to week. Can someone put another set of eyes on this and see if we're simply just missing something? Results for all 30 of our tracked keywords, zero are in the top 50!
I would guess this was an algorithm penalty, but it has been 3 months now since we've made the changes and nothing is changing... not even a little bit! Any help/suggestions would be GREATLY appreciated.
Thank you and enjoy Labor Day weekend!
-
Look at all these tips! Thanks for taking so much time to very clearly outline a plan of attack. Some items have been completed above like local listings and Facebook we updated weekly, but your other points are great. Like you said, time to roll up the sleeves! This is an ultra-competitive market. Thanks so much!
-
Thanks for taking the time to respond. We'll clean up the page URLs. Agree... could be a bit spammy looking! We'll also work on getting more better links. Million dollar question, any suggestions for quick link building strategies? We'll push out a couple press releases and have done many local directory listings...
-
Thank you so much for the response. You always take time to review my questions and it is very much appreciated. We were working on launching an entirely new site for him, so that's why we had the duplicate content... nice catch! We shut the other site down to see if this was possibly impacting the site.
-
Both Egol and Ricky have pointed out major some failings - duplicate content and lack of links.
But I ask other than cleansing links what else are you doing for them besides tracking them on MOZ?
Here are a few more things that shout to Google that this domain is a flash in the pan:- domain expires in six months
- reference to a favicon that doesn't load
- social is weak - last G+ post 4/22/2013, only 4 have them in a circle. last tweet 4/22, only 23 FB likes, no post since 4/22
- is there a XML sitemap?
- only local listing I could find was on <cite>www.placesforward.com</cite>
- no schema.org markup for address and location
- unclaimed on Yelp.com - claim them and get reviews (and on Google places)
Google maps returns 8,970 results for insurance near Las Vegas, NV - lots of competition here you need to get them to stand out
First solid link I would procure for them would be one from the LV chamber of commerce. then Henderson, and Boulder City and other local CCs.
Develop some good national link bait - a top ten list built around LV and insurance would be a good start - with some humor. Then top ten things that stay in Vegas that are insurable...
Time to roll up the sleeves and get to work...
-
#1 problem=Almost NO quality links pointing to your site. I know that content marketing is great, but I would reference Rand's recent whiteboard Friday regarding hitting the ground building links. Competitive link mining would be my number one go to here!
Also, I'd do some more research into your on-page grades, looks like you may be cluttering for too many keyword combinations on a few of the pages. I would also try to shorten your url's, they look a bit on the spammy side. Since you don't have much link equity built up, it shouldn't be a problem
Im having a similar problem with a client right now and it's killing me! Best of luck
-
A quick check seems to indicate that most of the articles on this site have been published on other websites. Just an example....
http://www.lasvegasbestinsurance.com/insurance/renters-insurance-las-vegas/
http://rusteration.com/insurance/renters-insurance-las-vegas/
I looked at several pages and the content of each was published verbatim on at least one other site, sometimes on may other sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site is showing indexed in search console but not appearing in Serps
hi, i have recently made sites.google site and submitted to search console but when I copy paste in google , its not appearing
Algorithm Updates | | alan-shultis0 -
Ranking gone for the original page and a shortened url ranks instead.
Hi Experts!!! Wishing you all a Merry Christmas and Happy New Year In Advance. I am been facing a issue with a few of my SERP results for "Singapore Visa" and related keyword. Until last to last Saturday i.e 16th December, I ranked for Singapore visa keyword with this url https://in.musafir.com/Visa/singapore-visa.aspx !!! But since 18th December I am ranking for "Singapore Visa" keyword with this url and message below it in place of description. Singapore visa - Musafir.com
Algorithm Updates | | sainath
go.musafir.com/Singapore-visa
No information is available for this page.
Learn why The go.musafir.com/Singapore-visa redirects to https://in.musafir.com/Visa/singapore-visa.aspx with some UTM parameters. The URL go.musafir.com/Singapore-visa is a shortened URL which was used for SMS marketing and all of a sudden Google has picked it in SERP instead of Singapore VIsa Landing Page. The Singapore visa Main page is not blocked by Robots.txt file. Please help me to resolve this.1 -
Absolute Internal Links and their Affect on Rankings for Local Businesses
For many localized search terms (City + Profession), I'm noticing that OpenSiteExplorer is reporting high numbers of backlinks for anchortext from Absolute internal links from that same domain. Now, I'm familiar with the difference in relative and absolute internal links but am wondering if this type of linking may be carrying a lot of weight for rankings. It may be a correlation over causation situation if it's more that those companies that are including absolute internal links for terminology are just doing a better job (generally) with internal linking... but I feel like this may be something worth digging into. Everything I have read says that search engines view absolute and relative internal links essentially equally but does anybody have their own insight on the effectiveness for these two types of internal links in regards to small local businesses who otherwise are getting basically no links at all?
Algorithm Updates | | Kirch0 -
Number of Items As a Google Ranking Factor??
If I search for "hiking boots" and scan down the SERPs I see the following... Google reports "483 items" for the Zappos.com page. Google reports "Results 1 - 36 of 85" for the Shoebuy.com page (and that does not appear in their code). So, Google is obviously paying attention to the depth of your information or the number of items that you are showing. If they think that is important enough to count and report in the SERPs, might they also be using that information as a ranking factor?? PRACTICAL APPLICATION FOR SEO: If google is using this information, perhaps people should list all of their color, size, etc variants on a single page. For example if you sell widgets in five colors, instead of making one page for each color, list all five on the same page.
Algorithm Updates | | EGOL1 -
How on earth is a site with ONE LINK ranking so well for a competitive keyword?
Ok, so I'm sure you get the gist of what I'm asking about in my question. The query is 'diy kitchens' in Google UK and the website is kitchens4diy[dot]com - which is ranking in third from my viewing. The thing is, the site has just ONE BACKLINK and has done for a good while. Yet, it's ranking really well. What gives?
Algorithm Updates | | Webrevolve0 -
Ranking effected by Penguin 2.0
Hello Everyone, I am amazed to see that all the ranking of keywords got down after Penguin webspam algorithm updated on May 22, 2013. Is there any suggestion how we will recover and get the ranking back. Thanks
Algorithm Updates | | lucidsoftech0 -
Sudden Page Rank Drop for Weight Loss Camp
My site BalanceME.com has been performing really well and continually climbs more and more but in the last 7 days we have had a drop this last week. We went from #2 for weight loss camp to #6, and even further on other terms. It is mid May and I cannot find any other explanation for the sudden drop. I am hoping someone could give me some sort if idea what could possibly be the answer. Recently we have had two press releases go out, target for keywords, and also installed images that navigate to new pages on the site. There have been few additions to the site, and nothing can explain the drop. Other companies in our group have not had issues with recent drops, and we use the same practices with the other organizations. Thank you for your time
Algorithm Updates | | FVdBeuken0 -
Bounce rate and rankings
I have believed for years that a high bounce rate (from search) could lower your rankings over time. Makes sense; if users bounce right back to search after looking at your page Google should think that page wasn't very useful and will push your down the SERPs. But, how do they determine this? If a user comes back after 30 seconds that's a bounce? Or is my premise incorrect and Google does not take bounce into account? Erin
Algorithm Updates | | ErinTM0
