Google Shopping tracking as organic traffic - help!
-
Hey guys,
I have an eCommerce client who sometimes runs Google PLA and Google Shopping campaigns. However, we don't run his AdWords for him, just do his SEO.
At the moment, the Shopping campaigns track as organic traffic within Analytics. And I can't see any way to change this! It's so infuriating.
How do I change this?
Thanks!
-
Thanks for these two articles
-
Just tell them to use the Analytics URL builder for all the PLA ads that aren't tracking right, the click-through URL's can be generated with the tool below.
http://gaconfig.com/google-analytics-url-builder/
Good luck.
-
See if you can find your solution here- http://searchengineland.com/google-shopping-7-advanced-tips-strategies-for-merchants-126166
-
I've already looked at this article and the advice is kind of redundant because it was written back in 2011 when the filter system was different.
I've tried creating a different filter, but nothing seems to work.
What should I ask my client to change within his AdWords account to stop the campaigns from doing this? Has he tagged them incorrectly, if at all? How would I find this out?
Thanks.
-
Got you.
In the case of Google Shopping listing clicks, these will show up as Organic and not cpc. However, these will not track separate from your normal organic traffic. To be able to know how they report you will have to create a filter.
You can find the instructions for implementation here- http://moz.com/ugc/tracking-google-shopping-traffic-with-google-analytics-14244
Don't forget to read the comments by the author of this post as there is some updated filter information in an update posted to the comments.
For more information you can read this discussion- https://www.en.adwords-community.com/t5/Tracking-Reporting/Google-shopping-results-in-google-analytics/td-p/109822
Hope this helps!
-
Hi,
Thanks for responding. It's definitely connected, but normal paid advertising is tracking as normal; it's the Google shopping PLA campaigns that are tracking as organic. What do I need to tell my client to change in his AdWords account to help alleviate this issue?
Thanks!
-
Hi,
Thanks for responding. It's definitely connected, but normal paid advertising is tracking as normal; it's the Google shopping PLA campaigns that are tracking as organic. What do I need to tell my client to change in his AdWords account to help alleviate this issue?
Thanks!
-
Hi,
Thanks for responding. It's definitely connected, but normal paid advertising is tracking as normal; it's the Google shopping PLA campaigns that are tracking as organic. What do I need to tell my client to change in his AdWords account to help alleviate this issue?
Thanks!
-
Yea, by default auto-tagging is turned off. Forward this URL to the team running the adwords and tell them it's important that they turn auto-tagging on: https://support.google.com/adwords/answer/3095550?hl=en
Even if you don't connect your Adwords and GA accounts, if the company running your clients adwords can simply turn auto tagging on, you'll be able to see PLA and Adwords data as a different channel from within the Acquisition tab in Analytics at least.
-
Hi There!
It looks like they haven't linked Google analytics account with adwords. In this case, you can't see paid traffic in Google Analytics.
Also, make sure that they have auto tagging enabled in their Adwords account.
Hope this helps!
-
Are you certain the client's Adwords account is connected to the Google Analytics account? Make sure everything from the Google Merchant Center to Adwords to GA is connected properly. Then GA should report any Adwords campaigns correctly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cross domain tracking Google Analytics
Hi there, Got a question on cross domain tracking: We have a couple of TLD's to serve localized content to our visitors, next to our main .com TLD where our app is running as well in a subdomain. Situation is this: Local sites:
Reporting & Analytics | | jorisbrabants
marketingsite.be
marketingsite.com.br
marketingsite.fr Main site: marketingsite.com
app.marketingsite.com Conversion gets triggered when somebody ends up in app.marketingsite.com/firstuse for example. People can sign up at the local site filling in their email but they end up in app.marketingsite.com/firstuse Reading this article on cross domain tracking I'm getting a bit confused on the setup of the tracking code itself. The sample code provided shows these two lines: ga('require', 'linker'); ga('linker:autoLink', ['maindomain.com','targetdomain.com']); Now the question 🙂 Is it correct when I think that maindomain should be replaced with our local TLD's on every one of those, and that targetdomain is where the conversion happens? In this case the .com site?0 -
Re-classifying a Traffic Source in Google Analytics
Hey All, I think it's inside of the Admin section of Google Analytics, right now I have a traffic source from the domain of indeed.ca that is being classified as Organic traffic when it should be classified as referring traffic, how can I tell Google Analytics that all traffic from this source should be classified as referral traffic and not organic traffic? Furthermore, after I make this change, will Google Analytics re-classify my past data so I can do a proper analysis? I can't remember how to do this and any help would be appreciated! Thanks!
