Back link profile
-
Can anyone be so kind to point to me a great post on % of someones back link profile.
Example % of:
directories
social mentions
press release
etc
So basically an indication of how ideally someones back link profile should look to achieve high rankings!
Thanks
-
Hi,
Marie is right - we can't provide you with numbers like this. The last time that this was possible was 2009 / 2010 (in my experience). You knew that if a well-ranked website had 1,000 inbound links and 50% of those had commercial anchor text, 5% of which was from a certain type of website, then those were good numbers. Not necessarily to copy, but successful numbers nonetheless and a framework for what was working at the time.
Now, as Marie says, Google is far better at determining what is real and what isn't, so even if you stick to someone else's numbers in terms of where they get their links from, your attempt at copying that may not have the same results because it does not look nearly as natural or high-quality.
I also have to point out that you have mentioned directories and social media: social media links are almost invariably nofollowed, so if you are acquiring them, you should be thinking about these links for other reasons besides SEO. A natural, high quality backlink profile will include social links, so don't forget about them, but they are not technically a source of inbound followed links anymore (for the most part).
Directories are often low-quality / spammy and often require payment for inclusion. I would only have a site listed in a directory if I was doing it for other reasons than SEO nowadays too.
-
I personally don't think that it's that simple anymore. I think that there was a time when you could game Google by trying to make your backlink profile look natural when really it wasn't. Google has a whole team of incredibly smart engineers who are doing everything they can so that they can determine which links truly ARE natural and only count those, and, if you've got enough self made links then penalizing you algorithmically for those links.
There are still some people out there who are quite good at doing things to make it look like their site is more worthy of ranking than it should be. But, as Google gets smarter and smarter, eventually the only answer is to have a site that actually is worthy of ranking well.
-
Thanks Kevin
I have read the article & its very helpful.
Are their any studies on what % you should have links comig from.
Example 10% social
5% directories
Etc etc?
-
Here is an article on it: http://www.ranksolid.com/seo/link-diversity.php
As you probably know, make sure your links are natural. I have seen sites heavily saturated w/one type of inbound link type rank very high and diverse link profiles, not so much. It all depends on the quality of the links--not necessarily where they are coming from (ie-press releases, directories, social mentions & etc.).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Back links from seller review platforms
I did a back link research on one of our competitors and saw a back link from resellerratings.com listed as back link from a high authority website. My question is do any of these review platforms shopper approved, resellerratings, or trust pilot gurantee a do follow back link if i create an account with them? if so, which one?
Link Building | | Swifttechbuy0 -
Is hiring bloggers to review my products while back linking to my website bad for SEO?
For many months I have been following this strategy of hiring high domain authority bloggers to review my products and link back to my website. For a month or two my rankings improved but now I suddenly lost rankings. Can Google penalize me for hiring bloggers to review my products? Bloggers do mention in the blog that the product was requested for editorial review. Any tips will be helpful. Regards
Link Building | | DebashishB
Deb0 -
Will short linking to my site affect SERPs attribution of inbound link?
Some brand partners are using their short links to link back to our site (like bit.ly but they have their own). They have a high domain authority and trust so we want that link back to be read by Google. When I downloaded all inbound links from Moz, this brand's site was not listed, making me worried that the inbound link isn't being seen or considered! Haven't been able to find any info on this...
Link Building | | PAC31350 -
Link removel
When removing links should I be worried about bad links from websites that have already been deindexd from Google or should I think that since it is not in these index any more it cant do harm?
Link Building | | Joseph-Green-SEO0 -
Link value
Hi I have some links from blogs to our ecom website. My question is if anyone knows what happens if you have several different blogs on .blogspot linking in to you. Does that make them loose value because they are on the same domain? I can probably quite easily have 5-10 blogs on blogspot all with PA of 35-40 link in to us. Is it worth striving for or should i strive to get blogs that have their own domain to link into us instead ? Or equally important ? Dan Lærum
Link Building | | danlae1 -
Outsourcing Link Building - What Low LEvel Links Should One Start With 1st
Outsourcing Link Building - What Low Level Links Should I start with if my interest is get free immediate traffic as a direct result from placing links or what ever out there and what should I outsource 1st and why ? What questions should I ask my self that will help me determine where I should start with low level links ?
Link Building | | helpwanted0 -
Should I unify my links?
Checking at opensiteexplorer.org I can see that: mydomain.com has has DA 26, linking root domains 1, total links 22 www.mydomain.com has DA 26, linking root domains 31, total links 89 The 22 links to the non-www domain come from the same site, which I would be able to convince to change to the www domain. Is it worth doing it? Will it add up to better DA? Thanks J PS: with only 32 root domains I think I have to do some serious link building...
Link Building | | TIBA0 -
Creating profiles just to get a link is black hat?
Hi, i have a competitor that is creating profiles in sites that passes ranks in links and putting some links with good anchor text in the bio field. This can be considered a black hat seo? This competitor is getting good rank up with these pratices and i dont know if i can use these same sites too. link to profile: http://interact.webstandards.org/member/89166/ There are a lot of more sites with profiles with no content and just a link to the site. Thanks in advance, Denis
Link Building | | de.tierno1