SEO And Images: 2014 Tips
-
What is a good "image" strategy? All I really know is to make sure to use images that you create yourself and/or images that are approved for free commercial use and add alt tags. Right now, just making sure all our pages have images and updating some of the lower quality ones would surely help us, but I'm hoping someone can add a little detail into how best to use images for seo, conversions and how to avoid slowing our site way down by adding more (we do have the smushit plugin which helps some).
Thanks,
Ruben
Our site is www.kempruge.com
-
Great, thanks guys!
- Ruben
-
Takeshi hit it right on. You could also look at adding more text (like a caption) that is relevant to the image. Link to it if you have to. Go into photoshop and add metas for the image. Oh, and what works for us in terms of image traffic nowadays are highly popular personalities or brands. They send a lot of traffic, but not that good of a quality
-
Google Images doesn't send much traffic anymore since it was updated, and the quality of traffic was never that good to begin with. However, if you have a lot of high quality images, using an Image Sitemap can help them get indexed:
https://support.google.com/webmasters/answer/178636?hl=en
Also, in addition to the alt tag, make sure to give your images a descriptive file name, so "panda-eating-shoots.jpg" vs "IMG0001.jpg".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Separate images (.jpg) or background images (.css) for list pages?
Hi, We all know that you should optimize your images as much as possible. We're talking about filesize, filename, alt tag, etc.... If we take a look at large websites with large listpages (overview pages / categorypages) I wonder, what the best practice is regarding images. What is your view on listpages / overview pages?
Image & Video Optimization | | AdenaSEO
So, I'm talking about a page with 40 products in a certain category, or 25 holiday homes in a certain region. Is it negative / bad for SEO when using background images (which are loaded through CSS and optimizing the seperate elements is not possible) instead of using 'normal' optimized images (for example .jpg images wich do have optimized filenames, alt tags, etc..). Will it negatively impact listpages / overview pages?
What are your thoughts? Regards,
Tom0 -
Can anyone recommend an SEO agency that has provided outstanding results?
We're looking to hire an SEO agency and wanted to see if anyone could personally recommend some. We do not currently have a resource dedicated to SEO, so the agency will be the driver in developing and implementing the strategy. UPDATE Our site sells custom products so while there are around 60 products, there are many variations of any given product (paper type, cover type, color, etc.). We do not have a physical storefront and we ship anywhere in the US and Canada. We are looking for SEO services, mainly link building, monitoring rankings, and on-site factors. We have a resource dedicated to content in-house so the agency would work closely with this person in building out a content strategy. We are open to agencies around the US but are located in Maryland so EST time zone would be preferable.
Image & Video Optimization | | lforemannpl0 -
Will background images get indexed?
Will images, loaded via css class, get indexed? For example something like : style="background-image: url(https://www.mysite.be/content/dam/homepage-mama.jpg/_jcr_content/renditions/cq5dam.web.2000.9999.jpeg);"
Image & Video Optimization | | nans0 -
An SEO Strategy (need review)
I work in the real estate vertical. My clients possess significant content. Though it's not written. They have tons of images and plenty of videos. They have content in the form of descriptions of homes etc... They don't have written content that would be valuable in an attempt to rank. Most traffic in real estate vertical is [city] real estate and [city] homes for sale. Agents rarely ever use those phrases. Certainly not when doing what they do, promoting their listings. I am thinking I need to build a link building strategy around their videos and photos. There are tons of high domain sources to get links from. With video I could do youtube, vimeo, veoh, daily motion, hulu, etc... All of these sites are DA 90+. None of the links are follow. They would all be no follow. I could have a profile back link, and a back link on each video. So one video distributed to 10 sites would be worth 10 back links. So a client would build hundreds of backlinks a year. All of value. I could deep link all the back links to appropriate subdivision landing pages (long tail). The same strategy is applicable with photos. There are dozens of high DA sites that syndicate images. All would result in a lot of links that are high DA with no-follow. Please discuss this strategy. Also, if you can think of another strategy to build back links for real estate then please share it. I want to discuss real ground level back link building. Not "just build content and they will come." I need the sites to rank. I don't know if no-follows will even help them rank for long tail keywords.
Image & Video Optimization | | AFW11790 -
Newbie... tips for where to start?
Hi! I have been attempting to make my business website good for quite some time (5+ years). I was doing my own SEO and do have 1st page ranks... but toward the bottom. I pay a lot for Google Adwords and would like better organic ranking. I hired an SEO and haven't seen much improvement. I think I need to take it back over. I am very overwhelmed. Can anyone point me to where to start? I don't have a large budget, so hiring an expensive SEO is out of the question. Plus, I am scared to use someone that may do more harm than good in attempt to use sleezy techniques to get good short-term rankings. I'd like to add that I have read Google's webmaster guide and have done every.single.thing recommended. I have a facebook page, blog, google+ page, twitter, pinterest, instagram, and linkedin account. I use sprout social to post to all of these at once. I have competitors that don't pay attention to SEO and have never hired one that outrank me. I have keyword focused pages, and I have looked at keywords as a percentage of over all text. I have all my headers setup according to moz. Its been 6 months and I have actually lost a little rank.. not gained.
Image & Video Optimization | | CalicoKitty20000 -
Local SEO company
How important it is to choose a local SEO company based on their location? How can you check their reliability?
Image & Video Optimization | | echo10 -
Video hosting - SEO
Hi, We host all of our videos on You Tube and use embedded links to display on our site. When people search keywords related to our videos they are linking back to You Tube through SERPs. Is there a way link SERPs to websites instead of You Tube? Any advice would be appreciated. Sean
Image & Video Optimization | | DonaldRussell0 -
Does YouTube read a transcript for SEO
Hi, Just wondering if anyone knows if YouTube uses transcripts uploaded to videos as search signals? ie will the video rank better in the SERPs with a transcript? Thanks
Image & Video Optimization | | Digirank0