Reporting & Analytics | | EvansHunt1 -
Google Webmaster. Backlinks
GWMT only shows that there are 3 domains pointing to a site of mine. I'm looking under "Links to site". But this can't be true because the site is pretty old and I know there are hundreds of domains that point to this one. What would explain this discrepancy? And is there some other free tool that will show all the backlinks? I've used Opensite explorer but that tool isn't close to comprehensive as GWMT usually is (based on other sites I've analyzed)
Reporting & Analytics | | priceseo0 -
Google Analytics Goals are not recording
Hello! I've set up Goals within Google Analytics and they aren't registering. I'm wondering if someone can review what I've set up to see if I've entered something wrong. I'm trying to track enrollments. Here's the site info: Enroll URL: http://www.careplusdentalplans.com/individuals/enroll-careplus/ Upon completion, the user goes to a Thank You page and our CMS generates a trailing URL parameter. For example: http://www.careplusdentalplans.com/index.php/individuals/enroll-careplus-thank-you/#123456789 My Goal info in GA: Goal URL: /individuals/enroll-careplus-thank-you/
Reporting & Analytics | | SmileMoreSEO
Match Type: Head Match (to disregard trailing URL parameter)
Goal Funnel: Step 1: /individuals/enroll-careplus/ I'm curious if the problem lies in either: The URL: Notice how the URL adds /index.php/ on the thank you page. In that case, should I enter the full URL in the Goal instead of the truncated URL? The Funnel: Is it necessary to show the initial Enroll page or if I'll see that in the Flow Visualization regardless? Thanks in advance for helping me out. Erik0 -
Google Analytics and DNS change
Our new alumni application is going be tested at domain uva.imodules.com . We are going to collect traffic data with a Google analytics account number UA-884652-XX. So going to uva.imodules.com/myPage.html would send its data to Google Analytics with that account number. Then when it is ready for production we are going to just change the domain name of the application and switch the DNS over to dardencommunity.darden.virginia.edu . So going to dardencommunity.darden.virginia.edu /myPage.html would send its data to Google Analtics with that SAME account number. Aside from having the testing domain data in the same profile are there any other issues/problems we may run into?
Reporting & Analytics | | Darden0 -
Funnel Visualization in Google Analytics
Hello. I have a question about funnel visualization in Google Analytics where there is an eCommerce goal (i.e. add to cart, shipping, purchase) with the first step being mandatory. Issue:
Reporting & Analytics | | Unity
The amount of completed purchases reported in GA doesn't match the actual transaction figure via the eCommerce platform. Question:
I was wondering if anyone knows why this occurs? I have a few ideas on why however I haven't been able to locate any supporting evidence. So I was hoping to generate a few ideas from the SEOMoz community to help me investigate further. Any ideas welcome! Much thanks,
Davinia0 -
Cookie tracking in Google Analytics
Hi How do I remove the "/?__utma=...." at the end of my URLs?We have a site http://www.jetonline.co.za/, if you click on one of the menu navigation links i.e. "fashion". A long "/?__utma=...." url appears. I understand this is for tracking as we have separate domains for each page but is there a way to remove this dynamic url and keep it hidden from users?Thanks in advance
Reporting & Analytics | | NeilPursey0 -
Exclude Traffic from India
i would like to exclude all traffic coming from India using Advanced Segment in Google Analytics. How do i go about it ? Will it be applied to future traffic also ?
Reporting & Analytics | | seoug_20050
