Site appears to rank very low
-
Hi,
A site we manage is ranking very low for it's main key phrases. The site is www.moremouse.com.
For example for the phrase "orlando vacation rentals" it ranks around page 12 which seems very low considering the DA, PA, links, etc. compared to many sites ranking much much higher.
Can anyone see anything obvious that is causing it to rank so low?
Thanks
Pete
-
You're in a good position with the site, because as far as I can see the business is well-liked and referenced. Definitely try and put the dampeners on those comment links and if you can, recommend re-investing budget in a more natural linkbuilding strategy that matches up to the calibre of the business. I appreciate this can be tricky though if it's a third party building those links.
I think for the next few months I'd concentrate on improving the content on-site and using digital PR (definitely not press releases, but buzzworthy articles/content that people want to share) to build brand links. Hopefully the comment spam will be outweighed by those, if not a few guys here more experienced with disavows can advise if this is necessary.
-
To be honest that is hard for me to answer as I do not know how many links were requested by the other person.
I will get the comment links stopped ASAP and take yours and Zippy-Bungles advice.
Thanks for your help.
-
I'd definitely suggest putting stoppers on the comments before you get hit by something, as that linkbuilding resource could be placed more strategically elsewhere. Even though it looks like a lot of these pages have high DA/PA value, if the links you're getting from them are comment spam, I personally wouldn't really count them as adding long-term positive value to your website.
Out of the links you have to your site, how many would you say are comments/bought vs natural? I can see some great citations like http://traveltips.usatoday.com/vacation-homes-within-4-miles-disney-world-29718.html
But there's some really dodgy looking things like: http://www.cxotoday.com/story/leadership-notes-the-art-of-listening-with-empathy/
Chances are, if the bulk of your links are comment spam then you might have issues ranking. Building more natural links and following the advice of Zippy-Bungle (which is an amazing username to type out) would help.
-
No significant drop. The rankings were poor before then.
-
I definitely wouldn't rule it out, if there's been a big spike in these then it could impact your rankings. Especially as it's quite spammy and there's a lot of over-optimised anchor text (on OSE I'm seeing more variations "orlando vacation" + rent compared to your brand name). Have you experienced any drops in traffic since May?
-
They have been created by someone else connected to the site. Do you think they will be hurting the site this much?
-
Hey,
I'm actually looking at holidaying in Orlando, so this is super handy for me!
I'm just having a look at your backlinks and it seems like there's quite a bit of comment spam, for example, this one from May 2014: http://www.buildings.com/buzz/buildings-buzz/entryid/51/a-breath-of-fresh-air-why-and-how-to-improve-indoor-air-quality.aspx There's another one here from May: http://tempedit.outotec.com/en/Careers/Job-rotation-blog/Dates/2013/3/A-regular-day-with-the-Lady/
Are these comments something your team would be creating?
-
Thanks for your reply . Some of the anchor text is exact but so is that of many competitors that rank much higher.
I have already checked Webmaster Tools and cannot see any issues at all.
-
It looks to me that
- the only use of Orlando Vacation Rentals is in the Title
- No use in body
- No H2
- No use in image ALT tags
- only 320 words - possibly too short for something this competitive...
I'm rubbish at reading html but there are probably a few more where those came from.
Why not create a new landing page - www.moremouse.com/orlando-vacation-rentals - and optimise it for this phrase. Don't include it in the navigation but make sure it is in the site map so it gets indexed.
Sure the page authority will be lower but if you track the keyword on Moz you will see how the ranking switches from one page to another as the on page works better
-
My guess is that the anchor text used in the linking domains is an exact match for the term you are trying to rank for:http://moz.com/researchtools/ose/anchors?page=3&site=http%3A%2F%2Fwww.moremouse.com
I would check in Google Webmaster Tools to see if your site has been penalized.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to rank for variations of your business name?
Our business name is APVelocity. We are ranking when it is typed APVelocity, however we are finding many people are typing it AP Velocity. When it is typed with a space, we are not ranking. What is the best way to ensure we show up either way?
On-Page Optimization | | mbrowntci2 -
Improving the search function on my site...
Hi all, The search function on my site is pretty bad... it basically lists every single product for any search query. Has anyone got experience integrating a 3rd party tool such as Google Custom Search or Pardot and if so which would you recommend? Alternatively, any tips on improving/ creating rules for site search would be appreciated. https://www.boardwarehouse.co.uk/ Thanks, Alick
On-Page Optimization | | Alick3000 -
Low quality links
I remember finding a tutorial on MOZ about how to remove low quality links. But i cant find it now. can someone help?
On-Page Optimization | | kevinbp0 -
Why is my key word rank so horrible?
I've been with seomoz for a couple of months now. I've been working hard trying to rank for the key word "kayak fishing" on my site yakangler.com. My onpage report for my home page is an A, my moztrust rank is higher than my competitors. I don't have the most links but I don't have the fewest either. Why am I ranking so horribly. Last I checked I wasn't on the first 50 pages for Google search. Any advice would be greatly appreciated!
On-Page Optimization | | mr_w0 -
Does anyone know of a Domain auction site that includes MOZ rankings?
Trying to locate a site that has this as part of the search criteria
On-Page Optimization | | hooopdream0 -
On-Site Optimization and Repeat Customers
Hello, One of my clients has repeat customers. All of his surface level categories are optimized. None of his 2nd or 3rd level categories are optimized at all. Is there any harm in optimizing these 2nd or 3rd level categories. Is there any way it could cause a problem with repeat customers? I didn't think so but I want to make sure. Thanks!
On-Page Optimization | | BobGW0 -
Best way to link to an affiliate site.
I have a site that promotes a single affiliate product. Would it be better to have a "buy" button in the content that goes straight to the external affiliates website or should I send it all to an internal page that redirects thus only having 1 external link to the product site.
On-Page Optimization | | jafabel0 -
Monitor site loading speeds
We all know that site loading speed is important for google ( and getting more important), and currently we are considering moving to a dedicated server. But I would like to measure pur current loading times and compare them to our competitors. I know that webmaster tools shows you your loading times, but its seems a bit random with its results, and I know analytics also now records speed, but the sample sizes seems to be too low. When I googled website load times, I got a load of different free tools but they seem to give conflicting results e.g one said that our avg kb load time was 0.02sec and our competitor was 0.01, but a different site says our sites loads in 1.7 secs and our competitor loads in 11sec (our home pages have similar total file size for our homepage. ) Also what would be useful would be a way to monitor of website loading speed to see when it slows down, so we can figure out why. Does anyone know of any good reliable programs or sites that does this?
On-Page Optimization | | eunaneunan0