Using https: Beyond the standard seo metrics
-
Hi All,
I've been doing quite a bit of browsing around the topic of utilising https vs http when constructing urls and I wanted to know if anybody has research on the customer perception of a site where all urls are https. We originally used rel canonical tags to inform the browsers that the http and https were the same but we are considering stepping this up to having the http pages redirect to the https and I'm wondering how customers may react if they know that all pages are https.
Anybody have insights on possible outcomes?
Thanks,
Tom
-
Hi Tom (great name)
I work in an industry where security is paramount. From what I have seen for a region where we made the switch to all https (after doing what you have done beforehand as well), I can tell you that it has been very well received. It's actually a bit of a selling point for us - we're able to say that every part of our site is SSL protected and customers like that, it gives an extra layer of security for them. And, so far at least, we've not experienced any negative connotations with the move, with people being put off or confused by the switch.
I actually think we're on our way to a more secure web and more HTTPS being the norm. SEO wise, there's even been talk of SSL sites being seen more favourably than non-SSL sites, although I'd say we're a long way off from that.
I would make the change if you think it will be beneficial to your clients - which I think for the most part it will. Make sure you take care of the necessary SEO steps like canonicals/redirects, but it sounds like you're well ahead on that front.
Hope this helps
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HTTPS
Does it matter if you have an Extended Validation Certificate or will a standard one do. This is for an Enterprise site with many sub domains etc. Thank you Mozzers! Sincerely V
Search Behavior | | vijayvasu0 -
SEO For A Title Company?
Has anyone ever had success with doing SEO for a title company? The owner of our law firm has one, and I'd be happy to work on it, but it just doesn't seem to be cost-effective. From my experience, title business goes to people who personally know the realtor; no one who actually has a say is "googling title companies." But, if I'm wrong, I'd love to hear it and any experiences you want to share. Thanks, Ruben
Search Behavior | | KempRugeLawGroup0 -
Is putting/removing Adsense ads on the site affects crawling for seo?
Because I noticed when we totally remove Adsense ads on our site, the pages crawled per day on the google webmastertools suddenly dropped into noticable amount and we tested again to turn it on for a singe day, it jumped up again. So if Adsense affects crawling then, if we have adsense ad on all pages of the site the more chances it gets crawled by the bot? WS76R8w
Search Behavior | | CruiseControl0 -
Using Google Analytics to See What Time of Day Visitors View My Site
Hi folks, My company has Google Analytics setup for all of our websites, but I am a bit stumped on something. Now, this may not be possible, but am I able to see what time of day visitors most frequently view my blog? I would like to optimize blog post publishing for when I know we have in influx of visitors, yet I cannot find this information on GA. Any input would be much appreciated. Regards,
Search Behavior | | Instabill
Meghan0 -
What is SEO to you
We define SEO, as search engine optimization. Though it is more of an art. A web developer is not necessarily a SEO and vice versa. In my job as a web developer I wear many hats, and often asked what exactly SEO is. Before panda the seo industry seemed to follow "tricks" to get sites ranked. This practice lead to many seo company's thinking that spamming links, using link exchanges, link rings etc.. was actually the way to "SEO". So now it seams SEO is simply a short word as to how to get your site in top results, thusly ignoring the actual definition. As a web developer I always viewed SEO as a way to help the search engines understand what my web page is about. What do you think SEO means to you and your company?
Search Behavior | | donford0 -
Mechanical turk, should I use USA workers?
I have testing out MT to try to influence Bings auto suggestions. Should I only use USA workers, or will world wide workers have the same effect?
Search Behavior | | KristopherWho0 -
Https & www
Hi, I've looked all over for this, maybe I am searching for the wrong thing but here is my question. My site is https://mysite.com yet I want it to display as www.mysite.com in the SERP. Is this possible? I realise people like secure but I would rather display it as www because I believe people are going to skip over a result (sometimes) if it they are not sure what the https is. My SSL certificate is for mysite.com, would my issue be resolved if I bought it for www.mysite.com instead? Thanks in advance!
Search Behavior | | Hughescov0 -
Google button +1 ( SEO point-of-view )
Hello Folks, First of all, I want to start by: this is a "discussion" topic, which theres no right or wrong answer. I would love to hear from everyone your toughts about the GOOGLE +1 BUTTON , for the SEO point-of-view indeed. I assume that I did not add it to my websites yet, theres some reasons why. You guys added it? How is your audience behaviors against the button, they often click on it? It changed anything in your ranks, after they clicked on it? Thanks in advance.
Search Behavior | | augustos0