Why does SEOMoz Pro only do Rankings Once a Week?

[findachristianjob]

Not sure I understand why the SEOMoz PRO report of rankings only occurs once a week? Any ideas?  Seems like it would be easy to just pull that ranking report at any time.

[Stephan765]

To keep the price down at $99. Devoting resources to bi-weekly ranking reports wouldn't be the best use of them, I imagine. The same resources could be used to analyse better data more often. You could also ask - why only 50 credits for the keyword difficulty tool? They're just delivering what they feel is the optimal balance of features for the $99 you pay.

[oznappies]

I do tend to watch my main keyword as it teaters between 10-12 as page 1 tends to create large spikes in traffic for us, but I'm not an SEO, just a developer keen to keep a site on page 1. The rest of the keyword, I just watch the summary.

[EGOL]

They know that SEOs obsess over their rankings too much... and if they updated it daily we would spend too much time looking at ranking reports and not enough time on our more important work. 

[oznappies]

This one was discussed recently in another post but the bottom line is resources. There is a reaserch Tool 'Rank Tracker' that you can use daily, but 300+ keyword for each of SeoMoz's customers every day automatically would mean they would need more resources and add costs which they would have to pass on to us. Most people would probably net check daily anyway. Even Google analytics are a few days behind in their reporting.