Client wants a seperate .tv domain for their media/videos instead of a subdomain/subfolder. What is the best way to pass of link equity to a new domain?
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We have a client that wants to place their video content on a .tv tld instead of a subfolder/subdomain in their .com website. They believe that the .tv domain will better represent the media experience of their business. We can understand this client's position however we are concerned about their .tv domain will lose out on the link equity if it were no longer placed in the .com's subdomain/subfolder.
Here are our questions:
1. What would be the best way to pass of link equity from .com website to a new .tv domain? Should we just have a video link on the .com website that 301 directs to the new .tv domain?
2. Is there any SEO benefit of having a .tv domain for Google Video queries or even Youtube?
3. Is there any long term value of having two different websites? For link equity purposes we understand that it would be better if everything was in a .com. However is a .tv domain ideal for a better representation of their media content?
We appreciate any feedback.
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thanks for the response!
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Yup! Especially at the expense of creating a new domain for content that could benefit the established domain.
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Thanks for the query suggestion.
I was surprised that I didn't recognize lots of big brands with .tv domains. So, in my mind, .tv domains are frivolous.
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Excellent insights as usual EGOL. As a handy way to look at companies currently using the '.tv' TLD there's always this search: https://encrypted.google.com/search?hl=en&q=site%3A.tv Cheers!
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These are just my own answers, don't accept them as "best practice" or anything like that because lots of people will disagree with me.
We have a client that wants to place their video content on a .tv tld instead of a subfolder/subdomain in their .com website.
In this situation, I would explain to the client that most SEO professionals will recommend keeping all of their assets on a single domain. This is generally agreed to produce the highest rankings. I would make certain that they understand this completely.
They believe that the .tv domain will better represent the media experience of their business.
They seem to feel so strongly enough about this .tv domain that they are willing to sacrifice their potential rankings. So, I would tell them that they should move ALL of their assets to this .tv domain instead of dumping them into a caboose.
They must feel that their video assets are special. They must think that the .tv domains are special. So, I would toss this at them and see how they react.
If their video assets are so wonderful then it is possible that the .tv domain will become a powerhouse site, then they will have all of the rest of their assets in a caboose on a .com.
I personally don't have experience in the .tv space. Are lots of major players moving onto them for good reason? Do they think enough of them to move all of their assets to them? Or is the use of .tv domains frivolous?
So, going full circle on this, I still think that it is a bad idea to move videos to a .tv domain instead of putting them into a folder on this company's established .com. The only reason that I would change my mind about this is if major companies are moving to this in a big way. I would register the .tv domain and sit on it until this is the clear and widely accepted path.
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