How to select appropriate keywords to optimize for SEO?
-
I have an e-learning website called www.graduatetestprep.com and we provide university students preparation for the GRE examination. This is an entrance exam required for admittance to graduate school across the US.
I was wondering what is the best way to find the best keywords focus on to optimize on google and the other search engines.
I feel I can't use "on-page" on pro-dashboard properly unless I have the right keywords to focus on.
Thanks
-
Try analysing your keywords in Google Webmaster Tools. You will discover some very nice opportunities in there:
https://www.google.com/webmasters/tools/home?hl=en -
You can extract the initial set of keywords from Google keyword external. That should give you a reasonable starting matrix of the set you should targeting.
Also check out from real internet users ( maybe aspirants, students who would be likely to search something similar to your website's offering) to see what they would use to search for a website product like your's.
That would give you an idea of what keywods people are looking for.
Think as a user, not a internet marketer.
You can also try the SEOMOZ pro keyword difficulty tool. Thats pretty good as well
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Many SEO tools donot allow me to check my site with https?
Hello All, Many seo tools I am using in that few tools do not allow me to test my site with https but it force me to check with http and then give report. So my query is do these tools give accurate report with http same like https? Thanks!
Competitive Research | | wright3350 -
Pre Launch New Website SEO Best Practices
Hi All, I am currently mid development of a website (no testing page yet) and want to make sure I am doing my due diligence in regards to SEO. Are there best practices to always complete while a website is being built? If so what are they? I've gotten to the stage where I've read every blog on the planet and now maybe too much info. I am also focusing my Keyword Analysis around competitor research to write great copy from, but seem to be falling down a rabbit hole of way too many keywords. Is there agencies/services that would just be hired to do Keyword Research for my needs? Thanks a lot!
Competitive Research | | Krackle0 -
How To Rank For Easy Keywords (24-26 keyword competitivness)
Hello Moz members, Quick Question for today !!
Competitive Research | | SebastianP
Please, who is involved in backlinking processes/White hat SEO these kind of things pm me, I really appreciate some great responses to this specific thread. I have a blog 3 months old with quality articles on it (600 to 1000 words each article+fotos+videos+infographics), and the keyword targeted that is on the homepage have that 26 kW competitiveness keyword. What I really need to focus on if I want to be number 1 for that term? somehow on social media more?
My competition seems to have little to no backlinks, but they have a domain or PA bigger than 30. How can I increase my domain and page authority faster?I still have 30 backlinks and PA/DA and also PR = 0. I want to know specifically which tasks I need to Master if I want to be number 1 in Google for a keyword that have JUST 26 Keyword competitiveness in MOZ.
I mean, this is a very easy keyword to rank for but I didn't rank yet. Maybe from my description you can give me some gold nuggets here Thank you so much ! Regards,
Sebastian Papp0 -
Would sharing the same IP address with competitors in the same market hurt SEO?
I work for the Chevy dealership in New York who is trying to rank against other Chevy dealerships in the same area. All the dealerships, including my client, are using the same Chevy endorsed CMS (Cobalt). I just noticed that all of these competitors, including my client, are using the SAME IP address. Would it be beneficial to SEO if we were to ditch the Cobalt platform and choose another one that gave us a unique IP address? Have any of you run into this before? Any help would be appreciated.
Competitive Research | | tjkirgin0 -
Reached No. 1 for my Keyword, what next?
Hi, After months of targeting, promoting etc... I have now reached Google.co.uk rank position 1 for my phrase "creative recreation trainers" and I stand at rank 3 on Google.com. I am happy with these results as this is the phrase I targeted and this is the brand I wanted to rank first for. But were do I go from here? I am thinking I change brand and try work some magic on that, but still continuing to add backlinks etc... to the Creative keyword phrase? What would people advise? Also can anyone do an analysis of any sort on that keyword phrase and/or the url http://www.designerboutique-online.com/all-clothing/creative-recreation/ and tell me some good points, bad points, what to do next and so on? Any help would be great. Thanks
Competitive Research | | YNWA0 -
Is it possible to see how many visitors a competitor has received for any given keyword over a set time period?
Is it possible to see how many visitors a competitor has received for any given keyword over a set time period via either Organic / Paid means? Thanks
Competitive Research | | jaycfc1230070 -
How do I find the best converting keywords
I rank decently on local search for some of my keywords but find that the traffic coming to my site is not from those keywords. I also find that they never convert to sales queries. Is someone able to help me out with that? Thanks My domain is www.hykano.com
Competitive Research | | Skwtayler0 -
Backlinks: Majestic SEO vs. OSE
My apologies if this noob question has already been answered somewhere, but what's the difference between the backlinks reported by Majestic SEO vs. the links reported by OSE. Just curious why the former might report 2,360 external backlinks to a page and the latter might report 949 total links to the same page. Just curious. Thanks!
Competitive Research | | SmartDraw0