Keyword Phrase vs. separate keywords - Title Tag best practices
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Hello,
What is your opinion about when to use a keyword phrase vs. 2 keywords, separated by a comma, in the title tag?
For example, on this page, the title could be either:
NLP Hypnosis, Language Patterns | Nlpca.com
or
NLP and Hypnosis Including Language Patterns | Nlpca.com
Which do you guys think is best with respect to rankings, updates, and future updates?
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Moz shows here:
keyword 1 - keyword 2 | branding
That's kind of what Andy did, but with more of a phrase or description over plain keywords.
My only question left is, should I lean towards a sentence like that instead of listing keyword 1 - keyword 2 | branding
like keyword 1 - and keyword 2 in a phrase | branding (like Andy did)
in light of future updates?
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Assuming you don't want to use the words "NLP Hypnosis Certification Training" in the title of this page, I'd consider:
NLP & Hypnosis - Mastering the Language Patterns of Influence
(61 characters inc. spaces - 5 spaces left).
Making sure to include "The NLP Institute of California" somewhere in the description tag.
Andy
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I try not to use any non-value adding words like "and" in my title tags if I can avoid it. Plus, if you just use the comma, you get to see "NLP Hypnosis, Language" display whereas if you used "and" and "including" language wouldn't even show up. I would think having the most keywords display in your title tags would be best for your rankings and conversions.
Best,
Ruben
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