Yext Power Listings and SEO Question...

[mrodriguez1440]

Hi,

I was wondering if anyone that has used Yext's Power Listings has experienced any negative (or positive) organic SEO results.  As you know if you've used Yext, it creates a ton of links from directories.  I think they're mainly no-follow links, but wanted to check if anyone has had experience (either good, bad, or neutral) regarding impact on organic results.

Thanks.

[flyntime_tx]

Hi Miriam,

Thanks for your reply.  Yext may be overkill for what I want right now, so I'm going to try Moz Local and another, less well known service (LocalSiteSubmit) and see which seems to do the best job of showing me the status quo, and fixing errors and omissions.   Sort of an A/B test for site submit tools.      Looking forward to trying the Moz tool, I have a lot of respect for the entire Moz brand so imagine this will be another solid tool.

Appreciate your response!    
~Michael

[MiriamEllis]

Hi Michael -

Moz Local provides a little bit different of a service than Yext, in that we help you get your data updated on the 5 major US aggregators + 2 other important platforms, working on the concept that this data should then move out from there, as illustrated by this infographic of the Local Search Ecosystem:

https://moz.com/learn/local/local-search-data-us

Moz Local also helps you surface inconsistent, incomplete and duplicate listings on a total of 15 different platforms.

At $84 per Moz Local listing, our price is also a popular selling point for many customers. If you have any further questions about Moz Local, please fire away!

[flyntime_tx]

I just got off the phone with Yext and have similar concern.   They want $500 per year to update/correct approx. 60 listings.  Frankly, having a single source (with Dashboard) site to update and maintain that many listings has some value, but the first thing I did was come here to see if there were other, better solutions.   Thanks to Chantal it seems there are.

My original question was how does the Moz Local product compare to Yext?   Anyone have opinions on that topic?

Checking out expressupdate.com now.   Thanks!

Mike

[--Chantal--]

I've just been through this. Yext wants $500 to put your listing on free sites (which is absurd IMO). You can fix your listing on most of these sites at expressupdate.com for free.

[MiriamEllis]

Hey There!

While I have not personally used this service, I do recall this blog post from Nyagoslav Zhekov a couple of years back on this topic:

http://www.ngsmarketing.com/why-yext-might-not-be-the-best-fit-for-your-business/

You might want to read through that. And, if we have any community members here who have positive experiences with Yext to share, please do speak up!

[MattAntonino]

We used them at my old agency but they didn't have much effect. In fact, we stopped using them and nobody else in the company noticed.

My 2c is it's more valuable to manually find a few nicer places to do link drops if that's your strategy.  Anything "power link building" worries me (although to be fair, we have a few that we do as general directories and they work fine. It just depends what link you're going for and what niche you're trying to rank.

But yeah, in our experience no real effect from adding or removing.