Client wants a seperate .tv domain for their media/videos instead of a subdomain/subfolder. What is the best way to pass of link equity to a new domain?
-
We have a client that wants to place their video content on a .tv tld instead of a subfolder/subdomain in their .com website. They believe that the .tv domain will better represent the media experience of their business. We can understand this client's position however we are concerned about their .tv domain will lose out on the link equity if it were no longer placed in the .com's subdomain/subfolder.
Here are our questions:
1. What would be the best way to pass of link equity from .com website to a new .tv domain? Should we just have a video link on the .com website that 301 directs to the new .tv domain?
2. Is there any SEO benefit of having a .tv domain for Google Video queries or even Youtube?
3. Is there any long term value of having two different websites? For link equity purposes we understand that it would be better if everything was in a .com. However is a .tv domain ideal for a better representation of their media content?
We appreciate any feedback.
-
thanks for the response!
-
Yup! Especially at the expense of creating a new domain for content that could benefit the established domain.
-
Thanks for the query suggestion.
I was surprised that I didn't recognize lots of big brands with .tv domains. So, in my mind, .tv domains are frivolous.
-
Excellent insights as usual EGOL. As a handy way to look at companies currently using the '.tv' TLD there's always this search: https://encrypted.google.com/search?hl=en&q=site%3A.tv Cheers!
-
These are just my own answers, don't accept them as "best practice" or anything like that because lots of people will disagree with me.
We have a client that wants to place their video content on a .tv tld instead of a subfolder/subdomain in their .com website.
In this situation, I would explain to the client that most SEO professionals will recommend keeping all of their assets on a single domain. This is generally agreed to produce the highest rankings. I would make certain that they understand this completely.
They believe that the .tv domain will better represent the media experience of their business.
They seem to feel so strongly enough about this .tv domain that they are willing to sacrifice their potential rankings. So, I would tell them that they should move ALL of their assets to this .tv domain instead of dumping them into a caboose.
They must feel that their video assets are special. They must think that the .tv domains are special. So, I would toss this at them and see how they react.
If their video assets are so wonderful then it is possible that the .tv domain will become a powerhouse site, then they will have all of the rest of their assets in a caboose on a .com.
I personally don't have experience in the .tv space. Are lots of major players moving onto them for good reason? Do they think enough of them to move all of their assets to them? Or is the use of .tv domains frivolous?
So, going full circle on this, I still think that it is a bad idea to move videos to a .tv domain instead of putting them into a folder on this company's established .com. The only reason that I would change my mind about this is if major companies are moving to this in a big way. I would register the .tv domain and sit on it until this is the clear and widely accepted path.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link conundrum - losing nav/footer links in mobile view
Hi Moz folks! I'm currently moving a site from being hosted on www. and m. separately to a responsive single URL. The problem is, the desktop version currently has links to important landing pages in the footer (about 60) and that's not something we want to replicate on mobile (mainly because it will look pretty awful.) There is no navigation menu because the key to the homepage is to convert users to subscription so any distraction reduces conversion rate. The footer links will continue to exist on the desktop view but, since Google's mobile-first index, presumably we lose these important homepage links to our most important pages. So, my questions: Do you think there is any SEO value in the desktop footer links? Do you have any suggestions about how best to include these 60-odd links in a way that works for mobile? Thanks!
Intermediate & Advanced SEO | | d_foley0 -
Site Explorer, Social Media Count. Am I linking my social media correctly?
How do I correctly link my social media pages? I have link going from my Twitter, Facebook and Google + to my website. But a quick Open site explorer check says that I have, 0 Facebook Friends, 0 Twitter followers and 0 Google + Followers. Where as in relaity, I have 100 - 1000 follwers on each. Infact, the hyperlink from my Twitter Profile section doesn't appear as a no follow link atall on an OSE check of my website. Am I linking social media wrong?
Intermediate & Advanced SEO | | Paul_Tovey0 -
Linking Strategies 2013 - Regular Routines/ Tips
So, what is the latest linking strategies and the best practices for the new year? I'm looking to start a clean, fresh website and would love to implement a great new strategy or tactics that really work with the right amount of effort. Is there a guide available? Preferably from website on-page optimization all the way to a regular routine of what to do. I know it won't be easy, but that's why I love the ever changing world of SEO!
Intermediate & Advanced SEO | | Paul_Tovey0 -
What is the best way to hide duplicate, image embedded links from search engines?
