B2B Marketing
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It's about B2B marketing, my job is to search the target audience on LinkedIn & engage with them. I am sharing thought leadership on specific groups to increase the visits to our site. But, my ultimate aim is to reach the maximum number of people & make these people to share my thought leadership. There are lots of content on B2B marketing on the internet but it’s easier said than done. I am interested in knowing your experience.
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I would say share not only your stories but others from news sites in your niche as well. Try to become a "Top Contributor" in those groups on LinkedIn and usually your stories will get more attention and interaction.
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I am managing the LinkedIn profile of an industry expert & promoting his thought leadership. I am focusing on decision science groups.
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One of the nice things that was added to LinkedIn is the company profile pages, and being able to create your own groups.
"thought leadership on specific groups"
What is the specific group you are trying to target? It would be possible to create a group on LinkedIn, around your subject matter, and invite your contacts to join. If I remember correctly, you can only invite 50 people from your contacts once the group is set up. By posting good relevant info, I dont think you will have a problem getting the exposure you desire.
Info on linked in company pages:
http://business.linkedin.com/marketing-solutions/company-pages.htmlInfo on linked in groups:
http://help.linkedin.com/app/answers/detail/a_id/1164/~/groups---getting-startedHope this helps!
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