Domain Authority and Page authority for external links. What's the difference in value?
-
Hi Guys.
I understand the difference between page authority and domain authority in terms of how likely that page is to rank.
But what about a links from a high DA site, but from a low PA page?
We’ve identified a client with extremely high DA (73/100), but their blog page has a PA of 1/100. Would a link from this page be pretty much valueless due to the low PA? Or would it still be quite strong as the DA is so high?
Perhaps you could point me to some good reading or Moz post on this topic?
Thanks guys.
Isaac.
-
Great Stuff! Thank you for your time guys.
-
Hello Isaac,
I agree with Ruben,
PA can be the result of a new/unranked page or one that wasn't properly optimized, whereas DA is hard to argue with. It is a trusted source and that trust flows through the page by virtue of it coming from the same domain.
It could also mean that their link profile has targeted their home page (or others) instead of this blog post (or the blog in general). There can be many reasons for this, but in all likelihood this link will help you out.
Check out the reading Ruben provided you with - it will go into this with more detail. I'm around if you have follow-up questions.
Hope it turns out for you!
Rob
-
Is a great question isaac633. In my opinion, I think that both are very important but If I could be linked from a page with PA 70/ DA 10 or other with PA 10/ DA 70, I would choose the second one with more DA. This was asked too here http://moz.com/community/q/da-vs-pa-when-building-links
Bye!
Rubén
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Domain has a couple of badlinks decreasing my rankings, will disavowing them reduce my Domain Authority on Moz?
Good day Every Body, I have a heart aching issue, my site (nightwatchng.com) amassed a number carnivorous backlinks, I have lost rankings, i studied my search traffic and discovered that I have been hit by Google Penguin Algorithm Penalty, I was forced to believe that those backlinks were built to my site on purpose just so my rankings will drop, I know the importance of link building and thats why i follow the white hat technique. Now the big question is, IF I DISAVOW THESE TERRIBLE LINKS FROM GOOGLE SEARCH, WILL MY MOZ DOMAIN AUTHORITY DROP FROM WHAT IT CURRENTLY HAS?? I also want to know if the Algorithm Penalty will affect the subdomain (news nightwatchng.com) of my site?
Link Building | | Newswatchng0 -
Grr SEO linking.. I am not understanding why I wouldn't have lots more links.. Please help. Thanks
I have done the whole moz open exploer and I am not understanding why my site wouldn’t have more links registering to my website.. I have lots of sites(directorys and 3rd party) with my website domain in them. The only one that is linking to my site is BBB.com and my advertsing with saint paul press. www.somerersetautodealer.com But if I have links with all kinds of automotive directories why wouldn’t they register? I am sure this a simply answer or that I am not understanding something. Thanks for your help! Scott
Link Building | | Scott12340 -
Linkbuild on 'new' or 'old' url?
Hi, I'm trying to rank for a keyword. For the last year and 4 months the rank hasn't changed much. It stays on the 3th page. Within this period the rank has first gone down and then up. Three months ago I started doing linkbuilding for the url the keyword was linked to. This is a main category page. Lately, I don't know when exactly I've discovered that the keyword is ranking for a different url, a product category of these items for 1 brand. I'm wondering if it's wise to shift my focus and start using the 'new' url for linkbuilding? The 'old' url isn't in the top 100 for the keyword. However, if you search for the url in Google, it shows up. And, if I'm advised to shift my focus to the 'new' url, is it advisable to go back and change the backlinks to the 'new' url? A question related to the above one, is there another tool like Open Site Explorer which shows you an overview of the backlinks directing to a deeplink? Like MajestickSEO. I'm trying to get the most extensive overview possible. Thanks in advance.
Link Building | | anubis20 -
Links on a search page
On search page (listing products) we may have more than one link for the sameproduct : a link on the title of each product a link on each image's product a link on a "buy" button What is the best practice for this ? Link obfuscation? Do nothing special ?
Link Building | | ouicar1 -
Is it ok for a web design company to have a branded footer link on their client's sites?
Now I know that in general footer links to your site from another site are bad...this is because they are very often spammy...however I like to think that Google is pretty smart and I am of the opinion that a web design company should be able to link back to their own site. Here's why: If a visitor comes across a site that they love the design of, and they want a new website built...why shouldn't they be able to click through to the web designers site? (as long as the client is happy to link to it of course) I also feel that if there are a whole bunch of high authority/pagerank websites have been designed by a web design company and they therefore have a footer link pointing to them, it's probably a pretty good sign that they're a good web designer. Is it not? In saying this I think that the link anchor text should be branded rather than keywords. For example I usually write "Web Design by Static Shift" I'm interested to hear people's thoughts. Am I being blinded by my bias? Thoughts aside, and onto the facts...what are people's experiences with footer links for a web design company. Do they help or hinder?
Link Building | | Static_Shift3 -
Domain/page authority - how long does it take so see results ?
Im new to the SEO and link building world. I have been building on my link building campaign over the last month or two but I am yet to see any changes in my domain/page authority. Is it because of the quality of the links, the directories I have been submitting in, webmasters maybe using "nofollow" tag ect. Or it generally just takes time to see the results? Is this even how domain/page authority is built. lol Any information on the topic would be greatly appreciated. Regards, S&M
Link Building | | Sexandmetal0 -
Inbound links from different subject websites
I have question regarding inbound links from different subject websites. We are selling home decor products on our website and getting links from different subject websites. I want to give more idea about it. I love cooking and write articles on recipes... My article will live on following website with my signature and signature will contain links to my website. http://allrecipes.com/ So, will it help to my website or not?
Link Building | | CommercePundit0 -
Link Location: In main page or inner "Link" page?
My question is what´s best of Link Building: have it in main page or in internal Link Pages. I have the problem that have to reduce the number of outgoing links in my mainpage to rank better, but do not want to miss any linkjuice. How Linking in Main Page or Internal Pages affects SERP for your website? And should they be Follow or not Follow? Thanks in advance Maria Jesus
Link Building | | goperformancelabs0