Do no follow links have any seo value at all?
-
I saw some test results of no follow links from some years back and it seemed to indicate that Google still counts the anchor text in no follow links provided the page is already indexed and has do follow links pointing to it. The test results seemed to indicate that Google does count the links and uses the anchor text to cause the page to rank higher in the serps for those key words. any truth to this? If i don't expect any traffic whatsoever from a no follow link should i not build it?
Take care,
Ron
-
But his actual mind never allow you to build links from websites having zero value.
Teginder
-
Yes Bijaya,
You are right! I have also experienced the same.
Best,
Teginder -
I went to one of Rand's lectures last summer, and he said that one indicator of spammy websites is that they have zero or low numbers of no follow. He said you must get some no follow links from indexed pages if you want to rank for competitive phrases.
-
Why does the SEO moz linkscape value some nofollow links at the top?
-
I've been doing link building from last 2 + years & on my experience nofollow links carry very little SEO value. For many clients I've been giving high quality dofollow links and working fine in Google for boosting rank. According to Matt Cutts of Google, Google doesn't count nofollow back links, even I experimented about it by giving relevant nofollow back links to one site for few days and check very little development in ranking but once I added some PR5+ dofollow back links for that site, the rank start boosting quickly. Even I'm running some campaigns here in SEOMOZ.... I've found that sites having high value of ratio of dofollow to nofollow are ranking top. In this SEO world, I've found that many SEO experts are telling that mixing up of dofollow & nofollow back links look natural to search engines, that's true but the bitter truth is dofollow back link has much more SEO value than that of nofollow back link, especially for Google.
-
In a natural link profile there will be both followed and nofollowed links, if you only ever get dofollow links and your link profile is big - it will certainly look unnatural. I like nofollow links which come from great places, especially if they mention my brand (citation) or bring traffic and recognition.
-
Google says they don't count nofollowed links, but of course they say a lot of things. If it's a link you really expect absolutely zero traffic from, don't waste the time working for it. That being said, if you're building links that will never drive traffic, maybe you should rethink your link strategy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Back link from site with DA of 72 to a website domain. Clicking on the link redirects to our website not the attended one.
Hi,
Link Building | | JIMBO16
I've ran a back link check and discovered a good back link to a site which then gets redirected back to my company's website. I have a feeling that an old SEO agency has purchased a small website which has a decent link back from a relevant organisation with a high Domain authority and then redirects the domain to our website to get the link juice. What are your thought on this? Is this really bad practise and possibly damaging? Thanks, Jim0 -
GWT Lists URLs with links to my site, but those URLs don't have links to my site
There are a number of URLs that show up for my website in Webmaster Tools as having links to my site when in fact they don't. I know this to be a fact because I actually wrote some of the sites that Google is saying are linking to my site and I know there isn't any links on the specific pages to that site. For example, the site in question is: https://www.liftproducts.com/ As an example, Google is saying that about 100 URLs from https://www.lift-tables.net/ are linking to it when, I'm fairly confident that there is only 1 link to it found here: https://www.lift-tables.net/info.php?countrytabs=3 Yet Google says links exist on this (and many more) page: https://www.lift-tables.net/liftproducts/max-lift/lpt4w-030-48.php I thought at first it might have been due to linking to a image file directly instead of locally hosting it, but after checking the source, that's not the case. I am also seeing this type of non-linking being reported on sites I have no clue what they are. For example, some Spanish site about tandem bicycles is being listed as linking to liftproducts.com: http://206-225-85-34.dedicated.abac.net/tandem/inc Yet I can find no evidence of an actual link existing. Am I missing something here? Any insight of why this is happening and how I can clean up my link signature would be appreciated.
Link Building | | Nivik231 -
Why do the best ranking websites not seem to follow SEO best practice, particularly in terms of link building?
