Client wants a seperate .tv domain for their media/videos instead of a subdomain/subfolder. What is the best way to pass of link equity to a new domain?
-
We have a client that wants to place their video content on a .tv tld instead of a subfolder/subdomain in their .com website. They believe that the .tv domain will better represent the media experience of their business. We can understand this client's position however we are concerned about their .tv domain will lose out on the link equity if it were no longer placed in the .com's subdomain/subfolder.
Here are our questions:
1. What would be the best way to pass of link equity from .com website to a new .tv domain? Should we just have a video link on the .com website that 301 directs to the new .tv domain?
2. Is there any SEO benefit of having a .tv domain for Google Video queries or even Youtube?
3. Is there any long term value of having two different websites? For link equity purposes we understand that it would be better if everything was in a .com. However is a .tv domain ideal for a better representation of their media content?
We appreciate any feedback.
-
thanks for the response!
-
Yup! Especially at the expense of creating a new domain for content that could benefit the established domain.
-
Thanks for the query suggestion.
I was surprised that I didn't recognize lots of big brands with .tv domains. So, in my mind, .tv domains are frivolous.
-
Excellent insights as usual EGOL. As a handy way to look at companies currently using the '.tv' TLD there's always this search: https://encrypted.google.com/search?hl=en&q=site%3A.tv Cheers!
-
These are just my own answers, don't accept them as "best practice" or anything like that because lots of people will disagree with me.
We have a client that wants to place their video content on a .tv tld instead of a subfolder/subdomain in their .com website.
In this situation, I would explain to the client that most SEO professionals will recommend keeping all of their assets on a single domain. This is generally agreed to produce the highest rankings. I would make certain that they understand this completely.
They believe that the .tv domain will better represent the media experience of their business.
They seem to feel so strongly enough about this .tv domain that they are willing to sacrifice their potential rankings. So, I would tell them that they should move ALL of their assets to this .tv domain instead of dumping them into a caboose.
They must feel that their video assets are special. They must think that the .tv domains are special. So, I would toss this at them and see how they react.
If their video assets are so wonderful then it is possible that the .tv domain will become a powerhouse site, then they will have all of the rest of their assets in a caboose on a .com.
I personally don't have experience in the .tv space. Are lots of major players moving onto them for good reason? Do they think enough of them to move all of their assets to them? Or is the use of .tv domains frivolous?
So, going full circle on this, I still think that it is a bad idea to move videos to a .tv domain instead of putting them into a folder on this company's established .com. The only reason that I would change my mind about this is if major companies are moving to this in a big way. I would register the .tv domain and sit on it until this is the clear and widely accepted path.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Working on new link structure
Hello Mozzzzzzzzzzz I'm currently working on the new link structure for our website. We currently organize our content in sub folder =Main category
Intermediate & Advanced SEO | | floaumet
= = Sub category
= = =Specialty
= = = Product main name
= = = ==Product specific name
= = = == =Manufacturer Each of them has some potential strong KW and I will be happy to use it on the URL. URL are more than 50 kw long when I use all This are very niche item for which people may refer to them through different names (potential folders) My current concerns will be Should we make long url respecting the structure (Main category)/(Sub category)/(Specialty)/(Product main name)/(Product specific name)/(maufacturer) Should I combine some like (Main category)/(Sub category)/(Specialty)/(Product main name)/(Product specific name)-(maufacturer) Should I keep them simple /(product_main name) Should I keep the main folders just to display the articles belonging to this category (Main category)/(Sub category)/(Specialty)/(Product main name) and then keep the product under a sub folder only? Any other idea?0 -
Can my affiliate subdomain hurt in any way?
Hello everyone, My main website is: http://www.virtualsheetmusic.com Whereas the above site's related "affiliate" website is located on the subdomain below: http://affiliates.virtualsheetmusic.com I was wondering if having that "affiliate section" on a subdomain could affect the main website negatively in some way... or would be better to put it in a sub-folder on the main website, or even on a totally different domain. Thanks in advance for any advice!
Intermediate & Advanced SEO | | fablau0 -
Best wordpress plugin for redirects, Old to new pages
What is the best wordpress plugin for redirects, Old to new pages?
Intermediate & Advanced SEO | | Michael.Leonard1 -
Page / Domain Authority Question
If my website were to purchase a sponsored article on a site with a powerful domain authority that contained a do-follow link, and the link would be "domain.com/articles/new-article" ... obviously new-article would have 0 page authority, being new... is that still considered a valuable link and why or why not?
Intermediate & Advanced SEO | | cat5com0 -
Domain switch planned - new domain accessible - until the switch: redirect from new to old domain with 307?
Hi there, We are going to switch our local domain oldsite.at to newsite.com in November. As our IT department wants to use the newsite.com already for email traffic till then, the domain newsite.com has to be accessible for public and currently shows the default Apache page without useful content. The old domain has quite some trust, the new domain is a first time registered domain (not known by search engines yet and no published anyhow). The domain was parked till now. I am aware of the steps to take for the switch itself, but: **what to do with the newsite.com domain until everything is prepared for the switch? **I suppose users or search engines find the domain and as there is no useful information available it harms us already. My idea was to 307 redirect newsite.com to the oldsite.at but the concern is that this causes problems as soon as we switch the domain and redirecting with 301 from oldsite.at to newsite.com? Do you have any objections or other recommendations? Thank you a lot in advance.
Intermediate & Advanced SEO | | comicron0 -
Subdomain, subfolder or separate domains?
Hi Mozzers, We're in the process of re-developing and redesigning several of our websites, and moving them all onto the same content management system. At the moment, although the websites are all under the same brand and roughly the same designs, because of various reasons they all either live on a separate domain to the main website, or are on a subdomain. Here's a list of what we have (and what we're consolidating): Main site - http://www.frenchentree.com/ Property database - http://france-property.frenchentree.com/ (subdomain) Forum - http://www.france-forum-frenchentree.com/ (separate domain) Classified ads - http://www.france-classified-ads-frenchentree.com/ (separate domain) My question to you lovely people is: should we take this opportunity through the redevelopment of the CMS to put everything into subfolders of the main domain? Keep things as they are? Put each section onto a subdomain? What's best from an SEO perspective? For information - the property database was put onto a subdomain as this is what we were advised to do by the developers of the system. We're starting to question this decision though, as we very rarely see subdomains appear in SERPs for any remotely competitive search terms. Our SEO for the property database is fairly non-existent, and only ever really appears in SERPs for brand related keywords. For further info - the forum and classifieds were under a separate brand name previously, so keeping them on separate domains felt correct at that time. However, with the redevelopment of our sites, it seems to make more sense to either put them on subdomains or subfolders of the main site. Our SEO for the forum is pretty strong, though has dwindled in the last year or so. Any help/advice would be very much appreciated. Thanks Matt
Intermediate & Advanced SEO | | Horizon0 -
Best way to help a city-centric service provider market in new nearby territories?
Our client recently acquired new county territories outside the main area city. We could create separate location pages under the primary domain, but are wondering if micro sites with unique content (and location-including url) that links back to the location pages would also be a good idea. There is some traction for certain location-based keywords in those areas. Better to focus on the one domain, or augment with separate websites in different parts of the state? I can come up with plausible reasons for and against either, but would love your thoughts. Thank you for any insight!
Intermediate & Advanced SEO | | PerfectPitchConcepts0