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SEO For A Title Company?
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Has anyone ever had success with doing SEO for a title company? The owner of our law firm has one, and I'd be happy to work on it, but it just doesn't seem to be cost-effective. From my experience, title business goes to people who personally know the realtor; no one who actually has a say is "googling title companies." But, if I'm wrong, I'd love to hear it and any experiences you want to share.
Thanks,
Ruben
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I bet content on that topic would be good linkbait.
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Thanks Cole!
We actually rank pretty decently for putting hardly any effort into it, but just like with your clients, very little (I'd almost say none) comes from it. But, thank you so much for mentioning "Remarketing," because you're right, the "title industry is a top-of-mind game." That is definitely something we could work on.
Thanks again,
Ruben
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Hey Ruben,
I've done some work for a couple title companies. If you Google "title lawyers lafayette la" or "title attorneys lafayette la," we rank #1. HOWEVER, our client has not seen a big jump of incoming customers from the website. In addition, we have recently added on local SEO (Google Places for business).
I've seen local SEO (Google Places for business) have tremendous success with a local criminal lawyer in town.
Conclusion: Local SEO may be more valuable than attempting to rank #1 on Google, but it is important to remember that your Local SEO (Google Places) is affected by your organic SEO as one of many factors.
I suggest: Having A+ on-site optimization (URL's, Title, Meta Description, Content with focused keywords, h1-h3 headers, image alt tags). And pursuing Local SEO via Google Places. Make sure to fill out all of the information within the account and I hope you achieve first page of Google Maps on SERPs.
Other marketing efforts: We have seen success from doing Facebook Ads targeting the real estate companies in town (custom audiences would be great too). We have also seen good success in Remarketing. Considering the title industry is a top-of-mind game.
Good luck!
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