I work for an online retailer, which predominantly sells perfume products. In recent months, we have been spending more and more time on SEO, particularly in terms of improving our content, and as part of our strategy we have been working with beauty bloggers in particular (independent reviews, articles etc) to increase the number of links to our website. Whilst we’ve seen steady improvements, we are concerned that some of the key words/phrases we are targeting still aren’t ranking as high as we would like. Some weeks they will move up a few places, but more often than not, they will then move back down. We are more frustrated as we are seeing other websites, which are much poorer in terms of quality content, number of products, etc., ranking quite highly for these terms. From analysing these sites, it seems they are achieving their high ranking from having a considerable number of what appear to be poor quality links. We have been warned countless times to avoid link farms, etc., yet these sites have 100s even 1000s of links coming from suspect sites and it isn’t doing them any harm. Recently, we noticed a lot of our competitors are receiving links from websites such as LinkPartners. When we checked the website, we could see that whilst it appears to be a fairly SPAMMY website, its domain authority (67) is actually quite high. Should we base our decision about whether or not to place a link somewhere solely on how high their domain authority is, i.e. would it be more beneficial to us to have a link with what appears to be a link farm if their domain authority is high, than what appears to be a fantastic independent beauty blog with a low domain authority? Or should we avoid these sites whatever the circumstances? It’s slightly confusing for us as we are being warned about placing links on websites as google is apparently going to penalise us for it, but then we see our rival sites doing well by simply placing links everywhere they can.
Link Building | | DazzaH1 -
Link building strategy - my weak link!
Please help me understand link building. I've read the articles on Moz, but they seem vague to me. Specific questions: 1. How do I get my webpage on good quality sites? 2. Guest blogging? Good or not? 3. What about when people pick up one of our blog stories and publish it on their site with a link back? Is that bad now because it is duplicate content??? 4. Forum posts with a link in the signature? Good or not? 5. Directories - I get it that these are no longer good... are they severely negative? Should I take them down. 6. PR - Looks like this is bad... right??? 7. Youtube - any value? 8. Pinterst, LinkedIn, Twitter, Facebook, Instagram? Any value to backlinks here? 9. What about sites like redit? 10. Anything else I should consider?
Link Building | | CalicoKitty20000 -
Google Link Disavow and sites with extremely heavy but poor link metrics
Need help/opinions from the SEO's out there. I am working with a site that in the past hired an SEO company out of India. Over the course of their time together, this company submitted the clients url to tens of thousands of link exchanges and directories. Around the time of Penguin, the owners told me their inquiries dried up. Literally that same week they had a new website launched (designed by a local competitor) that really butchered the site. They were convinced the reduction in traffic/inquiries was due to the new site but I am convinced otherwise (suspect Penguin). Not only does the site need to be re-structured but their link portfolio needs to be diversified. Now on the plus side, the company caters and sponsors a number of events that earns them organic, relevant links. These are overshadowed by the tons of poor, irrelevant ones though. I read a few posts recently on the Google Link Disavow tool and to proceed slowly due to the unknown nature surrounding it. I have a good idea of what links are problematic and which ones are well served. However, the number of problematic links in my estimation is quite high (thousands). I am very hesitant to dive into Google Disavow and submit such a large number of requests. What are your thoughts? How would you proceed?
Link Building | | mattylac1 -
Too Many Links???
SEOMOZ is telling me I have more than 100 links on quite a few of my pages, and I cant seem to find out what links they are finding. Like for instance on this page http://standupguys.biz/what-we-haul/commercial-junk-removal-services/computer-removal-recycling/ It is telling me that I have 117 hyper links (which is WAY too high). Can anyone explain to me where these are coming from, and how I can avoid this?? Please and thank you.
Link Building | | Caseman0 -
Outsourcing Link Building - What Low LEvel Links Should One Start With 1st
Outsourcing Link Building - What Low Level Links Should I start with if my interest is get free immediate traffic as a direct result from placing links or what ever out there and what should I outsource 1st and why ? What questions should I ask my self that will help me determine where I should start with low level links ?
Link Building | | helpwanted0 -
Link Building: Asking for links versus building links
I am currently delving into link building for SEO having started out from a social media marketing side. From that angle, it was always my belief building high quality links came from engaging targeted bloggers and sites in my market and related verticals for product reviews and/or providing expert advise and opinion for posts they are creating. As I am learning more the "technical" side of SEO, I've read a lot of posters on here talk about asking from links from websites. While I get the concept from a strategic stand point, are links really asking for or is better to continue to pursue the long term investment of pitching to get coverage from well known bloggers and sites?
Link Building | | joshuaopinion1