Link Juice + Site Structure
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Hi All,
I have attached a simple website model.
Page A is the home page attracting 1000 visitors per month.
One click away is Page B with 400 visitors per month, so on and so forth.You get an idea of the flow and clicks required to get to various pages. I have purposely placed Pages E-G to be 3 clicks away as they yield very little traffic.
1] Is this the best way to distribute link juice?
2] Should I point Pages C + D back to page A to influence its Page Rank (PA)Any other useful advice would be appreciated.
Thanks Mark
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Hi Mark,
One of the verticals we work with is the legal industry (lots of lawyer related sites). In our experience, we have gotten good results with both structures, sites with pages just one level down from the home page and others that have pages 2 or 3 levels down. In both instances the pages in question were ranking quite well and a lot of times at the top of the search results. In Matt Cutt's own words:
I would recommend the first-order things to pay attention to are 1) making great content that will attract links in the first place, and 2) choosing a site architecture that makes your site usable/crawlable for humans and search engines alike.
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