How to select appropriate keywords to optimize for SEO?
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I have an e-learning website called www.graduatetestprep.com and we provide university students preparation for the GRE examination. This is an entrance exam required for admittance to graduate school across the US.
I was wondering what is the best way to find the best keywords focus on to optimize on google and the other search engines.
I feel I can't use "on-page" on pro-dashboard properly unless I have the right keywords to focus on.
Thanks
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Try analysing your keywords in Google Webmaster Tools. You will discover some very nice opportunities in there:
https://www.google.com/webmasters/tools/home?hl=en -
You can extract the initial set of keywords from Google keyword external. That should give you a reasonable starting matrix of the set you should targeting.
Also check out from real internet users ( maybe aspirants, students who would be likely to search something similar to your website's offering) to see what they would use to search for a website product like your's.
That would give you an idea of what keywods people are looking for.
Think as a user, not a internet marketer.
You can also try the SEOMOZ pro keyword difficulty tool. Thats pretty good as well
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