The Wrong Page Is Still The Only One Ranking
-
For some reason, the search term "Tampa Personal Injury Attorney," shows this page of our's http://www.kempruge.com/personal-injury/ on the second page, but omits this page http://www.kempruge.com/tampa-personal-injury-attorney/ (the correct one). The correct one only shows up in omitted results.
I have posted this question before. I made the changes suggested to me, and it actually worked for a couple weeks. But, it reverted back. I tried for the last two months to fix this on my own, but I just can't figure it out.
Does anyone have any idea what to do here?
Incredibly appreciative of any assistance,
Ruben
-
Hi Ruben,
If the one is showing and it's perfectly relevant and has equally good information, then I wouldn't worry about it. But maybe you think you'll get higher rank for that location if that page ranks, and that may be true. So how do you do that?
First step I'd try is clean up the copy. In my opinion, it's overly optimized with that EXACT phrase occuring 9 times in a small amount of copy. It's unnatural. You wouldn't speak that way, so why write that way, and why would you want your readers to even see that page then? I think Google shares that sentiment. So write for consumer first, Google second.
So what do you write? I've had success rewriting and reusing the main landing page copy, whether that be the home page, or in your case, the generic personal injury attorney landing page for pages like this. You have to consider that anyone landing on this page, assuming you get it to rank, don't have the benefit of landing on the home page and may never see your personal injury page, so you need enough good information here to get them to call. But you don't want duplicate content, so you have to make it different enough. That can be difficult, I know. How many times can you write basically the same thing?
The other option is to provide completely different content and then force them to go elsewhere in search of information about your services. I know that's contrary to logic. It's better to convert them on the spot, but if you can't because your site will have too much duplicate content, or you worry about people landing on this page and it sounding too much like another page they just came from, then make this page very different. But do understand this may be their landing page from the search engine, so be sure to have enough information at the top that tells them they are in the right place and you have what they need. Then fill the rest of the page with geo-specific information that gives you an opportunity to weave your local keywords in. You have an office there. Put your address (with schema code), phone number and map. Perhaps you also include city-specific information that your Tampa target market might find valuable and relevant, perhaps even ways your attorneys are involved in that community or cases they've fought and won in the community.
Finally something I've had success with is thinning out content that seems to be cannibalizing other pages. In your case, you could remove the word Tampa from the page that is currently ranking and link to "Locations" instead. From there link to your city pages. Be careful though. That could have a negative effect. At least you have some rank for that page. You don't want to lose it all, but it could be something to try. But do get that Tampa page in order first. That may be all you need.
My 2 cents for what it's forth. Do let us know how it goes!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my home page ranking much higher than my collection page?
Hi everyone, Why is my client's home page ranking high for a certain keyword phrase rather than a collection page I have which is well optimised for this keyword? The collection page is on the 10th SERPs page. I did see there were keywords used in the footer of page and the keyword was also used in some intro text on the home page so I removed the keyword from these two places nearly 2 weeks ago and requested google to reindex both the collection page and home page and I've not seen any improvement of the collection page's ranking in SERPs. I also changed the meta description and meta title as the ctr was poor but there wasn''t that many impressions either. It is a competitive keyword organically so maybe the collection page's authority is just not good enough compared to the competitors hence why they are choosing the home page as it has higher page authority however this still is not helpful to searchers who land on home page. Does anyone have any ideas of what else I can do to get google to rank the ocllection page higher for the keyword instead of home page?
Intermediate & Advanced SEO | | TZ19820 -
Site ranks good for all keywords except the important ones
Hey guys I am the marketing manager for https://www.tadibrothers.com/, i started a year ago when the website was ranked very poorly on most keywords, I got most of our nitch keywords rank well to fist page except the most important ones. backup camera
Intermediate & Advanced SEO | | TadiBrothers
backup camera system
wireless backup camera system
rear view camera Our backlinks campaign is doing well 15 backlinks on average every month.
on-site optimization is also good.
