Giving a final nudge to lead the serps
-
hi
might be a weird one to ask.working on an ecommerce site, using all new inbound marketing best practices the site positioned on many keywords on the second page of results. the site started to generate income. Assuming budget is not an issue here, do you have any suggestions on how to give it the final push.
any ideas will be considered.
-
Hi Guy,
You've received a couple of great responses here from experienced SEOs. Did they answer your question? Please give us an update, thanks!
Christy
-
Giving a final nudge to lead the serps
Final nudge to lead the SERPs?
I guess we have been doing the final nudge for at least ten years.
Two people, all day, every day, working hard on new content. Two people make it rain and one person takes care of business... and a couple part time people and some contract help also doing content or taking care of technical details.
That is enough effort to get one site ranked in moderate to heavy competition and a couple more held in the SERPs in light to moderate competition. It's really hard to "lead the SERPs" when certain powerful websites are above you. There are plenty of places where I look and decide that we are outgunned, will always be outgunned, but I can still get a ton of traffic on the long tail.
You competitors could be noobs or they could be smart, strong and hungry. WHO they are will decide what you will need for this "final nudge". Our final nudge or perhaps better "daily nudge" is to throw content at it as fast and as hard as you can, making sure that your content is better than what anybody else has produced. Even with that there will be places where you just don't have the resources to compete.
SEO is a battle of resources.
-
Hi Guy
Whilst you have said you are using all new inbound marketing practices, it's a difficult question to answer with limited knowledge of the details of what you are doing for an eCommerce site you have not said what it sells. You may be doing some of the inbound things well but others not so well.
You've heard it before I am sure, but high quality unique content is very important - even for an eCommerce site, Does the site have a blog? Have you written articles about how to best use the products the site is selling, or how to look after them, or what people are saying about them, or the story behind how the products are created?
In terms of the sites ranking above yours, take a look at what they are doing, Can your site do it better than them?
And what about the site's brand identity? Are there ways you can grow the brand's fan base or a community of followers around the products you are selling.
Depending on the sector your site is supplying to, some or none of the above may apply, but primarily it is important to get inside the head of you customers, understand what questions are they may be asking and shape what you do on the site for them and not for the search engines.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Forum post multiple pages gives meta description duplicate.
My website has a forum that is using the title of the posts as a Meta Description.The problem is that when a posts becomes long and separates in pages Google tells me that i have duplicate meta description issues because the 2nd page and the 3rd page are using the same meta description.What is the best course of action here?
Technical SEO | | Angelos_Savvaidis0 -
When i type site:jamalon.com to discover number of pages indexed it gives me different result from google web master tools
when i type site:jamalon.com to discover number of pages indexed it gives me different result from google web master tools
Technical SEO | | Jamalon0 -
Date apppearing in SERPS
Anyone have an idea why dates might be appearing in search results for a small number of my pages and not others? There is no date on any of the pages themselves and nothing in the back-end CMS indicating dates should appear. Some of the dates (presumably from when the snippets were originally created) are over a year old and make all the information look terribly out of date. Any ideas?
Technical SEO | | BrettCollins0 -
Yahoo Local SERPs Index Issue
I recently updated all my website page Titles and was checking to see how many have been crawled so far. On Yahoo/Bing I noticed something very strange when entering site:bandpages.ie in the search field. Selection Buttons (top of SERPs): 'Web' search shows all my pages indexed 'UK' has has most pages 'Only In Ireland' has just 1 page indexed - which is the site RSS Feed and nothing else! The site has been live for 2 years now. Considering we don't trade with the UK and our main focus is here in Ireland - what is going wrong? Why doesn't Yahoo/Bing index list the site pages in the Ireland index? Any insights or solutions appreciated...
Technical SEO | | Ubique0 -
Preview not available in SERPS & Google Webmaster
Hi, I have a question regarding Google - for a site I am working on I cannot see Instant Preview, in my SERPS and also in Google Webmaster there is no blocked robot txt file and I can't figure out why I have screenshots for all my other sites? If anyone can help much obliged. L This is the site http://apexgenerators.co.uk/
Technical SEO | | lauratagdigital0 -
Link to Articles for news sites in Google SERPs
I'm trying to figure out why when I search for "international news" or "world news", for example, some sites in the SERPs have links to news articles, while others don't. For "international news", result of Fox News and New York Times have links to articles, while CNN (the top result), only have sitelinks. I would appreciate any theories on why this happens. Thanks.
Technical SEO | | seoFan210 -
Why aren't review score metadata appearing on the SERP for this page?
The page in question is: http://www.imaging-resource.com/PRODS/sony-rx100/sony-rx100A.HTM Review metadata checks out in google's rich metadata tester, but doesn't get displayed on the SERP for "Sony RX100" (see second page).
Technical SEO | | ir-seo-account0 -
How to setup tumblr blog.site.com to give juice to site.com
Is it possible to get a subdomain blog.site.com that is on tumblr to count toward site.com. I hoped I could point it in webmaster tools like we do www but alas no. Any help would be greatly appreciated.
Technical SEO | | oznappies0