Removing Low Rank Pages Help Others Shine?
-
Good Morning!
I have a handful of pages that are not ranking very well, if at all. They are not driving any traffic, and are realistically just sorta "there". I have already determined I will not be bringing them over to our new web redesign.
My question, could it be in our best interest to try and save these pages with ZERO traction and optimize them? Re-purpose them? Or does having them on our site currently muddy up our other pages?
Any help is greatly appreciated!
Thanks!
-
If they have no traffic and no links, I would not move them.
I would only re-purpose them if you think that by combining/editing them they would have value, but in a situation like this, that usually isn't the case.
(Unless we are talking about a significantly large percentage of your website becoming 404--in that case some rewriting/repurposing would be in order.)
-
I think you have the right idea. If these low ranking pages have thin or low quality content, you can definitely re-purpose or remove them. It will probably lead to a better website/user experience. You can also consider merging content if you think it will make for better quality content overall.
I would take a look at this Moz Blog post on content auditing. It's pretty much the most thorough guide out there on the subject as far as I'm concerned.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page not being ranked properly
Hi, Wondering if someone could possibly shed some light on why some of our pages are not being ranked properly on Google. For example this page https://www.mypetzilla.co.uk/dog-breeds Keyword "Dog Breeds" we can't be found on and we are absolutely baffled why? Could it be that we are listing all 100 and something dog breeds on one page? Should we introduce pagination or load more as user scrolls down. This page has been up for at least 4 years. Any suggestion or advice would be much appreciated. Many thanks
Intermediate & Advanced SEO | | Mypetzilla0 -
My product category pages are not being indexed on google can someone help?
My website has been indexed on google and all of its pages can be found on google except for the product category pages - which are where we want our traffic heading to, so this is a big problem for us. Our website is www.skirtinguk.com And an example of a page that isn't being indexed is https://www.skirtinguk.com/product-category/mdf-skirting-board/
Intermediate & Advanced SEO | | chelseaskirtinguk0 -
A single page from site not ranking
Hello, We have a new site launched in March, that is ranking well in search for all of the pages, except one and we don't know why. This page it is optimised exactly the same way like the others, but still doesn't rank in Google. We have verified robots.txt for noffollow, noindex tags, we have verified if it was penalized by Google, but still didn't find nothing. Initially we had another site and was on the topic of this page, but we have redirected it to the new one. In case this old site was anytime in the past penalized by Google, could it be possible that the new page be influenced by this? Also, we have another site that ranks on the first position, that targets the same keywords like the page that does not rank. It was the first site we launched, so it is pretty much old, but we do not have duplicate content on them. Maybe Google doesn't like the fact that both target the same keywords and chooses to display only the old site? Please help us if you have any ideas or have been through such thing. Thank you!
Intermediate & Advanced SEO | | daniela.pirlogea0 -
Help! Rankings dropping after optimising
I have been using MOZ a lot, in the past I have always been able to optimise a website enough to rank well in my local areas, but lately every time I optimise a website based on MOZ recommendations the rankings are just dropping and dropping... I haven't focused any efforts on backlinks, but a few sites have gone from the first page of SERP to 2nd and continue to drop... I have 2 example sites: https://www.documentmanagementsoftware.com.au/ - optimised for "Document Management Software" - was initially ranked no.7 in google AU, now it is no.16 after my efforts. http://www.tmphysio.com.au/ - optimised for "canberra physiotherapy" - was no.6 now it is dropping to no.9 after 'optimisation' Any help or insights would be extremely helpful as I feel hopeless!
Intermediate & Advanced SEO | | thinkLukeSEO0 -
Blog home page and ranking
My question is in regards to ranking a blog under our domain www.xxx.co.uk/blog If we are targeting pc blog should the home page have some content in the side bar or somewhere that stays there contantly.
Intermediate & Advanced SEO | | BobAnderson0 -
Home Page Rankings Drop
Hi all we have being working with a small local client in the last few weeks getting good rankings using onsite op, and business listings we have been getting good ranking ie top 15 then today we drop right out the top 50, after completing manual checks i see the keywords as all related | glasgow catering | Not in Top 50 | down > 42 | |
Intermediate & Advanced SEO | | Will_Craig
| catering glasgow | Not in Top 50 | down > 41 | |
| glasgow caterers | Not in Top 50 | down > 39 | |
| caterers in glasgow | Not in Top 50 | down > 37 | |
| caterers glasgow | Not in Top 50 | down > 32 | Also when completing manual checks on the above keywords, the home page is not ranking what so ever, infact its missing i went 300 results deep and cant find it, other inner pages rank but not the home. The only other recent change is that we now have a listing under the Google maps section of the homepage on page 1 any advice www.georgieporgies.co.uk0 -
Best way to improve page rank
I notice many small business sites seems to have a page rank of 3,4, or 5 which don't appear to be doing a great deal of SEO on their websites. i.e these are very basic sites with a little static content that rarely changes, no blogs or particular links. Does having a high page rank still mean your will achieve better search engine positions? whats the best way to improve page rank for small business sites? thanks
Intermediate & Advanced SEO | | Bristolweb0 -
How to increase the page rank for keyword for entire site
sorry for my bad english is there any way to increase the ranking for a keyword for the entire site .i know that seo is done per page basis .my site contains 1000ds of posts and i cant get back links for each and every post .so i picked 4 keywords which are mostly used while searching my products , is there any method i can increase my ranking for those keywords like increasing domain authority EXAMPLE :like if i want to increase my ranking for "buy laptop" .if any user searches In google with buy laptop i want my site or any of related pages that match the user search query must show up in front
Intermediate & Advanced SEO | | prakash.moturu0