Parent pages and seo
-
Hi
Im designing a new website and want my seo to be as good as poss. (obviously
)
What the situation with parent pages and urls.
My idea is this
keyword dog training with a page all about dog training.
but then another page would be whistle training.
is there any benefit or disadvantage to so it this way
www.mysite.com/dog-training/whistle-training/
Thanks
-
Frankly depends on the depth you want to take and your CMS and its automation features.
So take for example your page : www.mysite.com/dog-training/whistle-training/
An automated title tag and meta description set up would take its data from the URL and Page titles and categories:
Whistle Training for Dogs > Dog Training Guides > MySite.com
Whereby you have the rules:
{Page Title} for Dogs > {category URL} Guides > Mysite.com
In such instances it is better to use clever set ups that work with most keyphrase combinations, and the added "Dog Training" in the title, URL and page description helps strengthen the overall site or section focus when it comes to the primary keyword such as "Dog training"
So in the example Richard has given above:
Title: Whistle Training for Dogs > Dog Training Guides > MySite.com
Title: Triball Training for Dogs > Dog Training Guides > MySite.com
Title: Fetch Training for Dogs > Dog Training Guides > MySite.com
This shows that you have plenty of "Dog Training" pages in that category and you can start to see how the repetition would help the section on the site.
However, if you DONT have automation, I prefer a flatter hiearchy:
You can still have the same title tag set up to strengthen the relevancy.
The reason why I prefer the flat URL hiearchy is that in your case the flowed hiearchy works, but on many sites a page could be part of two categories, and as such can cause havoc or multiple URLs when trying to fit into URL.
-
I would keep the structured path you have going, especially if you plan on adding more than just one type of dog training.
For example:
-
To prevent overlapping your page URL's focus it may better to do the following for dog training and whistle training:
www.mysite.com/whistle-training/
That also keeps the words the page focuses on as close as possible to the front of the URL.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strategy for product content page development.
I have a project to work on product and landing pages for a website with 5000+ SKU's. I am looking to hire a content writer to do this but I want a strategy in place to develop these pages. I have googled a bit and they mostly talk about the body of the page. I am looking for best practices for the entire page, Title, H1, Meta and body. Any good tutorials for this type of project anyone can recommend? Anyone with experience doing this type of project? Thanks, Mark
Keyword Research | | mcg11030 -
Is it worth creating a page for misspelled keywords?
I had thought the answer to this was no with the way Google search corrects mispellings. But in Google webmaster tools queries for a page I see the page ranking for a misspelled keyword. And looking at Key Word Finder it tells me the search volume for that keyword is high. But, when I search for the keyword myself it Google it auto corrects the results to the correct spelling. Is it worth creating a page for misspelled keywords?
Keyword Research | | Azam_Khan0 -
Should I make a blog post or landing page to rank?
Hi, I have some keywords (2-5 words) which I would like to rank for (and use them for AdWords campaigns). Also, I have some great and helpful content for those user queries to share. Now what is the better strategy?: Create a blog post for AdWords and later SEO rankings? Create a landing page for AdWords and later SEO rankings? Would love to here your thoughts and experiences on this issue... Best, Robin
Keyword Research | | soralsokal0 -
Does combining keywords in the page title help or hurt you?
I am working on a site which sells elliptical equipment. I used Google Adwords to determine number of searches on the following keywords: Elliptical trainer – 3.,600 searches Elliptical machine – 14,800 searches Elliptical trainer machine - 22 searches I am currently optimizing “elliptical trainer” – but after seeing results above would also like to optimize “elliptical machine”. My question is: if I add “machine” to “elliptical trainer” will Google now only read “elliptical trainer machine” or will it read “elliptical machine” in addition to “elliptical trainer”. How do you know what word or “chunk” of words Google picks up?
Keyword Research | | ChristieC1 -
How can I easily track multiple keywords for multiple pages?
We are creating landing pages to target keywords, and would like to be able to have something set up so at a glance we can see each page's rank for its targeted keyword. For example, if we have pages with the URLs of example.com/sites/purple-widgets, example.com/sites/purple-widgets-for-cheap, example.com/sites/cheap-purple-widgets, etc., we'd like to see the rank of each of those pages for their respective keyword ("purple widgets", "purple widget for cheap", "cheap purple widgets", etc.). Any suggestions?
Keyword Research | | brandonRT0 -
Attorney / Lawyer SEO
Hey Guys, How do you handle keywords for an attorney going after local keywords. City, Keyword Attorney? Example: Dallas, TX DUI Attorney City, Keyword Lawyer? Example: Dallas, TX DUI Lawyer City, Keyword Attorney / Lawyers? Example: Dallas, TX DUI Attorney / Lawyer? Looking forward to good responses!
Keyword Research | | CLTMichael0 -
Penalty for on-page optimizing too many pages?
Hey in the process of building a new site in the fitness niche - targeting keywords such as: <colgroup><col width="387"></colgroup>
Keyword Research | | monster99
| how to get a flat stomach |
| how to get rid of belly fat fast |
| how to get rid of belly fat for women |
| how to get rid of love handles fast |
| how to get skinny |
| how to have more energy |
| how to loose weight fast |
| how to lose love handles |
| how to lose love handles fast |
| how to lose lower belly fat | All these keywords get decent search volume. My question, alot of the content for these keywords would be similar for example - "how to get a flat stomach", "how to lose love handles" and "how to get skinny" would pretty much have similar content. I could build a single page for all these keywords but i loose all the ranking benefits from doing on-page optimization such as creating a page for each of these keywords and optimizing it for each of these keywords (e.g. putting the keyword in the URL and Title) But if i build individual pages, to me it doesn't look natural optimizing multiple pages for the keyword terms, plus i loose the benefits of building a single page (e.g. less costly, not as much outreach activity required, etc) You could argue however that if you create individual pages for each of these keywords you are addressing the query directly as theres a slight difference between "how to lose love handles and how to get a flat stomach. But i guess thats up to google to decide. So how would you approach this? Cheers, Chris0 -
How To Optimize Similar Product Pages
I found some really good resources on here regarding how to optimize for product pages, however I have one question. We carry about 20 different products lines. EX: Cold Saws, Band Saws, Press Brakes etc. For the cold saws product line we have Manual Cold Saws and Automatic Cold Saws. Same for Band Saws. Since the products are very similar and people are technically only search for manual cold saws, manual coldsaws, manual cold saw machines etc. Each product line has between 10 and 50 machines. How do we optimize each product page for 1 keyword phrase.? Can I have about 5 manual cold saw pages target the same keyword phrase or does each page have to be targeting completely different key phrases? like, manual coldsaws, manual cold saws, affordable manual coldsaws, etc.
Keyword Research | | hfranz0