If I write a PR release on a site such as PRweb with anchor-text links that is picked up and published by other news sites, do the engines consider this duplicate content or additional, beneficial links?
-
I recently wrote a news release on PRweb that was picked up identically by 8 other news websites, with the same anchor-text links as the original. Is the reproduction of duplicate content and links across different websites like this to the benefit or detriment of SEO and ranking power? Some of the links are:
http://www.prweb.com/releases/christmasparties/neweventasite/prweb8562064.htm
Many thanks!!
-
I like the ideas Stephen but these are 30,000 gallon tanks. Not the kind you use for your bbq. I wonder if there was another way to do what you suggest for this type of boring topic.
-
Thanks for the tip on Business wire
-
Those sites do work great for pop culture news... but I like some of Stephen's ideas. What happens if you shoot a tank.... what happens if one falls out of your truck.... what happens if one is in or next to a fire...
These are questions of curiosity and also safety.
Those might not earn the slashdot effect but a lot of people have wondered about those questions. I would try it. I think that such an article would be worth at least 1000 press releases and maybe 100,000.
You might be able to prepare a safety .pdf with an embedded link or two and offer it to other propane dealers or customers for use on their own websites. A video would be even better.
-
What happens when you shoot a propane tank (video)?
7 uses schools have found for empty propane tanks (gallery)
Forget Ask A Ninja - Ask a Propane Tank (video)
Lolcats vs Propane Tanks - there can be only 1 winner (gallery)
Microsoft designs a Propane Tank (gallery)
How far could you throw a Propane tank if you were bitten by a radioactive spider (quiz)
easy....
-
PRweb is a decent tool, the problem is that it aggregates the news, but you dont get any real value from the Press Releases on the major outlets. Do an actual search on the sites you are submitted to from PRweb and you wont find your releases in the results. This is a big complaing about PRweb. I recommend checking out businesswire.com for press releases. It is more expensive but offers real SEO benefits. I used PRweb for a year and a half here at my company and recently switched and saw immediate dividends.
-
This sounds like a great technique but the content has to be out of this world. I find it hard to believe I could ever get my client who sells industrial sized propane tanks this kind of traffic from one of those sites. I would think pop culture news and events would be best for this strategy no?
-
I don't think that it will hurt you... but I don't think that it will help much either.
If you write a release with yada yada yada text - meaning nobody is going to read your release and email their friends about it, then you can get some really low value links that will be worth even less over time from the press release sites and their scrapers. We don't spend any time on this activity.
However, if you have a press release or better yet an informative article that you believe lots of the people who read it will email to a friend or tweet or like... then don't waste it on the press release sites. Instead toss it into a couple of sites like reddit, slashdot or stumbleupon. If it is really good that will be like tossing gasoline on a fire. This is what we are shooting for. It takes really special content to succeed there but if you connect you can get 100,000 visitors in a day.... and that often translates into a lot of links, likes, tweets, etc.
Most important... when you use sites like reddit, slashdot and stumble the content remains on your own domain. You are not giving it away to feed competitors and create new ones.
-
Robert,
I don't think you have anything to worry about.
Duplicate content is only a problem within a URL. In other words you don't want duplicate or nearly duplicate pages of content on one domain.
You can see examples of this all over the internet especially in the news where most news papers simply reprint AP news stories etc
You can also see this in cases where your information is shared through social media sites and RSS feed directories.
Don't sweat it...Great job with your Press release...You just got 8 nice back-links to your website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GWT Lists URLs with links to my site, but those URLs don't have links to my site
There are a number of URLs that show up for my website in Webmaster Tools as having links to my site when in fact they don't. I know this to be a fact because I actually wrote some of the sites that Google is saying are linking to my site and I know there isn't any links on the specific pages to that site. For example, the site in question is: https://www.liftproducts.com/ As an example, Google is saying that about 100 URLs from https://www.lift-tables.net/ are linking to it when, I'm fairly confident that there is only 1 link to it found here: https://www.lift-tables.net/info.php?countrytabs=3 Yet Google says links exist on this (and many more) page: https://www.lift-tables.net/liftproducts/max-lift/lpt4w-030-48.php I thought at first it might have been due to linking to a image file directly instead of locally hosting it, but after checking the source, that's not the case. I am also seeing this type of non-linking being reported on sites I have no clue what they are. For example, some Spanish site about tandem bicycles is being listed as linking to liftproducts.com: http://206-225-85-34.dedicated.abac.net/tandem/inc Yet I can find no evidence of an actual link existing. Am I missing something here? Any insight of why this is happening and how I can clean up my link signature would be appreciated.
Link Building | | Nivik231 -
Anchor Text Choices
Hi There, Looking for some advice on the choice of anchor texts. Is it smart to include your domain name in addition to key words? What are the pros cons of including both vs. just doing a key word? Thank you!!!
Link Building | | MaidafromCureeo0 -
Position Drop - Anchor Text Penalty
Hi - About a month ago we dropped out of all out top position ranking and now can be found around page 600 on Google for all those keywords. I feel this is because our SEO company over used or money keywords as anchor text - Could this be correct?
Link Building | | jj34340 -
Exact match anchor text is negative signal?
Hi all, I am wondering if the exact match anchor text is 100% negative signal after the penguin. I mean even from relevant sites and natural use. During the last 2 weeks I see negative SERP changes and I start to think that it is because exact match keyword anchor text is used. I also use some other anchor texts along with it all the time.. but now I think of using 100% exact match anchor free links. Does anybody have similar observations? Thank you in advance.
Link Building | | VasilTasev0 -
Link Buildinf for new sites
Hello friends, I would like to know what link building strategies you recommend for a newly created websites? Thanks a lot!
Link Building | | pasape0 -
How to Build Links without content?
Apart from Directory submission Local niche specific directory submission Community engagement Niche specific blog commenting Can I know the other ways of Link Building when we don't have content.
Link Building | | Jaymoo0 -
How to Add Content to a Product-Focused Site
I recently took over management of the SEO work for the following site: http://www.grovercorp.com/rings-and-seals/. I want to do link building, but don't have a ton of experience with it. From what I've read, offering linkable content is the best way to get links. However, this site -- like many in industrial B-2-B -- is focused primarily on promoting their products. I'd like tto offer an article or add an infographic, but am not sure where I would put it? It doesn't seem like the architecture offers a good place to add linkable content. Anyone have thoughts or suggestions?
Link Building | | EricVallee340 -
Vary Anchor Text for your internal links?
Something I had been pondering with all the new updates and signals Google is looking at, and also considering the fact that many website's overdo internal linking and almost everyone uses exact match anchor text for it. So my question is - is it effect or counter-effective to vary your anchor text for internal links? If you think its effective, what is a reasonable proportion for exact anchor text match to varied ones.
Link Building | | Syed10