How can I increase my domain authority score?
-
We've jumped up in our rankings, page authority scores, and our toolbar PR over the past year, but our domain authority score remains the same as it was this time last year.
I have noticed that for most people's sites, domain authority is typically higher than page authority, and my suspicion is that our domain authority score staying static is capping our page authority potential to some degree. Our SEOmoz scores are quite low for our toolbar PR.
I've looked at the SEOmoz page relating to domain authority, and it rather vaguely says 'improve SEO generally across your site'.
Other than age, the only thing I can think of is that maybe we have backlinks ranging across too broad a spectrum of topics. Being a web hosting company, we get a lot of links from our customers' sites that aren't related to our industry.
Anyone got any specific advice? To provide some context, it's a PR7 website that's around a decade old with links in the hundred thousands. We score just 59 for domain authority.
Thanks in advance,
Jenni
-
Good point, I guess it's partly because it's an 'unknown' factor right now and I want to find out more about it. We rank better than a couple of competitors who have much better page and domain authority scores and I'm curious as to why that is. It seems like there is a big discrepancy between how SEOmoz views our site and how Google views it (search rankings + toolbar PR), and I'm wondering what's causing it.
We spend a lot of time on tools, content and website improvement, which definitely has a lot of customer benefits so it's worth doing it for that alone - customer satisfaction is our main focus. We have gained a lot of links and personal recommendations which are massively valuable in themselves, but domain authority hasn't increased at all. Thanks for your reply, always good to keep an eye on the bigger picture
-
We have gained quite a lot of good links to our core inner pages in the last year, including one from The Guardian. It seems strange that our domain authority hasn't even increased by 1 from that over the course of a year.
On the other hand, we have lots of pages so maybe we need to try and attract links to a greater number of them. Thanks for the idea!
-
I agree. The only way I know of to increase Domain Authority is in bound links from other trusted sites.
-
From my understanding in order to improve your Domain Authority score, you need to acquire more incoming links to your deep content pages and have a good internal link structure which will allow you to pass your linkjuice from page to page across your website.
This is just an assumption, but you are probably attracting a lot of links to your home page rather than sharing or spreading that linkjuice across your website using internal links or acquiring incoming links to your deep pages.
Domain Authority in essence measures your entire website as a whole, try to distrubute your links that are pointed to your homepage, and send that link juice to your content pages across your website.
Use infographics, or other great content to attract deep incoming links to your website, than use internal linking to spread linkjuice to your other pages on your website.
Hope that helps:)
-
Your site sounds a lot like mine.
I am betting that your site is pretty successful.
If that is true then why is it important to improve the domain authority? I think that is something that arrives on its own if you are building a great website. It is the result of being a great webmaster.
Just saying what I would be doing... I would not be chasing domain authority, I would be focused on things that please visitors, improve my website, make people want to link to it. Do that and domain authority will rise as a result.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Struggling with the principle of backlinks, all i can see for the competition is directories?
Hey everyone, I have been using the open site explorer to check the linking domains/inbound links of competition for window suppliers. I've read that directories generate pretty much no link juice, yet all i can find for pretty much all of the well ranking competition (other than few very major companies) is directory listings. This leaves me wondering whether just submiitting to 5-10 good relevant directories would help tip me above some of the competition... I've read quite a lot about generating quality backlinks but i still haven't got my head around how to actually do anything myself that would be potentially useful. All i've done so far is post to relevant high authority directories and a couple relevant forums. I have pretty much £0 budget but a decent amount of time and strong graphic design and animation skills so feel like i can put that to use but again would have no idea what to do even if i created something share worthy. I can't imagine succesfully contacting anyone and getting them to link back to me or share my content.. Thanks for any advice...
Moz Pro | | binkez320 -
Domain Authority Goes Down After Https change
We just moved our domain from http to https. We have been at a solid 89 for domain authority for the past year, but this month we are now at 88. Does changing to https cause the domain authority to go down and is this just a temporary fluctuation?
Moz Pro | | greenjane0 -
PR2 vs Page Authority 65
Looking at a website that has a Google Toolbar rank of 2. Moz Authority is 65. Why would there be such a huge difference? Site has been around since 2000 but has not been updated. Mosst of the links are from 3000 links all owned by the same person.
Moz Pro | | Ebtec0 -
Can I add another user to my SEOMoz Pro campaign?
I have a couple of campaigns on my SEOMoz Pro account and I would like to give access of one of theses campaigns to a SEO consultant, is that possible? Or do I need to give access to my full SEOMoz account?
Moz Pro | | bernardovailati3 -
What's the best way to switch a campaign from sub-domain tracking to root domain tracking?
I realized after the fact that one of my campaigns also has a mobile website sub-domain that I'd like to track (ex: http://m.website.com). How can I switch this campaign over to root domain tracking without deleting everything and starting over?
Moz Pro | | CFW-SEO1 -
How can authority of the page be higher then authority of the domain?
In the opensite explorer most of the links that I see have a higher domain authority and lower page authority which makes sense to me because I thought that domain authority is an aggregate of its pages authority. But apperently I was wrong because sometimes I see that the page authority is greater then its domain? How could that be?
Moz Pro | | SirMax0 -
Impact of 301-redirected domains on OSE Metrics
When looking at the OSE metrics (DA, PA, Number Linking RDs etc.) is it purely based on OSEs evaluation of the specific domain or will it take into account links that have been 301-redirected to the domain?
Moz Pro | | bjalc20110 -
Different Moz Scores Between Page and Subdomain
The Moz scores for a page-specific website:: www.website.com are different than the subdomain: www.website.com/. www.website.com: Page MozRank: 4.58
Moz Pro | | DanSpeicher
Page MozTrust: 4.9 www.website.com/ Subdomain MozRank: 5.21
Subdomain MozTrust 5.18 Does that have any significance? Should I be routing pages to the " / " version? Thanks, Daniel0