Our Domain authority is better than all our competitors. Can anyone Please help me to understand why they do not rank well? Hope to hear from someone soon1 -
How to rank same page for multiple related keywords
We need some of our pages to rank for multiple related keywords. But we cannot optimise one page for multiple keywords which might end up ranking for none of them; at the same time we cannot optimise it for one keyword as we ignore other keywords. I think creating multiple landing pages for very related keywords will confuse users and search engines as well. How to handle this?
Intermediate & Advanced SEO | | vtmoz0 -
Google is indexing the wrong page
Hello, I have a site I am optimizing and I cant seem to get a particular listing onto the first page due to the fact google is indexing the wrong page. I have the following scenario. I have a client with multiple locations. To target the locations I set them up with URLs like this /<cityname>-wedding-planner.</cityname> The home page / is optimized for their port saint lucie location. the page /palm-city-wedding-planner is optimized for the palm city location. the page /stuart-wedding-planner is optimized for the stuart location. Google picks up the first two and indexes them properly, BUT the stuart location page doesnt get picked up at all, instead google lists / which is not optimized at all for stuart. How do I "let google know" to index the stuart landing page for the "stuart wedding planner" term? MOZ also shows the / page as being indexed for the stuart wedding planner term as well but I assume this is just a result of what its finding when it performs its searches.
Intermediate & Advanced SEO | | mediagiant0 -
Duplicate page title at bottom of page - ok, or bad?
Can I get you experts opinion? A few years ago, we customized our pages to repeat the page title at the bottom of the page. So the page title is in the breadcrumbs at the top, and then it's also at the bottom of the page under all the contents. Here is a sample page: bit.ly/1pYyrUl I attached a screen shot and highlighted the second occurence of the page title. Am worried that this might be keyword stuffing, or over optimizing? Thoughts or advice on this? Thank you so much! ron ZH8xQX6
Intermediate & Advanced SEO | | yatesandcojewelers0 -
Why does our business directions page rank above business profile page
Hi All, We are having an issue at the moment where our business direction page is ranking above the main business profile page. Our website is zodio.com, similar to Yelp but for South East Asia. An example of each page is below: Business Profile Page - http://www.zodio.com/business/detail/126037914/chowking Business Directions - http://www.zodio.com/business/direction/126037914 On many of our long tail searches for particular businesses, the business directions rank above the business details. Does anyone have any idea of why this would happen? I have researched Yelp and they do not have this issue. A few search examples in Google are as follows (one is in Thai): agonos dental clinic เวิลด์ชาร์มมิ่ง kawanku elektrik I have been rattling my brain and search for answers but cannot find anything. The communities help would be much appreciated. Many Thanks, Neil W
Intermediate & Advanced SEO | | zodiothailand0 -
Dynamic pages - ecommerce product pages
Hi guys, Before I dive into my question, let me give you some background.. I manage an ecommerce site and we're got thousands of product pages. The pages contain dynamic blocks and information in these blocks are fed by another system. So in a nutshell, our product team enters the data in a software and boom, the information is generated in these page blocks. But that's not all, these pages then redirect to a duplicate version with a custom URL. This is cached and this is what the end user sees. This was done to speed up load, rather than the system generate a dynamic page on the fly, the cache page is loaded and the user sees it super fast. Another benefit happened as well, after going live with the cached pages, they started getting indexed and ranking in Google. The problem is that, the redirect to the duplicate cached page isn't a permanent one, it's a meta refresh, a 302 that happens in a second. So yeah, I've got 302s kicking about. The development team can set up 301 but then there won't be any caching, pages will just load dynamically. Google records pages that are cached but does it cache a dynamic page though? Without a cached page, I'm wondering if I would drop in traffic. The view source might just show a list of dynamic blocks, no content! How would you tackle this? I've already setup canonical tags on the cached pages but removing cache.. Thanks
Intermediate & Advanced SEO | | Bio-RadAbs0 -
Does title text of homepage effect ranking of sub pages?
Question is pretty much summed up in the title. I realize that title text on a specific page can effect the ranking of that page. But what I'm getting a feeling of lately is that google uses the title text of your homepage to effect the ranking of the site on a whole. Thoughts?
Intermediate & Advanced SEO | | adriandg1