Yext Power Listings and SEO Question...
-
Hi,
I was wondering if anyone that has used Yext's Power Listings has experienced any negative (or positive) organic SEO results. As you know if you've used Yext, it creates a ton of links from directories. I think they're mainly no-follow links, but wanted to check if anyone has had experience (either good, bad, or neutral) regarding impact on organic results.
Thanks.
-
Hi Miriam,
Thanks for your reply. Yext may be overkill for what I want right now, so I'm going to try Moz Local and another, less well known service (LocalSiteSubmit) and see which seems to do the best job of showing me the status quo, and fixing errors and omissions. Sort of an A/B test for site submit tools.
Looking forward to trying the Moz tool, I have a lot of respect for the entire Moz brand so imagine this will be another solid tool.Appreciate your response!
~Michael -
Hi Michael -
Moz Local provides a little bit different of a service than Yext, in that we help you get your data updated on the 5 major US aggregators + 2 other important platforms, working on the concept that this data should then move out from there, as illustrated by this infographic of the Local Search Ecosystem:
https://moz.com/learn/local/local-search-data-us
Moz Local also helps you surface inconsistent, incomplete and duplicate listings on a total of 15 different platforms.
At $84 per Moz Local listing, our price is also a popular selling point for many customers. If you have any further questions about Moz Local, please fire away!
-
I just got off the phone with Yext and have similar concern. They want $500 per year to update/correct approx. 60 listings. Frankly, having a single source (with Dashboard) site to update and maintain that many listings has some value, but the first thing I did was come here to see if there were other, better solutions. Thanks to Chantal it seems there are.
My original question was how does the Moz Local product compare to Yext? Anyone have opinions on that topic?
Checking out expressupdate.com now. Thanks!
Mike
-
I've just been through this. Yext wants $500 to put your listing on free sites (which is absurd IMO). You can fix your listing on most of these sites at expressupdate.com for free.
-
Hey There!
While I have not personally used this service, I do recall this blog post from Nyagoslav Zhekov a couple of years back on this topic:
http://www.ngsmarketing.com/why-yext-might-not-be-the-best-fit-for-your-business/
You might want to read through that. And, if we have any community members here who have positive experiences with Yext to share, please do speak up!
-
We used them at my old agency but they didn't have much effect. In fact, we stopped using them and nobody else in the company noticed.
My 2c is it's more valuable to manually find a few nicer places to do link drops if that's your strategy. Anything "power link building" worries me (although to be fair, we have a few that we do as general directories and they work fine. It just depends what link you're going for and what niche you're trying to rank.
But yeah, in our experience no real effect from adding or removing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi all, we recently started to claim Apple Maps listings on behalf of our agency's clients, is it possible to transfer ownership of an Apple Maps listing from one Apple ID account to another Apple ID account?
We'd like to claim and complete our clients' Apple Maps listings with our agency Apple ID, then once we're finished completing and verifying each listing, transfer to the client's Apple ID. Is it possible to transfer ownership of an Apple Maps listing from one Apple ID to another? Thanks
Local Listings | | NOUS-Australia0 -
Is Yext worth it?
Any opinions on Yext? Worth the money? And does it help with organic SERP's and SEO generally? Thanks
Local Listings | | sdwellers0 -
What is the best address format to display for a buissness for SEO?
There is a new location opening soon and would like to set up local pages for it. What is the best/most SEO friendly way to write out the physical address? I looked on USPS and they show: 7227 W GRAND PKWY S
Local Listings | | nat88han
RICHMOND TX 77407 But local businesses seem to have the West and South written out: 7301 West Grand Parkway SouthRichmond, TX 77407Is there a best practice for this, or does it not make much of a difference as long as the website/local listings all match exactly? Not sure about writing out "West" or using "S." for the cardinal direction.0 -
SEO strategy local service area business
Hello, I run a service area business that rents and delivers moving boxes in the San Francisco Bay Area. Our service area spans 75 cities and many millions of people, and several major metropolitan areas, including San Francisco, San Jose and Oakland, but there are also numerous smaller cities that collectively represent a large number of monthly searches. I would like to rank well for the higher level search terms, like “moving boxes” and “moving supplies”, but also city-specific searches like “Moving Boxes San Francisco.” What’s unclear to me is the best strategy for organically ranking on the specific cities in our service area. As I see it, it seems there are several approaches. Is the best approach to either to: A.) Create clean “universal” web pages for pricing, products and landing pages and use blogs to build up content keywords for each of the cities B.) Create 10-15 city-specific web pages with the hope they'll each rank well (e.g. Moving San Jose, Moving in Cupertino) C.) Other? Thanks for your comments.
Local Listings | | bruteboxmoving0 -
Yext & Moz Local - Avoiding Dupliates
What happens if we are using Yext and Moz Local at the same time? I hear it can create duplicates. However if the NAP is exactly the same on both, why cant the aggregators/citation sources figure this out on their own? I need to develop a clearer understanding before i start submitting a select few of my clients through Yext. I do have the option to opt out of the Factual aggregator on Yext. Instead we would only update the sites that Yext has access to. End of day we are going to continue using Moz.com/local but yext saves us dozens of man hours while trying to clean up citations and fix duplicates (temporarily ofcourse until we contact them ourselves).
Local Listings | | waqid0 -
Default Local SEO question: Does Google really do improptu check ins?
I have a client who has multiple locations within his state, many of which are satellite offices. Although they don't have anyone working at these satellite offices full time, they have office space available to them their, someone who can take calls/mail and do use the space frequently in person. We've been in the process of cleaning up duplicate and incorrect listings in directories to get on the map in the SERPs in these markets, but the local SEO outfit we've hired has come back with a problem I found surprising. In order to clean up the duplicate & incorrect Google+ profiles that we've got out there for these offices, we evidently need to work with an actual Google moderator. This moderator has said that the satellite offices in question are actually not real business locations and are in violation of G+ guidlines. The local SEO I'm using says that it's not uncommon for Google to actually send someone out to do an in person improptu visit when they are suspicious that a listing might not belong in their listings, and I find this really surprising. Do any of you have any experience with whether this is the case? FWIW, this is a real business that could have someone working remotely in these offices remotely if that's what it took to make Google happy, but they'd rather not and certainly don't need to in order to offer their services in these markets.
Local Listings | | LeeAbrahamson0 -
Help with Google Places, local listings & Google+ please!
Hi all, I work for enterprise app development & mobile consultancy, Mubaloo. I recently asked a question around getting better rankings for London-based search results. One answer was to set up a local listing for Mubaloo's London office. I thought I had done by setting up our London office up on Places for Business - is this the same as a local listing? In addition to this, I can't connect our existing Google+ page to our local Mubaloo Bristol & London listings as Google has created separate pages for each! Is anyone else having this issue? Can it be resolved?
Local Listings | | donaldsze0 -
Unable to verify my google local listing page by phone verification.
Hi, I have created the Google local listing page for my business site. I want to verify it using the phone verification but there is only a option - "verify by postcard". Is there no option to verify it using a phone number? Help needed.
Local Listings | | SangeetaC0