**Hello! Hoping to get the community’s advice on a technical SEO challenge we are currently facing. [My apologies in advance for the long-ish post. I tried my best to condense the issue, but it is complicated and I wanted to make sure I also provided enough detail.] Context: I manage a human anatomy educational website that helps students learn about the various parts of the human body. We have been around for a while now, and recently launched a completely new version of our site using 3D CAD images. While we tried our best to design our new site with SEO best practices in mind, our daily visitors dropped by ~15%, despite drastic improvements we saw in our user interaction metrics, soon after we flipped the switch. SEOMoz’s Website Crawler helped us uncover that we now may have too many links on our pages and that this could be at least part of the reason behind the lower traffic. i.e. we are not making optimal use of links and are potentially ‘leaking’ link juice now. Since students learn about human anatomy in different ways, most of our anatomy pages contain two sets of links: Clickable links embedded via JavaScript in our images. This allows users to explore parts of the body by clicking on whatever objects interests them. For example, if you are viewing a page on muscles of the arm and hand and you want to zoom in on the biceps, you can click on the biceps and go to our detailed biceps page. Anatomy Terms lists (to the left of the image) that list all the different parts of the body on the image. This is for users who might not know where on the arms the biceps actually are. But this user could then simply click on the term “Biceps” and get to our biceps page that way. Since many sections of the body have hundreds of smaller parts, this means many of our pages have 150 links or more each. And to make matters worse, in most cases, the links in the images and in the terms lists go to the exact same page. My Question: Is there any way we could hide one set of links (preferably the anchor text-less image based links) from search engines, such that only one set of links would be visible? I have read conflicting accounts of different methods from using JavaScript to embedding links into HTML5 tags. And we definitely do not want to do anything that could be considered black hat. Thanks in advance for your thoughts! Eric**
Intermediate & Advanced SEO | | Eric_R0 -
Can a domain rank for a competitive term with no links?
Hi, I know that this topic has received a lot of attention recently (Not all of it good) and I am not normally one to re-open a can of worms but the whole 'Camper Mens Shoes' fiasco has got me thinking. If you're not familiar with the story then you can get the highlights of it here - http://martinmacdonald.net/the-curios-case-of-camper-shoes/ My question is this - Say that you had a domain (Domain A) that was ranking well for a competitve keyword and that it had a good backlink profile. If you used rel="canonical" on every page of Domain A to point to a duplicate site on a different domain (Domain B) , would Domain B then rank well in place of Domain A? I know that this probably doesn't have much practical use but I am trying to get a better understanding of the effect of using rel="canonical" Would the result of doing the above mean that Domain B would rank well without having any links pointing directly to it?
Intermediate & Advanced SEO | | AdeLewis0 -
What is the best way to embed PDF documents for SEO?
I have been using SCRIBD to embed PDF documents on my site but until recently I did not include the link back to SCRIBD. Will my site get credit for this content or will it go to SCRIBD? Is there a better way to embed PDF documents for SEO?
Intermediate & Advanced SEO | | casper4340 -
Best way to preserve site authority / juice when moving a property to Facebook?
Hi, so, I have a website. Let's call it a cooking website with about 300 pieces of content cross-listed among 20 categories. I want to move my entire site, hook line and sinker, to Facebook. My first thought was to do this with a domain-wide 301, as that would preserve most of the authority and juice my site has built over the years... but would this have a corollary effect of unfocusing my keyword strategy? E.g. is there a risk in doing a sitewide 301 to a single landing page, in that some of the juice I'd be passing to my new home page would be from, say, "recipes for jelly donuts?" Has anyone had an experience making a large product transition like this, and are there any current best practices? Thanks!
Intermediate & Advanced SEO | | Kenn_Gold1 -
Moving External TLD To Subfolder of Corporate Domain?
Our Challenge: Our corporate site receives about 20,000 visits per week. Unfortunately, nearly half of those visitors are "looking" for a link we provide in our navigation link found on our homepage that takes them to our “Employee" focused site which resides on a separate TLD. Because so much of the traffic to our corporate site lands on our homepage only as a stepping stone en route to the "Employee" site, the bounce rate, time on site and Average page views for our corporate site are all negatively impacted. Meanwhile, the "Employee" site gets more than 100,000 visits per month and enjoys enviable metrics- low bounce rate, high average page views and average time on site. Our Goal: minimize or eliminate the negative impact of so many visitors using our corporate site as a stepping stone to reach the employee site. leverage the traffic volume and positive metrics enjoyed by the employee site to improve the search engine authority of our corporate site. Our Solution: Move the "Employee" site to a subfolder of our corporate site – for example www.oursite.com/employees Install Google Analytics on all pages within the subfolder Provide a 301 redirect from old "Employee" domain to new employee subfolder The expected result is an increase in overall corporate site traffic, more page views, higher time on site, and lower overall bounce rate from merging these two website properties. Our Need: After comparing the subfolder option to subdomain approach, we feel that the proposed solution is our best course of action and are looking for validation or an alternate recommendation.
Intermediate & Advanced SEO | | ChrisMakara0