What are the best practices for optimizing a site for multiple locations?
-
I have a client that operates in multiple states. I am trying to find a way to best optimize their website, but all of the best practices for "local SEO" seem to be for things such as restaurants, small businesses, etc. I am looking for a way to optimize for the industry keywords as well as location. Any best practices/suggestions would be greatly appreciated. Thanks!
-
Hi Mandy,
The second part of Keri's question is important. To create a strategy, you must first answer these questions:
-
Does the client meet face-to-face with customers or is business done virtually?
-
Does the client have a physical office/s in cities within the states you are mentioning? Do customers come to these offices or do employees leave from these offices to serve customers at their places of business?
Your opportunities for promotion are based on the business model (physical vs. virtual). Please provide as much detail as you can so that you will receive the best possible answer from the community.
-
-
Sorry for the delay - I couldn't log into my account yesterday to respond.
The multiple locations are in different states within the New England area (New Hampshire, Rhode Island, Massachusetts, Maine, Vermont). They are in the fire safety systems industry and provide products such as sprinkler systems for businesses.
Based on the first response, I am leaning towards recommending the following:
- Create a specific page for each location
- Optimize each location page for Meta Description, H1, Title Tag, etc.
- Create a different user experience on every location page, ie - directions to each location.
If anyone has any other thoughts on how to go about optimizing that would be greatly appreciated.
-
I agree with Keri, can we get some more info. You mentioned multiple locations? Are they connected areas, for example "North Carolina & South Carolina"
-
Can you say what industry? Do the people meet with clients at a particular location?
-
This has been gone over several times. Below are some great links to help you with that.
http://moz.com/blog/40-important-local-search-questions-answered
http://www.localseoguide.com/seo-for-businesses-with-multiple-locations-in-the-same-city/
http://www.clickz.com/clickz/column/2283736/local-seo-strategy-for-the-multilocation-marketer
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Knowledge Graph is ranking for Brand+Location keyword, but not for Brand name.
Hi, for my brand Knowledge Graph is ranking for Brand+Location keyword, but not for Brand name. Do anyone know why?
Image & Video Optimization | | danielax1 -
Optimizing Images Already on Website
I am familiar with tools to reduce jpeg images file size etc before uploading to website. After jpeg images are uploaded to a website, what can be done to enhance load speed of these images? Any software to compress images on a website already?
Image & Video Optimization | | khi50 -
Internal Linking | Site Architecture & Impact of PANDA
Recently, an SEO told me about a problem with my site architecture. Before I take any action, I would like some advice on this. May be this is basic for may people who read this. My e-commerce site has over 400 pages - all of which are regularly updated. I sell 4 products and all 400 pages have an image (which says "subscribe now") clicking on which gets the user to the subscription/payment page. Many pages have 3 images on the same page (mostly because these pages are huge with more than 2000 words on each page and they require a lot of scrolling down, so we placed the "subscribe now" button at the top, middle and end of page). Now effectively this means that there are over 1000+ images pointing to the subscription/ payment page. (1) I have been told that I should either remove these or put a "nofollow" on these images/subscribe now buttons. Should I do either? Similarly, I have a legal disclaimer at the end of each page with a link to a detailed disclaimer page (this appears once under each page) followed by a standard boilerplate language (which I think will be about 15% of the total page content). (2) Should I use image for the language instead? Does it count as duplicity of content? Note: All redirects and pages are on the same/ my own domain.
Image & Video Optimization | | sanar0 -
Optimizing Images
I have realized that our images are way to big. I would like to resize them and upload back again but I am afraid to do it as every image in wordpress is uploaded and has own link and then all this links will be not found. Is there some other way how to do it without a plugin. Or it is not a problem that I will delete that old large images and then upload the new smaller? Thank you very much for any advice Iris
Image & Video Optimization | | Rebeca10 -
Would listing an address on a location page for a franchise count as a citation?
If a small franchise with 15 locations implemented location pages for each location including address and phone then made them crawlable by the search engines and also accessible through a store locator, would this be counted as a citation for the location?
Image & Video Optimization | | JoshuaRich60 -
Best Tool For Local Rank Tracking
Hello Everyone, I have taken a few clients recently that i'm doing local SEO for; I'm curious of what the best tool is for keyword tracking with local intent? I have heard things about WhiteSpark and MicrositeMasters, but I have no idea what is the best, is SEOmoz's tracking good for local? Thanks Zach
Image & Video Optimization | | Zachary_Russell0 -
Google Places: Multiple Entries
Hi there I'm doing some SEO for a restaurant/bar/night club. Now I'm wondering whether I should create multiple entries on Google Places or one for all. I had in mind: one for the bar/night club and one for the restaurant, as the target audiences for those can be rather different. We have only one address (and one website), but several phone numbers, so it would be possible to have several entries. What's your opinion: One or several entries?
Image & Video Optimization | | zeepartner0 -
Google Places and Multiple Locations
Hi, I have a client with 3 different physical locations but only 1 phone number for his business. Does anyone know if Google Places will penalize me for duplicate listings due to having the same phone number or will I be ok if I have a different physical addresses per listing? Thanks, -Carlos
Image & Video Optimization | | caneja0
