Upstream locations to mark a business closed that will cascade to other listings services?
-
Working with a multi-location business with hundreds of locations, there is always a certain amount of churn (closures, new locations.) In some cases, the business owners never claim listings, or claim them in only the major local business listings such as Yelp and Google Places.
Does anyone know of a good post or discussion about how to do a "cascading mark as closed" which will make its way through the LBL ecosystem eventually? In other words, is there a few upstream places to mark a business closed that will influence the consumers of their data feed?
thanks!
-
Hi Scott,
I am not aware of a process for what you describe, unfortunately. Obviously, you would want to make sure the info has been manually corrected at Google+ Local, Axciom, InfoGroup and Localeze, but I'm not sure even these major providers will ensure that a closed business message is replicated across the board. You've asked a really interesting question and maybe others in the community will have new feedback on this. In the meantime, I recommend you read:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google My Business Question
I work for a large organization with a number of locations. There is a Google My Business listing for us, under our umbrella name, that lists an old address (building we no longer occupy) and says that we are "permanently closed". I believe this is an unverified listing because there is an "own this listing?" link in it. In order to take control of the listing, Google gives us three options: call, text or snail mail. The number is an automated line so calling and texting aren't going to work and snail mail wouldn't work b/c we're no longer in the building. Anyone know how we can take control of this listing so that it doesn't look like we're "permanently closed?"
Local Listings | | yaelslater0 -
For Google's Structured Data, should I change my listings from Product schema to Local Business schema?
I was reading Google's Structured Data spec, and I'm considering changing the schema of our listing pages from the Product schema to the Local Business schema. Is this a good idea? To give you a little more info, the pages that I'm classifying are listings for physical spaces that our website rents out for activities, such as meetings. Here's an example of a listing: https://www.peerspace.com/pages/listings/550ddcde2f352d0800fc186b Our goal is to add the proper schema.org tags to the page so that our spaces show up in local searches, such as "meeting space in San Francisco." The problem is that when we add location microdata (addressLocality, addressRegion, etc.) to our current "Product" schema, Google tells us that "Products" can't have a location. However, we aren't quite a "Local Business" either, since we don't publicly share our space's street addresses—only the space's neighborhood/city/state for privacy reasons. As a result, we get an error from Google's Structured Data Tool as a "Local Business" page because "streetAddress" is required for Local Businesses. Should we switch to the Local Business schema anyway, even though we get structured data errors for streetAddress? Or is it better not to include the location information in the microdata so that we don't have errors? Does Google penalize you for incomplete tags? Any input is appreciated!
Local Listings | | stuartstein0 -
Having two GMB listings at same address
We currently have two verified GMB listings at the same address - I "inherited" these when I joined the company, and was considering merging them, as I am aware it is generally not recommended to have more than one listing per company per location. However, the two listings highlight two different sectors of our company so I decided to keep both and optimised them as best as possible by completing the information, adding pictures etc. One of the listings uses our legal company name, one uses our name that we trade under as an e-commerce business. The listing with our legal company name links to our corporate website and focuses on installations we do, while the listing with our e-commerce business name links to our ecommerce website and focuses on products we sell through there so they differ a bit from each other. Both serve the entire country, so they are not targeted specifically toward local searches. The following differ: Business name, sector, website
Local Listings | | ViviCa1
The following are the same: Address, phone number, opening hours So far we haven't had any issues, both are verified and show up in Google, but recently, we have had the following notification pop up: Fix locations with duplicate addresses__Use shop codes to differentiate locations that have the same address. Click each location and give it a unique address or shop code, or remove it. I'd appreciate some advice as to what would be best in this situation. Should I just add shop codes to differentiate the two listings in order to be able to keep them both? If so, what purpose do these shop codes have, how should I format these and will these be publicly visible within our listings? If you would suggest merging them, how could I ensure that it shows up whether people search for our e-commerce business name or for our legal business name as these are different? Thanks in advance!0 -
Service for multiple loccations
Hi, OK so I have a page on my website which is 24 hour emergency electrician. Please take a look here https://www.otexelectrical.co.uk/windsor-24-hour-emergency-electrician Now I am ranking OK for Windsor emergency electrician however I would like to do the same for the multiple different locations I've I could create multiple URLs with different title and description meta information and submit using site map and web master tools however I'm aware that doing this I would be creating duplicate content. Would a canonical link for each location pointing to the same page be OK to go with and if so how do I go about doing this? Do I do this by linking each area listed to the same page using rel=canonical? Or if I'm thinking this all wrong how would you suggest I did this. I'm very new to local SEO so you will probably notice in google I did origonally create multiple pages of the same content with location changes in content, meta tags etc. I realise now this was the wrong way to go about doing this hence why I've deleted these and edited my .htaccess to 301 to the same page. The location links have dropped in the rankings. Any help would be very much appreciated. Cheers
Local Listings | | Peo19870 -
What To Do With Two Business Having The Same Name?
Hi friends, We have a client who is in a peculiar predicament... essentially his business and his biggest competitor share the same name. Officially on their business licenses they are differentiated by the year they were each established, but in all their marketing, on their website, and in the community they are both known by the exact same name. When the company name is searched for, the competitor shows up #1 organically with the map pin as well as in the knowledge graph, and our site shows up number 2 without any any map pin or Google+ page site link or anything. We thought we could differentiate ourselves by changing his Google+ page name to his official business name (with the date) and building a bunch of really good citations with that official business name, but we still haven't made a dent for his branded keyword, and our Google+ page site links aren't even showing up. Has anyone run into a situation like this and any suggestions?
Local Listings | | localtrifecta_im0 -
Two businesses - using separate suite numbers
I have a client that has an office in a particular suite (Suite 101) at a local address. They rent the space so they cannot just add another suite number. They are going to have two websites for two different businesses run from the same location. They will have separate local phone numbers for each business. Is it too much of a stretch for them to show one as "Suite 101-A" and the other as "Suite 101-B" for their local pages? One of the businesses is very new with few citations at this point. The other has not started up yet, so we have better control of the citations that will be created. I've seen similar questions posted, but not one that addresses this specific issue. Thanks for any advice!
Local Listings | | wcksmith10 -
Should my website link to my google business listing given that I already link from google business to my website ?
I have a website with individual Location Landing Pages for each of my Depots. I also have individual Google Local Business Listings for each of my depots. Should I have a link from my Website Location Landing Pages to the associated Google local Business listings or not ?... Given that I already have a link on my Google Business listing to the relevant Location Page on my website. I wasn't sure whether linking both ways would be more beneficial thus enforcing things better or whether it's not needed to link both ways . thanks Pete
Local Listings | | PeteC120 -
Help with Google Places, local listings & Google+ please!
Hi all, I work for enterprise app development & mobile consultancy, Mubaloo. I recently asked a question around getting better rankings for London-based search results. One answer was to set up a local listing for Mubaloo's London office. I thought I had done by setting up our London office up on Places for Business - is this the same as a local listing? In addition to this, I can't connect our existing Google+ page to our local Mubaloo Bristol & London listings as Google has created separate pages for each! Is anyone else having this issue? Can it be resolved?
Local Listings | | donaldsze0